- Benchmark ASINB0GRH6QBMZ
- MarketplaceUS
- Category ID11601917011
- Analyzed Products
- Keywordover door shoe organizer, hanging shoe organizer, door shoe rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥12.37estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是高竞争、低利润的价格战区。 新品盈利率只有17.39%，而新品牌新品成功率只有25.00%，真正能跑出来的只有 Ordovibe 的 B0GRH6QBMZ，属于少数差异化成功样本，不是可复制的低成本机会；用户50万人民币预算能覆盖单个新品的前期启动，但这只是“进场门票”，不够支撑长期品牌战。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：不建议进入，这个市场已经接近/进入价格战区，且对新品牌并不友好。 以用户50万人民币预算看，单个ASIN的启动资金是够的，但只能覆盖前几个月的备货、物流和投放，无法覆盖长期品牌、研发和认证成本；而市场里真正能跑出来的，多数还是老品牌靠功能差异化硬撑，新品牌成功率很低。
Early sourcing + logistics + marketing budget (USD)$35,637.82 - $36,509.18Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?82.60%New listing success rate (old brands):15.79%New listing success rate (new brands):25.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 可立式简易鞋架（不需挂门，直接放地面）
- 折叠式布艺收纳架/鞋柜（搬家或宿舍更易安装）
- 床底收纳鞋盒/抽屉式收纳箱（更隐蔽、可堆叠）
- 真空压缩收纳袋+鞋盒组合（按季节收纳，成本更低）
- 门后窄型挂钩+独立鞋袋（只存少量鞋，安装更轻量）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经接近价格战和拥挤竞争，新增品牌里能跑出来的极少，小品牌更不该硬闯。 现有数据里，新品盈利率只有17.39%，但真正能持续赚钱的新品牌只有 Ordovibe 的 B0GRH6QBMZ 一条线，其他新品牌像 dodowin 的 B0G1MKHXV5 直接只有3.5%毛利、B0GGQH16PF 甚至没有销量；这说明不是“有机会”，而是“少数强推型产品在硬撑”。
证据很直接：市场总盈利率32%，但新上架里非盈利远多于盈利，2026年新产品是1个盈利、10个非盈利，2025年也是3个盈利、6个非盈利；而近几个月新增里仍在持续出现亏损/无销量产品，趋势不是上行，而是竞争加剧。 这类市场已经出现明显的“需要靠更大预算和更强推广才能活下来”的特征。Ordovibe 的成功款 B0GRH6QBMZ，售价$20.61，月销600，月营收$12,366，早期投入约$7,503.84，毛利率20%，核心打法是“48口袋+6列+整双配对收纳”，属于明显差异化；而 Established 大品牌里可借鉴的是 Simple Houseware 的 B07MZL27QR，售价$10.97，月销900，月营收$9,873，毛利率13.1%，以及 B0DF9F2M77，售价$13.97，毛利率21.6%，但它们都带着10万+评论量级，属于大品牌资源盘，不是小品牌可照抄的起跑线。相反，像 Bofoho 的 B0FWQTT53Q、UVIAHOMI 的 B0G2GNCTDW 都是“看起来更大容量，但不够独特”的失败样本；Simple Houseware 也有 B0B4JHHSJY 只有8.6%毛利、B09F6V9Z8Z 为-2.95%，说明这条赛道一旦落入同质化，利润会被迅速打穿。
结论：别进。 如果一定要学，Big Brand 只该跟 Simple Houseware 的 B07MZL27QR / B0DF9F2M77 学“成熟款+稳定销量+大体量评价”的打法；Small Business 只能参考 Ordovibe 的 B0GRH6QBMZ 这种“真实新品牌、69条评论、20%毛利、早期投入约$7.5k”的少数成功样本，但它本质上是靠差异化功能和更高预算跑出来的，不是低成本可复制路径。
New products with Highest revenueOrdovibe
Recent Monthly Revenue (USD):$12,366.00(600pcs/month)B0GRH6QBMZ (4.5/5 (69 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsSimple Houseware
Recent Monthly Revenue (USD):$9,873.00(900pcs/month)B07MZL27QR (4.7/5 (132267 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,588.00(400pcs/month)B0DF9F2M77 (4.7/5 (132280 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,388.00(400pcs/month)B07MZDNRG7 (4.7/5 (132267 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsdodowin
Recent Monthly Revenue (USD):-(-)B0G1MKHXV5 (4.7/5 (50 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GGQH16PFBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 透明PVC口袋，和常见布面鞋架外观差异大
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- 可视化强，用户一眼能看到内容，更容易点击
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- 适合浴室/宿舍/杂物收纳，使用场景更广
B0FWQTT53Q (4.4/5 (44 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 灰色大深袋设计，和透明/PVC款区分明显
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- 15个加深口袋，单袋容量更大，卖点清晰
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- 中性百搭，适合门后收纳家庭用户
B0BD6X8HJD (4.5/5 (4217 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得新品牌现在进入，已经接近价格战+饱和，整体对大品牌和小卖家都不友好。 新品里只有17.39%是盈利的，且盈利样本里大多只是10%~20%的薄利；同时，近阶段新品发布明显在变多，但失败品占比更高，说明竞争正在加剧而不是变好。
证据上，市场利润结构偏弱：全部产品里0%~10%利润的占比达到29%，再加上-10%~0%有8%、低于-10%有3%，也就是至少40%产品落在低利润或亏损区；新产品里0%~10%有30.43%，10%~20%有26.09%，真正超过20%的几乎没有。 这意味着不是健康竞争，而是典型的低毛利挤压环境。新品总体盈利率只有17.39%，按你要求这已经是高风险区，且2025到2026年新品发布中，非盈利新品持续增加，2026年新产品里10个非盈利对1个盈利，趋势在走弱而不是走强。
小卖家这边也不成立：真正能作为样板的只有Ordovibe的B0GRH6QBMZ，69条评论、20.0%利润、月销600、月营收12366美元、前期投入约7503.84美元；但它的品牌只有1个盈利、1个亏损，品牌成功率50%，样本太小，不能说明可复制。 反过来看，dodowin两款新品B0G1MKHXV5和B0GGQH16PF都没跑通，其中B0G1MKHXV5利润只有3.5%却要做2.599美元高客单，典型是靠高投入硬推，B0GGQH16PF甚至没有有效销量，说明这个市场如果没有更强品牌力、更多预算或更激进的营销手段，很难站住。大品牌参考对象应看Simple Houseware和FENTEC这类老品牌：Simple Houseware有13244.6千美元级月营收、但新产品几乎没有成功；FENTEC的B0BD6X8HJD是更像“功能差异化+老链接承接”的强样本。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BD6X8HJDFENTEC2023-03-01Yes$21.621000pcs$21620.012.81%$2769.53
B0DHNM5TSKFENTEC2025-01-14Yes$29.79500pcs$14895.018.06%$2690.04B0GRH6QBMZOrdovibe2026-04-22Yes$20.61600pcs$12366.019.99%$2471.97
B0C6PPLVDRSLEEPING LAMB2023-07-18Yes$22.83400pcs$9132.023.77%$2170.68
B0FKM9VJ9VSLEEPING LAMB2025-06-30Yes$25.99450pcs$11695.515.38%$1798.77
B0F6L75WC2SLEEPING LAMB2025-06-25Yes$25.49450pcs$11470.515.57%$1785.96
B09DKFVQYMREGELETO2021-08-25Yes$20.99450pcs$9445.517.3%$1634.08
B0FWJLXSN1UVIAHOMI2025-11-16Yes$26.58500pcs$13290.012.0%$1594.8
B09DKHHHFRREGELETO2021-08-25Yes$12.99700pcs$9093.016.81%$1528.54
B0FWJVCC95UVIAHOMI2025-11-19Yes$26.85500pcs$13425.010.87%$1459.3
B09SGBY4K3KEEPJOY2022-03-06Yes$19.99450pcs$8995.514.77%$1328.64
B08KZZBY5LSAVERHO2020-11-20Yes$17.99500pcs$8995.014.76%$1327.67B07MZL27QRSimple Houseware2019-01-21Yes$10.97900pcs$9873.013.1%$1293.37
B0F1N6ZZSCSLEEPING LAMB2025-04-21Yes$22.58400pcs$9032.014.02%$1266.29B0DF9F2M77Simple Houseware2024-08-26Yes$13.97400pcs$5588.021.6%$1207.01
B0F93G13SXREGELETO2025-05-31Yes$19.99400pcs$7996.012.41%$992.31
B0FLJK1VNXKEEPJOY2025-09-17Yes$19.27450pcs$8671.510.29%$892.3
B0BTT86DKBSLEEPING LAMB2023-03-06Yes$19.29400pcs$7716.010.13%$781.64
B0DZC4P3F7SAVERHO2025-05-17Yes$13.97500pcs$6985.010.71%$748.1
B08K4N55PCSAVERHO2020-11-27Yes$17.99300pcs$5397.013.33%$719.43Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GRH6QBMZOrdovibe2026-04-22Yes$20.61600pcs$12366.019.99%$2471.97B0FWJLXSN1UVIAHOMI2025-11-16Yes$26.58500pcs$13290.012.0%$1594.8B0FWJVCC95UVIAHOMI2025-11-19Yes$26.85500pcs$13425.010.87%$1459.3B0FLJK1VNXKEEPJOY2025-09-17Yes$19.27450pcs$8671.510.29%$892.3#New Product Success Rates
Listing这个市场不值得进入，已经接近/进入过度拥挤和价格战区：整体可盈利产品只有32.00%，而新品里真正盈利的只有17.39%，若只看新品牌发布的新产品，盈利率更低；更糟的是，新增产品里大多数都没跑通，竞争不是“有机会”，而是“多数人亏钱”。对小商家来说，没有真实、可复制的低门槛成功路径；对大品牌来说，也不是好赛道，虽然有预算优势，但仍要靠持续砸钱和强差异化才能挤进去。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
KEEPJOYUVIAHOMIOrdovibeNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FENTECBofohoUVIAHOMIdodowinOther#Success Rate by Entry Time
Listing这个市场不值得进入：新品牌成功率只有25%，整体新产品成功率仅4.35%，且最近一年几乎被失败品主导，已经进入明显的价格战/高竞争区。 你手头50万人民币虽然覆盖得起单个ASIN的前期启动，但市场里能活下来的案例主要是老品牌靠功能升级和外观改良，不是纯新手品牌的自然成功。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 2 3 0 0 0 2 2026 0 0 4 1 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 1 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 2 0 0 0 2 2025/12 0 2 2 0 0 0 0 0 2026/1 0 0 2 0 0 0 0 2 2026/2 0 0 1 0 0 0 0 3 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 1 1 0 0 0 0 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesREGELETO 2 Pack 28 Pocket Over the Door Shoe Organizer, Hanging Shoe Rack for Door Large Capacity Shoe Organizer Holder with 4 Metal Hooks (White-2Pack)
This listing is deemed profitablePrice (USD)$20.99Released TypeOld Release (2021-08-25)Brand is an old entry in this marketSize and Weight35.0 x 30.3 x 2.9 cm, 600.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色更容易匹配门后/卧室/衣柜的浅色家居风格, 28个口袋的双包组合，偏向更高总容量与家庭收纳场景Key Buying Motive
28口袋双包配置，主打更高总容量；加深网兜可容纳到男码13，兼顾可视化与透气防霉Target Customers
适合家庭多双鞋集中收纳、以及需要门后大容量整理的租房/宿舍/小户型用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,445.50450 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.31% / 17.30%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.64% / 3.35%Peak / Non PeakSales & BSR Performance
FENTEC 1 Pack Over-the-Door-Shoe-Organizers,Hanging Organizers with Large Pocket Shoe Holder Hanging Shoe Rack for Closet Shoe Organizer for Wall, Over Door Organizer with 15 Pockets Gray
This listing is deemed profitablePrice (USD)$21.62Released TypeOld Release (2023-03-01)Brand is an old entry in this marketSize and Weight44.0 x 20.5 x 5.5 cm, 649.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
灰色外观，中性百搭, 15个加深大口袋的门后挂袋结构Key Buying Motive
专利申请中；加深大口袋主打更大单袋容量，适合15-18双收纳Target Customers
适合门后/墙面空间有限、但需要收纳更大鞋码或更多鞋子的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$21,620.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.16% / 12.81%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-11.51% / -5.86%Peak / Non PeakSales & BSR Performance
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