- Benchmark ASINB0DRY4N6MG
- MarketplaceUS
- Category ID2327109011
- Analyzed Products
- Keywordbath toy, sensory toy, fidget toy
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥23.75estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入：它不是蓝海，而是已经出现明显的价格竞争信号的窄市场。虽然当前样本里新品牌表面成功率有66.67%，但只有KIZONLY这1个新品牌、3个新上架样本，样本太小，不能把它当成低风险机会；更关键的是，能跑出来的利润并不高，且成功产品都依赖明显差异化，不是普通小卖家照搬就能赢的类型。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场可进入性很差，结论是否定：你有500,000 CNY预算，能勉强覆盖少数单品的前期铺货与投放，但市场已经明显进入价格战/高竞争状态，不适合继续推进。 新品牌里只有KIZONLY这一组样本，2个新品盈利、1个新品亏损，表面上新品盈利率66.67%，但样本极小，不能代表市场整体；更关键的是，盈利款利润率只有23.8%和19.68%，不算差，但都靠明显差异化和老款改造，说明不是“低门槛就能复制”的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):66.67%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 一包普通海绵球/软球：比水枪更便宜，室内外都能玩，也更容易收纳和反复使用。
- 一次性/低价水球或可重复充水水球：在水战场景里替代感强，单次成本低，购买门槛更低。
- 廉价喷水壶/喷雾瓶：可用于浴缸、花园或户外小水玩，操作简单且比专用水枪更容易买到。
- 挤压式洗澡玩具（挤压出水的小动物）：兼具浴玩和感官刺激，适合低龄儿童，价格通常更低。
- 普通泡澡套装里的小杯子/漏斗/勺子：不算“玩具”但能提供倒水、舀水、转移水的感官体验，最便宜也最容易获得。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场可以直接判定为可进入，但不是适合“小卖家硬拼”的市场；目前看更偏向“有爆款机会，但必须做出明显差异化”的赛道。 现有样本里盈利率 75%，新品盈利率 66.67%，说明不是全面价格战；但同时只有 3 个可判定样本，市场样本太小，不能把它当成低风险蓝海，更适合有供应链和营销能力的品牌进场。
Least investment in new productsMost investment in new productsNew products with Highest revenueKIZONLY
Recent Monthly Revenue (USD):$10,032.00(400pcs/month)B0GCSMK79D (3.6/5 (86 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,032.00(400pcs/month)B0GCSMTYHL (3.6/5 (86 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsPICKMERA
Recent Monthly Revenue (USD):$3,959.00(100pcs/month)B0DRY4N6MG (4/5 (125 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 橙黑高对比外观，视觉冲击强
- |
- 双枪+护目镜+目标，像完整对战套装
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- 自动连发和大容量弹匣，更吸睛
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- 更偏青少年/成人对战玩法，差异明显
B0DRY4N6MG (4/5 (125 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 12支多彩混装，画面更丰富
- |
- 泡沫圆柱造型统一，成套感强
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- 定位亲子水战和派对，场景清晰
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- 亮色搭配更容易吸引儿童点击
B0GCSMK79D (3.6/5 (86 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入。 现有数据里，已知新产品利润主要集中在 19.68% 和 23.8%，看起来表面上还能赚，但真正能站稳的只有少数几个 ASIN；更关键的是，样本里新品牌只有 KIZONLY，一个品牌包揽了 2 个盈利新品和 1 个亏损新品，说明这是高度依赖单一品牌打法的窄市场，不是适合广泛复制的机会市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GCSMK79DKIZONLY2025-12-27Yes$25.08400pcs$10032.023.8%$2387.62B0GCSMTYHLKIZONLY2025-12-27Yes$17.58400pcs$7032.019.68%$1383.9B0DRY4N6MGPICKMERA2024-12-31Yes$39.59100pcs$3959.022.73%$899.89Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GCSMK79DKIZONLY2025-12-27Yes$25.08400pcs$10032.023.8%$2387.62B0GCSMTYHLKIZONLY2025-12-27Yes$17.58400pcs$7032.019.68%$1383.9#New Product Success Rates
Listing这个市场可以做，但只适合有明确差异化和足够预算的玩家；对纯小卖家来说，已经接近高门槛市场，不建议盲目进场。 当前样本里新品总体盈利率75%，新品中盈利率66.67%，看起来不是全面价格战，但真正能跑出来的几乎都不是“轻资产试错”，而是带着产品差异和前期投入打出来的。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
KIZONLYNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KIZONLY#Success Rate by Entry Time
Listing这个市场目前可进入，但不值得小商家硬闯；它不是全面饱和，但已经出现明显的价格竞争信号。 现有样本里只有1个新品牌 KIZONLY，3个新上架里2个赚钱、1个不赚钱，近端成功率66.67%，表面上还没到“新品牌大量涌入”的警戒线；但利润带集中在10%~30%，没有任何>40%的高利润样本，说明更像是靠功能差异和投放拿结果，而不是轻松赚钱的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 1 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 1 1 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPICKMERAB0DRY4N6MG (4/5 (125 Reviews))Electric Gel Ball Blaster, High Speed Automatic Splatter Ball Blaster with 80000+ and Goggles, Rechargeable Splatter Ball Toys for Outdoor Activities Shooting Game Party Favors-2 Pcs
This listing is deemed profitablePrice (USD)$39.59Released TypeOld Release (2024-12-31)Brand is an old entry in this marketSize and Weight33.3 x 20.6 x 10.1 cm, 1461.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
橙黑迷彩风格和高对比外观，更偏向青少年对战玩具审美, 电动连发水弹枪造型，配套双枪、弹夹、护目镜和目标，整体更像完整对战套装Key Buying Motive
支持电动自动连发、较远射程和大容量弹匣，并附带双枪套装与护具，强化对战体验Target Customers
更偏向14岁以上青少年、成人户外对战和派对互动用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,959.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.36% / 22.73%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.35% / 4.71%Peak / Non PeakSales & BSR Performance
KIZONLY 12 Pack Water Squirt Toys for Kids Age 1-3 4-8-12, Squirter Toy
This listing is deemed profitablePrice (USD)$25.08Released TypeNew Release (2025-12-27)Brand is a new entry in this marketSize and Weight22.0 x 21.7 x 6.2 cm, 249.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
多彩混装配色（橙、粉、紫、蓝、绿）更适合亲子和派对场景, 12只装批量组合，属于明显的套装型外观与玩法呈现Key Buying Motive
射程较远、容量较大，适合泳池/海滩/庭院多人对战Target Customers
更适合有户外水战需求的家庭、亲子聚会和夏季派对购买Early Investment
Investment
Monthly Revenue (Recent) (USD)$10,032.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight20.54% / 23.80%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.94% / 14.20%Peak / Non PeakSales & BSR Performance
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