
这个市场不适合进入,结论很明确:已经进入明显价格战区,新品牌基本没有跑通,用户不该推进。 现有数据里,新品牌只有2个(yaenoei、ORKELS),但它们的新上架产品成功率是0%,最近6个新上架里可确认的盈利产品也是0%,说明不是“还有机会”,而是利润已经被打穿了。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,用户也不该硬上。 目前样本里可见的“新品牌”只有 yaenoei,但它的新上架产品是亏损且无销量;真正能赚钱的样本几乎都来自老品牌 SNIGJAT,说明门槛高、资源集中,新品牌很难靠常规打法切进去,且市场已经明显偏向价格和品牌竞争。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个适合进入的市场:利润率与新品牌成功率都很差,而且新品几乎全军覆没,属于明显的价格战/过度竞争区间。你现在的500000 CNY预算,即使够做单个ASIN的前期投入,也不足以改变这个市场的结构性劣势。
这个市场不值得进入:新品利润几乎被压到地板,且新品牌没有任何真正跑通的成功样本。 34个样本里,明确可判断利润的产品中只有6.06%赚钱;新品中可判断的利润样本为0%,新品牌新品盈利率也是0%,这已经不是正常竞争,而是明显的低利润/价格战市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D6FWSY6S | SNIGJAT | 2024-11-06 | Yes | $50.86 | 400pcs | $20344.0 | 19.23% | $3912.16 |
![]() | B09N98T135 | SNIGJAT | 2022-05-19 | Yes | $44.12 | 400pcs | $17648.0 | 15.48% | $2731.92 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0H152CD5D | Monkeysell | 2026-05-09 | No | $36.48 | -pcs | $- | 0.73% | $- |
![]() | B0GSFQTR9B | MUINS | 2026-03-13 | No | $34.88 | -pcs | $- | -23.71% | $- |
![]() | B0H4ZGB5QL | LASUK | 2026-06-12 | No | $- | -pcs | $- | -% | $- |
![]() | B0GC93XD28 | yaenoei | 2025-12-24 | No | $- | -pcs | $- | -% | $- |
![]() | B0GC6TL99Q | ORKELS | 2025-12-23 | No | $- | -pcs | $- | -% | $- |
这个市场不适合现在进入:新品几乎全军覆没,且已经出现明显价格战。 你要面对的是一个老品牌主导、差异化很弱、利润被压缩到很低的市场;对大品牌和小卖家都不是好机会,尤其不值得继续推进。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入价格战高风险区,而且新品牌几乎没有成功案例。 目前只有2个新品牌、6个新上架产品,但新品牌新上架成功率是0%,总体可确认盈利产品也只有6.06%;最近一年新进场的产品全都没有跑出稳定盈利,说明现在不是“还有机会”,而是“竞争已经把利润打穿了”。
证据很直接: 2025年和2026年的新增里,都是非盈利在增加,没有看到任何新品牌真正跑通;2025年新增2个新品牌新品全部亏损,2026年又出现LASUK、MUINS、Monkeysell等继续失败,时间越近越难做。单看新品牌,yaenoei 的新品 B0GC93XD28 直接是非盈利、无销量、无收入,进入后没有起量;另一家新品牌 ORKELS 也同样落在非盈利名单里。反过来看,能赚钱的样本主要是老品牌 SNIGJAT:B0D6FWSY6S 约 19.23% 利润率、月销400、月收入约20344元;B09N98T135 约 15.48% 利润率、月销400、月收入约17648元。这说明市场不是靠“新品牌切入”取胜,而是靠老品牌的品牌力和长期积累在收割。新品牌如果硬进,基本要靠更重的广告、铺量、甚至接近“predatory competitors”的打法,且用户500000元预算只够覆盖单个ASIN前期采购、物流和基础营销,不足以承担长期品牌和研发成本。
结论:不要进。 大品牌:只有像 SNIGJAT 这种已经验证过的老品牌有资格继续加码,新进入要付出很高成本但回报不确定;小品牌:没有任何真正的成功样本可抄,且当前环境不适合靠正常打法起盘。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |