- Benchmark ASINB0GTC6M1G7
- MarketplaceUS
- Category ID16322771
- Analyzed Products
- Keywordprotein snack, healthy snack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥7.78estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战/高风险市场。 目前只看到 1 个新品牌 Simply NKD，1 个新上架产品，成功率 0%，而且没有任何可验证的盈利新产品；这不是“还能试试”的市场，而是“新进入就容易先亏”的市场。
证据很直接：唯一可见的新品牌 Simply NKD 只有 1 个新品 B0GTC6M1G7，价格 12.97 美元，月销约 900 单、月营收约 11,673 美元，评分 4.8、评论 63，但利润率是 -95.34%，单品预算结构被运费和平台费吃掉了。它的失败原因也很清楚：缺乏差异化、小市场/强竞争、利润率太差。按市场时间看，近几年新增几乎停滞，2026 年只出现这一例，且是亏损案例，说明市场不是在给新品牌机会，而是在把新品牌挡在门外。对比你的预算 500,000 CNY，单看资金是够碰一条新品线的，但这个赛道的问题不是“钱不够”，而是钱砸进去也很难换来正利润；如果要硬进，至少需要更强的产品创新、品牌投入和渠道打法，但现有数据没有显示出可复制的成功路径。
- 大品牌结论：不建议进入。市场没有盈利新样本，且唯一新品牌样本是亏损的，说明即使有资金也很难打开。
- 小商家结论：不建议进入。没有任何 <300 评论且真正盈利的可验证成功案例，正常打法基本没有胜算。
- 关键提醒：当前没有看到 30+ 新品牌涌入，但已经出现 0% 新品牌成功率和 -95.34% 利润率，这已经足够说明是高风险价格战市场，不是值得测试的机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这不是一个适合进入的市场。 你的预算是50万CNY，但当前可见的对标样本里，最像的新品只看到一个，而且它的利润率是-95.34%，市场新品盈利率为0%，这说明不是“预算不够”，而是这个子类已经被高成本和低利润结构卡死了，进入后大概率先亏再卷。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 高蛋白酸奶杯/希腊酸奶：通常更容易在超市或便利店买到，单次食用方便，蛋白质属性明确，常被当作零食替代包装薯片类产品。
- 即食金枪鱼/鸡胸肉小袋：比“健康零食”更偏功能性蛋白补给，保质期长、便于囤货，适合办公和健身场景。
- 牛肉干/火鸡肉干：同样是高蛋白随手零食，独立包装更适合外出和车上食用，价格可从平价到中档，选择很多。
- 烤鹰嘴豆/脆豆类零食：比品牌混合装薯片更便宜或接近价位，满足“脆感+零食感”，且更贴近健康零食需求。
- 蛋白棒：作为最容易替代的“蛋白零食”方案，购买门槛低、携带方便、饱腹感更强，常用于加餐替代。
- 坚果小包装：比加工薯片更常见，渠道广、易买、可控分量，适合想要“相对健康但不用做饭”的用户。
- 海苔/紫菜脆片：如果用户主要追求低负担、咸口和便携，这类产品更便宜也更容易接受，且不需要冷藏。
- 奶酪条/奶酪小块：便携、即食、蛋白和脂肪都较高，适合作为办公室或午后加餐替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是高风险的价格战市场。 目前可见样本里，市场只有 1 个新品牌 Simply NKD，且它的新产品 B0GTC6M1G7 直接亏损，利润率 -95.3%，这不是可复制的成功，而是重投入换销量的失败样本；同时市场总体可盈利产品比例为 0.00%，新上新产品可盈利比例也是 0.00%，说明这不是能靠普通打法赚钱的赛道。
从证据看，Simply NKD 这个新品牌只有 1 个可见产品，0 个盈利、1 个亏损，成功率 0%。该 ASIN 虽然月销约 900 单、月营收约 11,673 美元，评分 4.8、评论 63，但早期投入已到 19,455 美元，其中广告就有 4,375 美元，最后仍然亏损；它卖的是 21 包装零食，价格 12.97 美元，卖点只是“无色素、无人工香料”，差异化很弱，属于同质化很高的同模型产品。时间趋势上，近几年和近几个月都几乎没有可见的新产品成功记录，2026 年只看到这 1 个新入场样本，而且是失败的，说明市场不是在扩张成功，而是在放大竞争压力。
Least investment in new productsMost investment in new productsNew products with Highest revenueSimply NKD
Recent Monthly Revenue (USD):$11,673.00(900pcs/month)B0GTC6M1G7 (4.8/5 (63 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GTC6M1G7 (4.8/5 (63 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是高风险价格战市场。 现有可识别数据里，盈利产品占比是0%，新上架产品盈利占比也是0%，而唯一可见的新品牌 Simply NKD 其新品利润率为-95.3%，说明不是普通竞争，而是严重亏损的低利润/高成本结构。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GTC6M1G7Simply NKD2026-05-18No$12.97900pcs$11673.0-95.34%$-11129.03Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GTC6M1G7Simply NKD2026-05-18No$12.97900pcs$11673.0-95.34%$-11129.03#New Product Success Rates
Listing这个市场不值得进入：它已经接近价格战/过度竞争状态，新品牌几乎没有合法成功空间。 目前样本里只有 1 个品牌 Simply NKD，1 个新上架产品 B0GTC6M1G7，成功率 0%，新品牌成功率 0%，而且 100% 都是非盈利；这不是“可测试市场”，而是“单品都站不稳”的高风险市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Simply NKD#Success Rate by Entry Time
Listing这不是可进入的市场，而是明显的高风险价格战市场：最近只有 1 个新品牌 Simply NKD 进入，但它的新产品 B0GTC6M1G7 直接亏损 -95.3%，新品牌新发布成功率 0%，说明新入场几乎没有容错。 从时间趋势看，近几年新增几乎停滞，2026 年月度只看到 1 个新品牌、且唯一案例失败，市场不是在扩张，而是在收缩并把新进入者挡在门外。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 1 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 1 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases