
这个市场不值得进入,已经处在明显的价格战+拥挤状态。新品牌只看到 4 个,数量还没到 30+ 的过度拥挤线,但新品盈利率只有 40%,新品牌新品成功率只有 25%,失败率高达 75%;而且最近新上的几个新品里,亏损与无销量的样本连续出现,市场不是在变好,而是在往更卷的方向走。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合现在进入。 它已经进入价格战区,且新品成功率偏低;对小商家来说尤其不友好,对大品牌也不是好标的。用户预算 50万CNY 表面上足够覆盖单个新品的起步成本,但这只够前几个月的供货、物流和推广,不足以支撑长期品牌化、研发和认证投入。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经接近价格战/过度拥挤区。已出现新品牌进入但成功率极低:VEINTICO 作为新品牌,1 个新上市 ASIN(B0GVJDB7JR)直接亏损、0% 成功率;而同类里能赚钱的新进入案例 JOYO(B0GHM1SX8D)虽然有 18.02% 利润率、单品月销 200、月营收 $2,998,但这更像少数例外,不足以扭转市场整体偏弱的事实。
这个市场不值得进入,结论很直接:已经接近价格战型过度竞争,新品牌成功率低,小企业不应贸然进场。 当前已确认的可盈利新产品只有2个:JOYO 的 B0GHM1SX8D(18.02%利润率,46条评价,月销200,月营收约29.98万CNY)和 LEKATO 的 B0GMH8NN83(利润率在10%~20%区间,属于可接受但不算宽裕)。但新产品里已经有3个失败样本:VEINTICO 的 B0GVJDB7JR(8.78%,1条评价,月销为0)、AiJoy 的 B0GHVT6QF9(亏损)、VEOOK 的 B0G2XCS16T(亏损),新产品盈利/失败比是40%/60%,不够支撑“容易做”的判断。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B00063678K | M-AUDIO | 2015-06-10 | Yes | $23.28 | 2000pcs | $46560.0 | 29.25% | $13618.8 |
![]() | B00063678A | M-AUDIO | 2011-05-29 | Yes | $19.58 | 2000pcs | $39160.0 | 23.4% | $9163.44 |
![]() | B071HN5TQ5 | Soraco | 2017-05-09 | Yes | $15.97 | 900pcs | $14373.0 | 15.61% | $2243.63 |
![]() | B01LX1H4HC | Donner | 2016-09-29 | Yes | $15.99 | 300pcs | $4797.0 | 16.94% | $812.62 |
![]() | B0GHM1SX8D | JOYO | 2026-03-05 | Yes | $14.99 | 200pcs | $2998.0 | 18.02% | $540.24 |
![]() | B0F5PKZX4F | Artesia | 2025-04-21 | Yes | $25.04 | 125pcs | $3130.0 | 15.64% | $489.54 |
![]() | B09SGQ1DZ7 | Alesis | 2022-03-20 | Yes | $19.86 | 100pcs | $1986.0 | 22.99% | $456.59 |
![]() | B0DYDPBFYH | Artesia | 2025-02-25 | Yes | $16.99 | 125pcs | $2123.75 | 17.92% | $380.58 |
![]() | B09MLVZRJ5 | Goldby | 2021-11-26 | Yes | $16.75 | 125pcs | $2093.75 | 18.08% | $378.55 |
![]() | B01C5G2UYK | RockJam | 2017-02-11 | Yes | $16.17 | 75pcs | $1212.75 | 16.47% | $199.74 |
![]() | B09LQCDCWC | FZONE | 2021-11-10 | Yes | $16.53 | 50pcs | $826.5 | 20.62% | $170.43 |
![]() | B0GMH8NN83 | LEKATO | 2026-02-09 | Yes | $15.99 | 75pcs | $1199.25 | 13.7% | $164.3 |
![]() | B086TWRJ3W | Donner | 2020-04-07 | Yes | $16.93 | 50pcs | $846.5 | 17.55% | $148.57 |
![]() | B0CL8W46M1 | CC CAIHONG | 2023-10-18 | Yes | $12.99 | 50pcs | $649.5 | 10.9% | $70.8 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GHM1SX8D | JOYO | 2026-03-05 | Yes | $14.99 | 200pcs | $2998.0 | 18.02% | $540.24 |
![]() | B0GMH8NN83 | LEKATO | 2026-02-09 | Yes | $15.99 | 75pcs | $1199.25 | 13.7% | $164.3 |
这个市场不值得进入,属于明显的高竞争/价格战市场。 现有数据里,整体可判定利润的产品只有24.14%盈利,而新品盈利率只有40%,且新品里新品牌成功率只有25%,失败率高达75%;同时当前新品的趋势是最近几个月持续出现失败新品,说明不是在变好,而是在往更卷的方向走。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:已经接近价格战区,而且新品牌成功率偏低。 当前样本里只有4个新品牌、5个新上新,但新上新盈利率只有40%,非盈利率达到60%;更关键的是,新品牌新上新里有75%没跑通,说明对真正的新进入者并不友好。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |