
这个市场不值得进入,已经接近价格战区,不适合大品牌也不适合小品牌。 现有数据里,整体可盈利产品只有23.40%,新品可盈利率23.53%,但近一年新品牌新品成功率只有23.68%,失败率高达76.32%;同时近几个月新增品牌并没有明显改善,反而大量新品落在无利润区,说明市场不是在变好,而是在继续挤压利润。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这不是一个适合入场的市场。 你有50万 CNY,表面上能覆盖少数低成本新品的前期铺货,但这个赛道已经出现明显的价格战信号:整体可识别利润产品只占23.40%,新品可识别盈利率也只有23.53%,而新品里大量都是低利润甚至亏损,说明不是“谁都能赚”的市场。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合现在进入:已经明显拥挤,而且低价互卷很重。 核心结论很直接:市场样本里新品牌新上架的失败率已经高到 63.16%,整体可盈利产品只占 23.40%,再加上最近月份新上架里非盈利产品明显更多,说明这里不是机会型市场,而是价格战市场。
结论很直接:这个市场不值得进入,属于明显的高风险价格战市场,且正在走向拥挤。 新品里只有 25.49% 能达到盈利,63.16% 的新品牌新品都不达标;虽然还没到你给的 30~100+ 新品牌那种“绝对超饱和”红线,但当前信号已经足够差,必须按“不进入”处理。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0B291QN6V | Amazon Basics | 2022-10-27 | Yes | $23.35 | 7000pcs | $163450.0 | 10.81% | $17668.95 |
![]() | B0F4XJNVF3 | DUORAN | 2025-04-15 | Yes | $12.71 | 6000pcs | $76260.0 | 20.13% | $15351.14 |
![]() | B09235RNXZ | Shrink-Pak | 2021-05-08 | Yes | $17.49 | 2000pcs | $34980.0 | 25.93% | $9070.32 |
![]() | B09237V929 | Shrink-Pak | 2021-05-08 | Yes | $22.46 | 2000pcs | $44920.0 | 15.93% | $7155.76 |
![]() | B0GGGLYXQK | HOMOH | 2026-03-02 | Yes | $13.45 | 1000pcs | $13450.0 | 19.39% | $2607.96 |
![]() | B0GGGWWBCQ | HOMOH | 2026-03-02 | Yes | $13.4 | 1000pcs | $13400.0 | 19.27% | $2582.18 |
![]() | B0BR5678X4 | TAILI | 2022-12-27 | Yes | $19.48 | 1000pcs | $19480.0 | 11.24% | $2189.56 |
![]() | B0792SZXZL | Spacesaver | 2018-05-13 | Yes | $26.89 | 175pcs | $4705.75 | 16.8% | $790.57 |
![]() | B0CZ77FPB9 | Adworte | 2023-05-24 | Yes | $22.12 | 100pcs | $2212.0 | 32.79% | $725.32 |
![]() | B0DDSFSCLS | Adworte | 2024-08-24 | Yes | $21.99 | 100pcs | $2199.0 | 32.65% | $717.98 |
![]() | B0F32RCWQD | UPGOGO | 2025-03-31 | Yes | $16.99 | 200pcs | $3398.0 | 10.21% | $346.94 |
![]() | B0GFDRP491 | DUORAN | 2026-01-07 | Yes | $14.17 | 100pcs | $1417.0 | 23.96% | $339.52 |
![]() | B0GFDYZZZ9 | DUORAN | 2026-01-07 | Yes | $14.08 | 100pcs | $1408.0 | 20.76% | $292.31 |
![]() | B0FD9W9K2C | TOUYINGER | 2025-08-25 | Yes | $17.54 | 125pcs | $2192.5 | 11.37% | $249.29 |
![]() | B0GQTKC63D | Besslly | 2026-05-15 | Yes | $12.98 | 100pcs | $1298.0 | 17.0% | $220.66 |
![]() | B0G8HJBFBC | SUOCO | 2025-12-21 | Yes | $23.47 | 50pcs | $1173.5 | 16.41% | $192.58 |
![]() | B0D13VZ36H | TAILI | 2024-04-08 | Yes | $23.99 | 50pcs | $1199.5 | 16.04% | $192.4 |
![]() | B0G8VKXM46 | VINTAR | 2026-03-01 | Yes | $15.12 | 50pcs | $756.0 | 22.87% | $172.9 |
![]() | B0GKD7ZMS4 | FYXHHOT | 2026-01-29 | Yes | $13.6 | 50pcs | $680.0 | 22.67% | $154.16 |
![]() | B0GKD9XXTL | FYXHHOT | 2026-01-29 | Yes | $13.25 | 50pcs | $662.5 | 22.12% | $146.55 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GGGLYXQK | HOMOH | 2026-03-02 | Yes | $13.45 | 1000pcs | $13450.0 | 19.39% | $2607.96 |
![]() | B0GGGWWBCQ | HOMOH | 2026-03-02 | Yes | $13.4 | 1000pcs | $13400.0 | 19.27% | $2582.18 |
![]() | B0GFDRP491 | DUORAN | 2026-01-07 | Yes | $14.17 | 100pcs | $1417.0 | 23.96% | $339.52 |
![]() | B0GFDYZZZ9 | DUORAN | 2026-01-07 | Yes | $14.08 | 100pcs | $1408.0 | 20.76% | $292.31 |
![]() | B0FD9W9K2C | TOUYINGER | 2025-08-25 | Yes | $17.54 | 125pcs | $2192.5 | 11.37% | $249.29 |
![]() | B0GQTKC63D | Besslly | 2026-05-15 | Yes | $12.98 | 100pcs | $1298.0 | 17.0% | $220.66 |
![]() | B0G8HJBFBC | SUOCO | 2025-12-21 | Yes | $23.47 | 50pcs | $1173.5 | 16.41% | $192.58 |
![]() | B0G8VKXM46 | VINTAR | 2026-03-01 | Yes | $15.12 | 50pcs | $756.0 | 22.87% | $172.9 |
![]() | B0GKD7ZMS4 | FYXHHOT | 2026-01-29 | Yes | $13.6 | 50pcs | $680.0 | 22.67% | $154.16 |
![]() | B0GKD9XXTL | FYXHHOT | 2026-01-29 | Yes | $13.25 | 50pcs | $662.5 | 22.12% | $146.55 |
![]() | B0GF1TXKSP | Eunhdet | 2026-03-12 | Yes | $13.87 | 50pcs | $693.5 | 20.11% | $139.47 |
![]() | B0FRMCLJ4G | Eunhdet | 2025-11-26 | Yes | $12.71 | 50pcs | $635.5 | 17.03% | $108.23 |
这个市场不适合进入,已经明显接近价格战区。 新品整体盈利率只有23.53%,但新品牌新品盈利率也只有27.27%,而且非盈利新品占72.73%;老品牌新品盈利率更低,只有18.18%,说明连成熟玩家也很难稳稳赚钱。市场里确实有少数能跑出来的案例,但多数依赖低价、差异化功能和较高投入,普通小卖家不应贸然进场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,属于明显的价格战高风险区,不论大品牌还是小品牌都不建议现在进场。 近一年新品牌的成功率只有23.53%,但失败率高达72.73%,而且最近的新增品牌里失败明显在加速,市场不是在变好,而是在变难。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 10 |
| 2026 | 0 | 0 | 1 | 3 | 6 | 0 | 0 | 28 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/11 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/3 | 0 | 0 | 0 | 2 | 2 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/5 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 8 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |