Homsorout Stackable Storage Bins with Lids - Medium Storage Box with Lids, Foldable Closet Boxes for Organizing, Wardrobe Clothes Organizer with Window, Fabric Bins for Living Room, 6 Pack, Beige
Lidded Storage Bins - 产品分析报告
  • Benchmark ASIN
    B0FMK6V8W7
  • Marketplace
    US
  • Category ID
    2422434011
  • Analyzed Products
  • Keyword
    fabric storage bins, foldable storage boxes, stackable storage bins
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    ¥29.21estimated
  • Data Date
    2026-07-31
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Low
High Risk Due to Price Competition
Newly Released Counts (All Brands)
41
New Brand (0)
Old Brand (41)
Success rate (all brands)
9.76%
New Brand (0%)
Old Brand (9.76%)
Most products net profit margin range
-0.48% - 10.11%
Listing

Report summary from Keble AI Agent: Listing

结论很明确:这个市场不适合进入。 不是单纯“竞争大”,而是已经进入明显的价格战区,且成功机会被少数老品牌吃掉了;对小卖家尤其不友好,对大品牌也只能算勉强可打,但不是好市场。

证据上,整体新上架产品里只有9.76%能做到可接受盈利,新品利润区间大致只有-0.48%到10.11%,而你要求的健康线是多数新品至少有15%才算像样,这里明显不达标。更关键的是,新品牌数量是0,所有可见的成功者都来自老品牌:StorageWorks 一个品牌就拿走了75%的可盈利新品,品牌自身成功率76.92%,说明市场不是给新品牌留空间,而是被成熟玩家持续收割。时间上也在走弱,2025年新上架几乎全军覆没,2026年出现的盈利样本也还是 StorageWorks,说明最近的新增更像存量品牌内卷,不是机会窗口。

Recommended Products Features Direction
B0FMK6V8W7
Why do customers choose it?
  • 米色在同类收纳箱中更偏温和家居风,区别于常见黑色/灰色款。
  • 带前窗的折叠叠放式布艺箱体,属于常见公版结构,但本款为6件组合且尺寸适合衣柜层架。
  • 前窗可视化设计,拿取时无需频繁翻找;可折叠、可叠放、带可拆盖,兼顾收纳效率与空间利用。
  • 更适合需要统一衣柜/层架收纳、并希望兼顾家居装饰感的家庭用户。
  • Sales
    Avg. price: $48.68|Latest price: $41.64|Approx. recent monthly revenue: $9,736.00 (200 pcs)|Net profit margin: 12.81%
    B0GS8TH171
    Why do customers choose it?
  • 米白+麻布感的中性配色,偏家居百搭风
  • 带翻盖盖板、可折叠且可堆叠的矩形收纳箱形态,属于常见公共款设计
  • 加固板结构,承重可达25磅,适合做抽屉/衣柜/床下的结构化收纳
  • 需要在衣柜、置物架和床下做整齐分类收纳的家庭用户
  • Sales
    Avg. price: $26.81|Latest price: $26.99|Approx. recent monthly revenue: $8,043.00 (300 pcs)|Net profit margin: 18.80%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    0 new brands12 old brands
    0 brands have new listings4 brands have new listings
    0 new listings41 new listings
    0 succeeded
    4 succeeded
    0 failed
    37 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      结论很明确:不建议进入,这个市场对新卖家是高风险价格战区。 用户预算 50万CNY 表面上足够覆盖单个ASIN的前期入场成本,但市场门槛和利润环境都不支持健康进入;真正能跑出来的,基本是老品牌或带品牌势能的玩家,普通小卖家没有安全窗口。

      证据很直接:新品推荐预算只有约3582.85–4549.87美元(约2.6万–3.3万CNY),看起来低,但这只是前几个月的拿货、物流和投放,不含研发、品牌和认证。可市场整体可盈利产品比例只有9.04%,新品可盈利比例也只有9.76%,已经低于10%的高风险线;同时利润难度被标为HIGH_DUE_TO_PRICE_COMPETITION。样本里老品牌新发产品几乎完全主导:Homsorout 和 StorageWorks 都是旧品牌,其中 StorageWorks 13个产品里 10个盈利,成功率76.92%,而 Homsorout 57个产品里只有 2个盈利,成功率3.51%,说明不是“有没有机会”,而是“只有强品牌才有机会”。更关键的是,Bagnizer 这类旧品牌里大量新品失败,36个产品中36个非盈利、近乎全军覆没;它的非盈利新品 B0G64ZS2V9、B0G648CMC1 的利润率分别只有10.75%和8.03%,已经逼近或跌入你定义的价格战危险区。唯一能作为小卖家参考的真正成功样本是 StorageWorks 的 B0GS8TH171,售价约26.81美元,月销约300,预算约3582.85美元,且利润状态为正;Homsorout 的 B0FMK6V8W7 虽然月销约200、月收近97.36万,售价约48.68美元,但它属于旧品牌成功案例,不能当作小卖家的入场模板。

      短结论:大品牌可以勉强跟,但要靠更高预算、品牌势能和长期投放;小卖家不该进,除非能复制像 B0GS8TH171 这种低预算、真实销量、白帽打法的少数案例。 现在不是“有利润就上”的市场,而是“多数新品都亏、老品牌也大量失败”的市场。

      Early sourcing + logistics + marketing budget (USD)
      $3,582.85 - $4,549.87
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      100.00%
      New listing success rate (old brands):
      9.76%
      Which old brands have these successful new listings?
      Alternatives
      1. 无纺布抽屉式收纳盒:通常比带盖加固布艺收纳箱更便宜,拿取更快,适合衣柜层板和儿童房分类收纳。
      2. 塑料可视收纳箱(简配版):价格往往更低,防潮且一眼可见内容物,适合不需要装饰性的囤货、季节衣物和杂物收纳。
      3. 真空压缩收纳袋:对被褥、羽绒服、换季衣物更省空间,成本低于买多个大号可折叠收纳箱,适合想优先节省体积的人。
      4. 纸板/牛皮纸收纳箱:更轻、更便宜,适合轻量衣物、文件、儿童玩具临时整理;对审美和承重要求不高时是低成本替代。
      5. 床底拉链收纳袋:比带框收纳箱更薄、更容易塞进床下空间,适合床底这类“低矮死角”场景。
      6. 开放式金属网篮/铁丝篮:无需掀盖,拿取更方便,通风性好,适合浴室、厨房、毛巾和日常杂物;价格区间常可低于高颜值布箱。
      7. 现有纸箱加装标签/隔板:几乎零成本,适合搬家、短期收纳、仓库或车库,不追求外观时可作为最容易启动的替代方案。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这不是一个适合进入的市场:整体已经明显拥挤,而且利润被压到很低。 现有可判定样本里,整体可盈利产品只有9.04%,新发布产品可盈利率只有9.76%,已经低于你要求的安全线;更关键的是,2025年这一波新增几乎全是失败,市场正在向更激烈的价格战走。

      Bagnizer
      Old brand with the most profitable new products
      Bagnizer Large 22 Quart Linen Fabric Foldable Storage Bin Cube Organizer Basket with Flip-Top Lid & Handles, Clothes Blanket Box for Home, Office, Closet, Brown & White, 4 Pack 14.6 x 9.5 x 9.5
      Recent Monthly Revenue (USD):-(-)
      B0DCJM6V1H (4.6/5 (2707 Reviews))Brand is an old entry in this market
      Old ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
      Bagnizer Large 42 Quarts Fabric Storage Bins with Lids [2-Pack] Linen Collapsible Foldable Storage Cubes, Closet Organizer Containers boxes with Handles for Home Office (16.7 x 12 x 12, White)
      Recent Monthly Revenue (USD):-(-)
      B0G64ZS2V9 (4.6/5 (2720 Reviews))Brand is an old entry in this market
      New Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      Bagnizer Large 42 Quarts Fabric Storage Bins with Lids [2-Pack] Linen Collapsible Foldable Baskets, Closet Organizer Containers boxes with Handles for Home Office (16.7 x 12 x 12, Navy Blue & White)
      Recent Monthly Revenue (USD):-(-)
      B0G648CMC1 (4.6/5 (2720 Reviews))Brand is an old entry in this market
      New Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • #Differentiations

      Unique productsCommon products
      Homsorout Stackable Storage Bins with Lids - Medium Storage Box with Lids, Foldable Closet Boxes for Organizing, Wardrobe Clothes Organizer with Window, Fabric Bins for Living Room, 6 Pack, Beige
      Differentiation:
      1. 米色更显温和家居感,和常见黑灰收纳箱区分明显
      2. 带前窗可视设计,拿取更直观,提升点击意愿
      3. 6只套装+可折叠可叠放,适合统一衣柜收纳,外观整齐
      B0FMK6V8W7 (4.6/5 (2282 Reviews))Brand is an old entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      StorageWorks Closet Storage Bins, Fabric Storage Bins with Lids
      Differentiation:
      1. 米白麻布感外观更偏装饰型,和深色款差异明显
      2. 翻盖式箱体造型有辨识度,适合做床下/衣柜整齐收纳
      3. 三面把手+加固承重,功能感强,易吸引实用型买家
      B0GS8TH171 (4.6/5 (342 Reviews))Brand is an old entry in this market
      New Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这个市场不值得进入,已经明显是价格战市场,而且呈现出老品牌垄断式竞争。 新产品里只有约9.76%落在15%~20%利润区间,约90.24%属于其它/未能形成稳定盈利;已知新产品中,接近61%利润率低于10%,再叠加新品牌数量为0、全部12个品牌都是老品牌,说明不是新手可轻易切入的市场。

      Profitability difficulty
      High Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0CCCZSD8P
      B0CCCZSD8P
      StorageWorks
      2023-09-30
      Yes
      $29.17
      500pcs
      $14585.0
      19.3%
      $2814.91
      B08Q7QRPFC
      B08Q7QRPFC
      StorageWorks
      2020-12-10
      Yes
      $30.15
      600pcs
      $18090.0
      15.14%
      $2738.83
      B0CCD28425
      B0CCD28425
      StorageWorks
      2023-09-30
      Yes
      $38.17
      300pcs
      $11451.0
      21.36%
      $2445.94
      B0GS8TH171
      B0GS8TH171
      StorageWorks
      2026-05-26
      Yes
      $26.81
      300pcs
      $8043.0
      18.8%
      $1512.09
      B07Q7B6QC4
      B07Q7B6QC4
      StorageWorks
      2019-04-02
      Yes
      $30.45
      300pcs
      $9135.0
      13.81%
      $1261.55
      B0FMK6V8W7
      B0FMK6V8W7
      Homsorout
      2025-08-15
      Yes
      $48.68
      200pcs
      $9736.0
      12.81%
      $1247.19
      B0F1FMR3CJ
      B0F1FMR3CJ
      StorageWorks
      2025-06-05
      Yes
      $36.51
      300pcs
      $10953.0
      11.25%
      $1232.22
      B0GS92J6BD
      B0GS92J6BD
      StorageWorks
      2026-05-26
      Yes
      $31.89
      300pcs
      $9567.0
      11.2%
      $1071.51
      B0GS8T3D98
      B0GS8T3D98
      StorageWorks
      2026-05-26
      Yes
      $31.45
      300pcs
      $9435.0
      10.64%
      $1003.89
      B0CCD1Y4TG
      B0CCD1Y4TG
      StorageWorks
      2023-09-30
      Yes
      $30.67
      200pcs
      $6134.0
      14.61%
      $896.18
      B0BBZYJJ57
      B0BBZYJJ57
      Homsorout
      2022-08-26
      Yes
      $30.8
      200pcs
      $6160.0
      14.35%
      $883.96
      B0CCCZLV7M
      B0CCCZLV7M
      StorageWorks
      2023-09-30
      Yes
      $34.28
      100pcs
      $3428.0
      10.4%
      $356.52
      B0CL9KVMK7
      B0CL9KVMK7
      ANMINY
      2023-10-18
      Yes
      $17.77
      100pcs
      $1777.0
      12.58%
      $223.55
      B0DYMVPNG9
      B0DYMVPNG9
      GUOHNHE
      2025-04-27
      Yes
      $26.99
      50pcs
      $1349.5
      16.07%
      $216.87
      B0CL9KLQH2
      B0CL9KLQH2
      ANMINY
      2023-10-18
      Yes
      $16.32
      100pcs
      $1632.0
      12.53%
      $204.49
      B0D73GHNY5
      B0D73GHNY5
      GRANNY SAYS
      2024-08-20
      Yes
      $22.62
      50pcs
      $1131.0
      10.28%
      $116.27

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0GS8TH171
      B0GS8TH171
      StorageWorks
      2026-05-26
      Yes
      $26.81
      300pcs
      $8043.0
      18.8%
      $1512.09
      B0FMK6V8W7
      B0FMK6V8W7
      Homsorout
      2025-08-15
      Yes
      $48.68
      200pcs
      $9736.0
      12.81%
      $1247.19
      B0GS92J6BD
      B0GS92J6BD
      StorageWorks
      2026-05-26
      Yes
      $31.89
      300pcs
      $9567.0
      11.2%
      $1071.51
      B0GS8T3D98
      B0GS8T3D98
      StorageWorks
      2026-05-26
      Yes
      $31.45
      300pcs
      $9435.0
      10.64%
      $1003.89
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不值得进入,结论很直接:已经进入价格战/高饱和状态,新品成功率只有9.76%,低于10%的高风险线,而且新品里90.24%不赚钱。 这说明不是“少数赢家、多数试错”的正常市场,而是大多数新入场都在亏,真正能活下来的基本都靠老品牌的既有优势与持续投放,新品牌硬闯成功概率很低。

      证据非常明确:老品牌在新品里几乎统治了结果,StorageWorks 和 Homsorout 是核心对照。 StorageWorks 总体成功率 76.92%,13个产品里10个盈利,代表它有稳定的品牌、资源和投放能力;但它的新上市利润并不高,单个成功新品 B0GS92J6BD 的利润率只有11.2%,总预算约 $4,549.87,早期投放要到 $7,175.25。Homsorout 则更能说明门槛有多高:57个产品里只有2个盈利,成功率仅3.51%,其新品失败占比极高。Bagnizer 更差,36个产品0个盈利,成功率0%。这不是“新品牌机会多”,而是“老牌也在互相卷,新人更难挤进去”。

      对小商家更不友好:没有看到真正可复制的低评论成功样本,反而大量是高评论老品和疑似强推款。 StorageWorks 的成功新品 B0GS92J6BD 只有1条评论,确实像白帽白手起家案例,但它背后对应的是成熟老品牌;另一批老品牌成功款如 B0FMK6V8W7、B0GS8T3D98、B0GS8TH171、B0GS92J6BD 的月利润大约在 $1,071、$9,435、$8,043、$9,567,说明要做出结果不仅要产品对,还要持续预算和品牌背书。反过来,很多失败品都在 2,200~2,700 条评论区间,像 B0FH6MLQ58、B0F1FLG82J、B0DCJQPRKC、B0DCJMC7XN 这类高评论但仍不盈利,明显更像“高压竞争/强投放”而不是健康的小商家路径。按你的规则,这种环境不是给小商家正常进入的;即使有机会,也需要重投放、强差异化,甚至接近掠夺式营销,才可能挤进去。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      Homsorout
      StorageWorks

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      PRANDOM
      Homsorout
      Bagnizer
    • #Success Rate by Entry Time

      Listing

      这个市场不值得进入,已经明显进入价格战和过度饱和阶段。 近两年新进入的产品几乎都是亏损项:2025年新发布里只有1个盈利、34个不盈利;2026年到目前为止,新发布里3个盈利、3个不盈利,但盈利样本全部来自老品牌 StorageWorks,说明真正的新品牌几乎没有可复制的成功路径。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      2025000100034
      202600030003
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/700000000
      2025/8000100021
      2025/900000000
      2025/1000000007
      2025/1100000000
      2025/1200000006
      2026/100000002
      2026/200000001
      2026/300000000
      2026/400000000
      2026/500030000
      2026/600000000
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      Homsorout Cube Storage Bins with Lids, Clear Window Storage Baskets for Organizing, Fabric Organizer Bins with Handle, Cloth Storage Bins for Shelves, Closet, Clothes, Towels, 4 Packs, Black
      Price (USD)
      $30.80
      Released Type
      Old Release (2022-08-26)
      Brand is an old entry in this market
      Size and Weight
      37.8 x 25.6 x 8.7 cm, 500.00g

      Profitable Factors

      Based on old ASIN

      Design & Appearance

      黑色极简中性风,更容易融入卧室、衣柜和客厅场景, 带透明可视窗的方形可折叠收纳箱,强调取物可视化和叠放稳定性

      Key Buying Motive

      前置透明窗+可折叠+可叠放+带盖的组合,兼顾快速识别内容物与节省空间

      Target Customers

      更适合需要衣柜/层架统一收纳、且希望快速识别物品的家庭用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $6,160.00
      200 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      7.91% / 14.35%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -14.33% / -7.89%
      Peak / Non Peak

      Sales & BSR Performance

      Homsorout Stackable Storage Bins with Lids - Medium Storage Box with Lids, Foldable Closet Boxes for Organizing, Wardrobe Clothes Organizer with Window, Fabric Bins for Living Room, 6 Pack, Beige
      Price (USD)
      $48.68
      Released Type
      New Release (2025-08-15)
      Brand is an old entry in this market
      Size and Weight
      38.3 x 26.1 x 16.0 cm, 3540.00g

      Profitable Factors

      Based on old ASINDistinct functions and featuresUnique appearance design

      Design & Appearance

      米色在同类收纳箱中更偏温和家居风,区别于常见黑色/灰色款。, 带前窗的折叠叠放式布艺箱体,属于常见公版结构,但本款为6件组合且尺寸适合衣柜层架。

      Key Buying Motive

      前窗可视化设计,拿取时无需频繁翻找;可折叠、可叠放、带可拆盖,兼顾收纳效率与空间利用。

      Target Customers

      更适合需要统一衣柜/层架收纳、并希望兼顾家居装饰感的家庭用户。

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $9,736.00
      200 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      6.06% / 12.81%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -29.44% / -22.69%
      Peak / Non Peak

      Sales & BSR Performance

      Loading samples... 40%
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