
这个市场不适合进入,已经是明显的价格战区,新品牌几乎没有真实成功窗口。 目前可识别的新品牌只有2个,但它们推出的3个新品全部失败,成功率是0%;市场里盈利新品主要靠老品牌和强势品牌撑着,新品牌想靠纯新品切入,胜率非常低。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论:这个市场不适合进入,预算也不够形成安全入场。 目前看到的是典型的价格战市场:新品牌新上架的盈利率只有0%,市场总体可盈利产品占比也只有20%,而且新上架里连一个达到可盈利标准的都没有,说明新入局基本在亏钱或刚起量就被打回去。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个适合进入的市场:新品成功率为0%,新品牌新品成功率也是0%,而新品牌新品失败率100%,同时市场的可盈利新品几乎都来自老品牌或强品牌,说明这是明显的价格竞争区,且新进入者基本被挤出。你有50万人民币预算,但在这个市场里,钱更像是门票,不是胜率保证;以当前数据看,不建议推进。
这个市场不值得进入,结论很明确:它已经进入价格战区,而且新品牌几乎没有真实成功样本。 目前可识别的盈利产品只占20%,而新上架产品的盈利率是0%;3个新产品全部失败,说明新入场者基本打不出正向结果。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D5HFT9ZL | andefu | 2023-06-28 | Yes | $13.99 | 50pcs | $699.5 | 16.44% | $115.0 |
![]() | B0CR3YVYZ3 | Nilight | 2023-12-28 | Yes | $9.73 | 50pcs | $486.5 | 16.06% | $78.14 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G2RR88BG | LUORNG | 2025-11-18 | No | $8.69 | -pcs | $- | 7.28% | $- |
![]() | B0G1RH2GFB | Briny River | 2025-11-11 | No | $9.51 | -pcs | $- | 14.98% | $- |
![]() | B0G1RGK6XG | Briny River | 2025-11-11 | No | $- | -pcs | $- | -% | $- |
这个市场不建议进入:新品牌新上架成功率是0%,总体可识别盈利产品只有20%,而且最近出现的新品牌几乎全部失败,说明这是明显的低成功率、强竞争市场,不适合把它当作可复制的切入机会。现有胜出的主要是老品牌在旧链接上做功能延伸,新品牌靠纯新品几乎没有活路。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,属于高风险、接近价格战的市场,新品牌基本没有成功窗口。 近一年只看到2个新品牌、3个新品,但新品牌新品盈利率是0%,3个新品牌新品全部没跑出来;同时市场利润率只集中在9.95%~16.44%,而且最近出现的3个新品牌新品都落在非盈利区,说明进入门槛正在变高,不是在变好。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |