- Benchmark ASINB0FWJVCC95
- MarketplaceUS
- Category ID11601917011
- Analyzed Products
- Keywordover door shoe organizer, hanging shoe organizer, door shoe rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥16.11estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，已经明显是价格战高风险区；新品牌几乎没有自然成功空间，小商家不该进，大品牌也只有靠重投放、强差异化和旧链接改款才有机会。用户预算50万人民币能覆盖单个ASIN的前期成本，但不足以扭转这个市场的低利润和高竞争结构。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入。 用户预算50万人民币看起来足够覆盖单个ASIN的前期投入，但市场本身已经明显偏向价格战和高门槛竞争，真正适合新进入者的空间很小，尤其不适合小商家。
Early sourcing + logistics + marketing budget (USD)$1,594.71 - $36,509.18Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?86.95%New listing success rate (old brands):15.00%New listing success rate (new brands):33.33%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 可伸缩鞋架（落地/床底款）
- 门后收纳篮/挂袋（非鞋类专用）
- 可堆叠塑料鞋盒/透明鞋盒
- 简易层架/浴室置物架改作鞋架
- 鞋子收纳袋/抽绳防尘袋
- 床底收纳箱/扁平收纳盒
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向价格战和拥挤竞争。 核心信号很清楚：新品牌里能做出盈利新品的比例只有33.33%，而新品牌做出不盈利新品的比例高达66.67%；老品牌新品虽然有15.00%能盈利，但同时有85.00%不盈利，说明这个类目不是靠“多上新”就能赚钱，而是靠更强资源、更多投放和更重差异化才能挤进去。市场总样本收入也不低，样本总收入约727,839.5美元，但赚钱主要集中在少数头部款，整体已经是典型的高竞争结构。
New products with Highest revenueMost investment in new productsLeast investment in new productsSOQSYS
Recent Monthly Revenue (USD):$1,033.50(50pcs/month)B0GFDZFV6N (4.4/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsUVIAHOMI
Recent Monthly Revenue (USD):$13,425.00(500pcs/month)B0FWJVCC95 (4.8/5 (1406 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$13,290.00(500pcs/month)B0FWJLXSN1 (4.8/5 (1447 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsdodowin
Recent Monthly Revenue (USD):-(-)B0G1MKHXV5 (4.7/5 (50 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GGQH16PFBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 邮轮场景专用，功能差异很强
- |
- 透明口袋+长条竖版，视觉更清爽醒目
- |
- 磁吸+挂钩双安装，卖点明确
B0GFDZFV6N (4.4/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 全透明PVC+白框，展示感强，易吸引点击
- |
- 10层超宽大容量，外观与常见网布款差别大
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- 适合家庭大量鞋类整理，目标人群清晰
B0G4VRZRTZ (4.8/5 (1406 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：已出现明显低利润+高失败率+新品牌也在失血的组合信号，属于价格战高风险区。 新产品里只有17.39%达到盈利，整体可识别利润产品也只有30.51%；更关键的是，新上市产品中利润低于10%的占比很高，而新品牌与老品牌的新产品盈利率都很差，说明这里不是“靠一点执行就能赢”的市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BD6X8HJDFENTEC2023-03-01Yes$21.621000pcs$21620.012.81%$2769.53
B0C6PPLVDRSLEEPING LAMB2023-07-18Yes$22.83400pcs$9132.023.77%$2170.68
B09DKFVQYMREGELETO2021-08-25Yes$20.99500pcs$10495.017.3%$1815.64B0FWJLXSN1UVIAHOMI2025-11-16Yes$26.58500pcs$13290.012.0%$1594.8
B09DKHHHFRREGELETO2021-08-25Yes$12.99700pcs$9093.016.81%$1528.54B0FWJVCC95UVIAHOMI2025-11-19Yes$26.85500pcs$13425.010.87%$1459.3
B0F7F95K82Cotohim2025-05-03Yes$24.13400pcs$9652.014.94%$1442.01
B08KZZBY5LSAVERHO2020-11-20Yes$17.99500pcs$8995.014.76%$1327.67
B07MZL27QRSimple Houseware2019-01-21Yes$10.97900pcs$9873.013.1%$1293.37
B0F1N6ZZSCSLEEPING LAMB2025-04-21Yes$22.58400pcs$9032.014.02%$1266.29
B0DF9F2M77Simple Houseware2024-08-26Yes$13.97400pcs$5588.021.6%$1207.01
B0F66LYPK4REGELETO2025-05-08Yes$19.99500pcs$9995.010.72%$1071.47
B09SGBY4K3KEEPJOY2022-03-06Yes$19.99350pcs$6996.514.77%$1033.39
B0F93G13SXREGELETO2025-05-31Yes$19.99400pcs$7996.012.41%$992.31
B0F9FL1NT9Windyun2025-05-21Yes$17.96300pcs$5388.014.1%$759.71
B0DZC4P3F7SAVERHO2025-05-17Yes$13.97500pcs$6985.010.71%$748.1
B08K4N55PCSAVERHO2020-11-27Yes$17.99300pcs$5397.013.33%$719.43
B0CJM9WZCZDEYILIAN2023-09-22Yes$24.63200pcs$4926.014.21%$699.99
B0FLJK1VNXKEEPJOY2025-09-17Yes$19.27350pcs$6744.510.29%$694.01
B0F9FKBS8QWindyun2025-05-21Yes$17.7300pcs$5310.012.83%$681.28Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FWJLXSN1UVIAHOMI2025-11-16Yes$26.58500pcs$13290.012.0%$1594.8B0FWJVCC95UVIAHOMI2025-11-19Yes$26.85500pcs$13425.010.87%$1459.3B0FLJK1VNXKEEPJOY2025-09-17Yes$19.27350pcs$6744.510.29%$694.01B0GFDZFV6NSOQSYS2026-02-13Yes$20.6750pcs$1033.513.83%$142.94#New Product Success Rates
Listing这个市场不适合现在进入，已经明显进入价格战区。 新品盈利率只有17.39%，但从利润分布看，10%以下的产品占了大头，成功主要集中在少数老品牌和少数“换壳升级”的老链接上；新品牌几乎没有真正的自然成功空间，继续做只会被高投入和低利润夹击。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
UVIAHOMISOQSYSKEEPJOYNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
UVIAHOMIFENTECBofohododowinOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显接近或处于价格战/饱和状态。最近新品牌的真实成功非常少，近一年新进品牌的新产品里只有SOQSYS这1个盈利案例，而dodowin这类新品牌是0%盈利、2个新产品全失败；同时最近月份里新上线产品的盈利表现越来越差，2026年出现的多数新产品都落在0%~10%低利润区，说明竞争正在快速加剧。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 2 3 0 0 0 2 2026 0 0 4 1 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 1 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 2 0 0 0 2 2025/12 0 2 2 0 0 0 0 0 2026/1 0 0 2 0 0 0 0 2 2026/2 0 0 1 1 0 0 0 3 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 1 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesKEEPJOY 10 Tiers White Over Door Shoe Organizer Storage, Hanging Shoe Holder for Door with Large Deep Pockets, Fit 20-30 Pairs Shoe Rack for Sneakers, Boots (White)
This listing is deemed profitablePrice (USD)$19.27Released TypeNew Upgraded Version on Old ASIN (2025-09-17)Brand is an old entry in this marketSize and Weight44.5 x 25.7 x 3.5 cm, 730.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
白色款更偏向干净、百搭的家居收纳风格, 10层大深袋设计，袋深11英寸，偏向装大码鞋和短靴Key Buying Motive
加深口袋可放入尺码13鞋和部分短靴，且采用竹板支撑增强承重与防塌陷Target Customers
适合宿舍、租房、小户型家庭以及需要在门后集中收纳多双运动鞋和靴子的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,744.50350 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight5.01% / 10.29%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-13.48% / -8.20%Peak / Non PeakSales & BSR Performance
UVIAHOMI 20-30 Pairs Over the Door Shoe Organizer, Clear Pockets Hanging Shoe Storage for Closet, 10-Tier Door Shoes Rack, Handing Shoes Holder Fit All the Family's Sneakers, Boots, Heels, Beige
This listing is deemed profitablePrice (USD)$26.58Released TypeNew Upgraded Version on Old ASIN (2025-11-16)Brand is an old entry in this marketSize and Weight32.2 x 28.7 x 7.4 cm, 499.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
米色外观在同类里更偏家居融合风, 10层超宽22.5英寸设计，明显大于常规门后鞋架Key Buying Motive
20个加深超大透明口袋，兼顾可视化取鞋和高容量收纳Target Customers
适合家庭用户、鞋码偏大人群以及需要收纳靴子/高帮鞋的门后空间用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$13,290.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight5.55% / 12.00%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-15.38% / -8.94%Peak / Non PeakSales & BSR Performance
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