- Benchmark ASINB0GDWWNZ63
- MarketplaceUS
- Category ID16310101
- Analyzed Products
- Keywordhigh protein ramen, instant ramen cups, protein noodle cups
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥17.08estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，已经是价格战红海。 证据很明确：新发布产品里只有29.73%盈利，而新品牌做出来的成功率只有14.29%（4个新品牌里只看到KONJOY有1个盈利新品，另外3个都失败），这说明新卖家不是“有机会”，而是大概率被淘汰。整体新品利润区间只有8.77%~21.19%，说明多数产品已经贴着低利润运行；再看时间趋势，2026年的新上架里大部分仍然落在“其他/未形成稳定盈利”区间，市场并没有走出内卷，反而更像越新越难赚。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场。 用户预算50万人民币足够覆盖单个新ASIN的起步盘子，但市场已经进入明显价格战状态：新产品里只有29.73%盈利，全部样本里盈利产品也只有42.03%，而且新品牌新发布成功率仅14.29%，失败率高达85.71%。
证据很直接：最少可行的新产品预算约8,739美元，典型中位数约12,982美元，折合人民币约6.3万~9.3万，单看“起步资金”用户是够的；但这只是前三个月的采购、物流和投放，不含研发、品牌和认证。 这个市场里能赚钱的新品主要靠老牌资源和产品差异化，不是靠低成本试错。新品牌KONJOY只有1个可盈利新品B0GK8SZZC9，利润率23.11%，但另外3个新品B0GK8XXKB2、B0GK8W3KT5、B0H3KNHV8X全部不赚钱；Want Want更差，唯一新品B0GCTMV1FG直接亏损22.49%。老品牌Healspot虽然有11个盈利品、5个新品盈利，成功率62.5%到73.33%，但它是老品牌打法，不是小商家可直接照搬的样板。可复制的真实小商家成功案例几乎没有，反而更像是“predatory competitors”在拉高门槛：很多新品集中在20%到30%利润带，但仍有59.46%的新品处于其他/不可判断区间，说明竞争靠资金、渠道和品牌势能，不是靠普通预算就能赢。
结论：大品牌没有优势也不值得进，小品牌更不该进。 如果硬要看标杆，只能跟老品牌Healspot的高蛋白杯面线学：B0FFGVY1C2（23.97美元、500单/月、约119.85万美元月流水）、B0FFGVR5SW（23.84美元、2000单/月、约476.8万美元月流水）、B0FVFHR4TC（23.27美元、1000单/月、约232.7万美元月流水）、B0FFGTX53D（28.64美元、600单/月、约171.84万美元月流水）。但这些都属于老品牌资源盘，不适合小商家。真正可执行的判断只有一个：市场已饱和，不建议进入。
Early sourcing + logistics + marketing budget (USD)$8,739.09 - $14,127.00Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?81.08%New listing success rate (old brands):33.33%New listing success rate (new brands):14.29%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 普通杯装/袋装方便面：作为最直接的低价替代，用户如果只是想要“热汤面+快速饱腹”，会优先转向更便宜、到处都能买到的常规方便面，而不是为高蛋白溢价买单。
- 即食燕麦杯/咸味燕麦粥杯：同样是冲泡即食、携带方便，价格通常更低；对想要饱腹但不强求“拉面口感”的用户是更容易接受的替代。
- 微波即食米饭杯/杂粮饭杯：如果用户购买高蛋白杯面本质上是为了一餐解决，微波米饭杯更接近日常主食逻辑，搭配现成蛋白质更灵活，也更容易在便利店/超市买到。
- 预制高蛋白汤品/浓汤杯：例如鸡汤、扁豆汤、蔬菜浓汤类即饮即热产品，通常比高蛋白拉面更简单、饱腹感强，且不需要接受“面条替代品”的口感落差。
- 拉面风味调味包+普通面条/速冻面：用户如果看重的是风味而不是功能性蛋白，可以用更便宜的普通面条自行加调味包，获得接近体验但成本更低。
- 即食豆类零食/烤鹰嘴豆/毛豆小包装：对于把高蛋白杯面当作下午加餐或轻食的人，这类产品更便宜、更高蛋白、无需烹饪，购买门槛也更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场：已经接近/进入价格战区，且新品牌成功率偏低。虽然新上架产品里有约29.73%达到可盈利，但新品牌自己做出来的成功率只有14.29%，而且新品牌总数只有4个，新增产品7个，样本不大，但失败面已经明显大于成功面；同时旧品牌里能稳定赚钱的主要是 Healspot 这类资源型玩家，说明这条赛道更像是大品牌靠持续投放、包装迭代和旧款带新款在撑，普通小品牌很难靠单一新品打穿。
New products with Highest revenueKONJOY
Recent Monthly Revenue (USD):$9,168.00(300pcs/month)B0GK8SZZC9 (4.6/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsHealspot
Recent Monthly Revenue (USD):$47,680.00(2000pcs/month)B0FFGVR5SW (4/5 (417 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$23,270.00(1000pcs/month)B0FVFHR4TC (4/5 (333 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$17,184.00(600pcs/month)B0FFGTX53D (3.8/5 (177 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsWant Want
Recent Monthly Revenue (USD):-(-)B0GCTMV1FG (3.8/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 橙金色杯装很醒目，货架上辨识度高
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- 单一金鸡风味，定位清晰，适合偏好浓郁口味的人群
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- 32g高蛋白+即食杯装，兼顾健身代餐与购买吸引力
B0FFGV6VKC (3.8/5 (94 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 多色杯装组合最具视觉差异，图片一眼能看出是混合装
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- 三种口味并列，适合想尝鲜或送礼的用户
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- 高蛋白杯面+组合装，功能和外观都与单口味产品差别大
B0DCJHTQ7X (3.6/5 (64 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。 新品盈利率只有29.73%，但更关键的是新产品里不赚钱的占70.27%，而且新品利润分布里低于10%的占了16.22%，说明这里不是单纯能做，而是已经被高竞争和低利润拖住了；虽然整体可见盈利率还有42.03%，但真正能给新卖家做参考的，是“新品牌+新品”这块几乎没有形成稳定成功样本。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FFGVR5SWHealspot2025-06-25Yes$23.842000pcs$47680.021.51%$10255.97B0FVFHR4TCHealspot2025-10-09Yes$23.271000pcs$23270.021.15%$4921.61B0FFGTX53DHealspot2025-06-25Yes$28.64600pcs$17184.018.51%$3180.76
B0DZ3XDQ8PPower Noods2025-06-09Yes$35.99800pcs$28792.010.98%$3161.37
B0C5FGLGPBimmi2023-05-16Yes$32.36300pcs$9708.029.43%$2857.07
B0FFGVY1C2Healspot2025-06-25Yes$23.97500pcs$11985.022.22%$2663.07
B0FXG9Q78JHethstia2025-10-23Yes$32.45400pcs$12980.016.95%$2200.12B0GK8SZZC9KONJOY2026-01-28Yes$30.56300pcs$9168.023.11%$2118.73B0GDWWNZ63Healspot2026-01-04Yes$28.46600pcs$17076.010.1%$1724.68
B0DXPQMY2NHethstia2025-02-19Yes$28.77400pcs$11508.013.8%$1588.11
B0DXPMWK79Hethstia2025-02-19Yes$28.64400pcs$11456.012.05%$1380.45
B0DXV6GR6SVOLO VERO2025-02-20Yes$28.99200pcs$5798.022.0%$1275.56
B0FXLFBT5KVOLO VERO2025-10-24Yes$32.99225pcs$7422.7516.75%$1243.32
B0G24ZXVYRHealspot2025-11-13Yes$24.57200pcs$4914.022.97%$1128.75
B0DXVCQ5KYVOLO VERO2025-02-20Yes$28.99225pcs$6522.7517.16%$1119.31
B0FFGWN9YLHealspot2025-06-25Yes$23.99200pcs$4798.022.28%$1069.0
B09KMFP5WSimmi2021-11-11Yes$33.04300pcs$9912.010.66%$1056.62
B0G24Z8MRFHealspot2025-11-13Yes$24.03200pcs$4806.021.49%$1032.81
B0DXVC498MVOLO VERO2025-02-20Yes$28.99225pcs$6522.7514.55%$949.07
B0C5FLSVSCimmi2023-05-25Yes$34.1100pcs$3410.023.78%$810.9Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FVFHR4TCHealspot2025-10-09Yes$23.271000pcs$23270.021.15%$4921.61B0FXG9Q78JHethstia2025-10-23Yes$32.45400pcs$12980.016.95%$2200.12B0GK8SZZC9KONJOY2026-01-28Yes$30.56300pcs$9168.023.11%$2118.73B0GDWWNZ63Healspot2026-01-04Yes$28.46600pcs$17076.010.1%$1724.68B0FXLFBT5KVOLO VERO2025-10-24Yes$32.99225pcs$7422.7516.75%$1243.32B0G24ZXVYRHealspot2025-11-13Yes$24.57200pcs$4914.022.97%$1128.75B0G24Z8MRFHealspot2025-11-13Yes$24.03200pcs$4806.021.49%$1032.81
B0FXDWVZH9Hethstia2025-10-23Yes$25.26100pcs$2526.022.34%$564.31
B0FXFFHLHMHethstia2025-10-23Yes$28.3775pcs$2127.7521.03%$447.47
B0GFCL4FL2VOLO VERO2026-01-07Yes$28.750pcs$1435.020.15%$289.16
B0GDXDNQNXHealspot2026-01-05Yes$29.0750pcs$1453.510.84%$157.56#New Product Success Rates
Listing这个市场不值得进入：不是红海，是价格战红海。 新品盈利率只有29.73%，但真正能稳定赚钱的样本里，几乎都靠老牌/成熟品牌的旧思路延伸，新品牌整体成功率只有14.29%，失败率高达85.71%；而且新品牌里唯一的盈利案例 KONJOY 还只是1个成功、3个失败，说明新进入者想靠常规打法突围非常难。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
HealspotHethstiaVOLO VEROOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HealspotHethstiaPower NoodsKONJOYOther#Success Rate by Entry Time
Listing这个市场不适合现在进入，已经进入高风险的价格战区，整体表现是“看起来还能卖，但赚钱越来越难”。 2025年后新品牌/新上架明显增多，但新品牌新产品只有14.29%盈利，85.71%不盈利；按全市场看，已确认盈利的产品只有42.03%，而新发布产品的盈利率仅29.73%，说明越新的入场越难赚。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 4 2 5 0 0 14 2026 0 0 0 2 2 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 2 3 0 0 9 2025/11 0 0 0 0 2 0 0 3 2025/12 0 0 4 0 0 0 0 1 2026/1 0 0 0 2 2 0 0 2 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Casesimmi Black Garlic “Chicken” Ramen – Bold Flavor, Chewier Noodles & High Protein – Vegan, Keto-Friendly Ramen Noodles – Low Carb, Zero Sugar – Healthy Plant-Based Ramen Bowl, 6-Pack
This listing is deemed profitablePrice (USD)$33.04Released TypeOld Release (2021-11-11)Brand is an old entry in this marketSize and Weight31.1 x 31.1 x 11.9 cm, 68.00gProfitable Factors
Based on old ASINDesign & Appearance
黄色包装视觉很醒目，容易在同类杯装/袋装面前形成快速识别, 杯装/袋装配合大面积品牌黄底与黑芝麻蒜香主题，强化“高蛋白健康拉面”定位Key Buying Motive
主打28g植物蛋白、0糖、低碳水，同时保留更有嚼劲的面体口感Target Customers
面向想吃方便面口感、但同时追求高蛋白/生酮/纯素饮食的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,912.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight3.05% / 10.66%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-25.29% / -17.68%Peak / Non PeakSales & BSR Performance
HethstiaB0DCJHTQ7X (3.6/5 (64 Reviews))Hethstia High-Protein Ramen, Variety 6 Pack, Plant-Based Protein (32g)
This listing is deemed profitablePrice (USD)$28.21Released TypeOld Release (2024-08-08)Brand is an old entry in this marketSize and Weight29.6 x 21.9 x 10.0 cm, 372.00gProfitable Factors
Based on old ASINDesign & Appearance
多色杯装组合包装，红/橙/绿杯体更容易在货架上形成差异化识别, 6杯多口味组合装，杯装即时拉面形态，主打高蛋白即食代餐Key Buying Motive
每杯约31g-32g植物蛋白，兼顾高蛋白与5分钟速食Target Customers
面向健身增肌、控脂控卡、需要高蛋白替代正餐的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,410.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.16% / 11.56%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-12.54% / -7.14%Peak / Non PeakSales & BSR Performance
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