- Benchmark ASINB0GRH6QBMZ
- MarketplaceUS
- Category ID11601917011
- Analyzed Products
- Keywordstorage basket
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥12.37estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 现有数据只看到 1 个新品牌 Ordovibe、2 个新发布，成功和失败各 1 个，样本太小但已经足够说明：这里不是稳定赚钱盘，而是靠单品差异化和持续投放硬拼的高挑选市场；目前没有任何“可轻松复制”的低门槛机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这个市场不该进。 用户预算50万CNY足够覆盖单个ASIN的前期铺货、物流和基础投放，但样本里已经出现明显的“新品牌入场就要靠差异化和投放硬拼”的特征，而且当前可见的新品牌只有Ordovibe这一家，成功与失败各1个新产品，说明不是低门槛的稳定盈利市场，而是非常挑款、非常挑打法的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 门后挂式收纳袋/杂物袋：相比专用鞋架更通用，价格通常更低，适合把鞋子、雨伞、袜子、手套等混合收纳；对空间要求也更低，安装更简单。
- 简易塑料鞋盒/鞋袋套装：单个成本可控、可逐步购买，不必一次性投入整面门挂架；适合只想保护少量常穿鞋的人。
- 可堆叠鞋盒：虽然占地略大，但稳定、可视化强，且能在衣柜、床下、角落灵活摆放；对门厚度和挂钩兼容性没有要求。
- 伸缩层架/小型落地鞋架：组装门槛低，搬家或调整位置更方便；如果门后空间受限，这类落地方案比门挂式更不挑门。
- 壁挂式挂钩+鞋袋组合：把现有墙面、柜侧或衣柜内侧利用起来，通常比购买大号门挂收纳更灵活，适合租房或门上不方便挂重物的场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，直接判定为高风险且不宜推进：目前样本里只有 1 个新品牌 Ordovibe、2 个新上架 ASIN，表面上 50% 新品可盈利，但实际只有 B0GRH6QBMZ 这一条成功，另一条 B0GRGYV7LG 直接失败；而且市场新品牌数远低于你定义的 30~100+ 过热警戒线，所以不是“品牌海啸型”过度饱和，但已经出现明显的同质化和价格压力迹象，不能按低风险市场处理。
证据很直白：成功样本 B0GRH6QBMZ 是 Ordovibe 的新品，售价 $20.61，月销 600 件，月营收 $12,366，月利润约 $2,471.97，利润率 19.99%~20.0%，首月/早期投入约 $7,503.84，其中广告约 $1,687.61；它能跑出来，靠的是48口袋+6列的大容量差异、黑色更耐脏、门后收纳场景更明确，而且是白帽推广、主动销售。失败样本 B0GRGYV7LG 同品牌同类目，属于48格网布挂门鞋袋，外观和功能都太常见，直接落入非盈利，说明这个类目里“只做基础款”很难活；同时失败/成功各 50%，并不是一个稳定可复制的胜率。对小商家来说，真正可复制的只有这个成功款的打法，而且它的成功并不便宜：你要准备至少接近 $7.5k/单品级别 的早期资金，考虑到你的预算是 500,000 CNY，资金本身够，但这并不代表能复制成功，因为还没算研发、品牌和认证成本。
Most investment in new productsLeast investment in new productsNew products with Highest revenueOrdovibe
Recent Monthly Revenue (USD):$12,366.00(600pcs/month)B0GRH6QBMZ (4.5/5 (69 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GRH6QBMZ (4.5/5 (69 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GRGYV7LGBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入，结论很明确：只有2个样本、1个赚钱1个亏钱，利润结构刚好卡在10%~20%边缘，谈不上健康，更谈不上有足够容纳新卖家的空间。 现有数据里，新品盈利率只有50%，但这不是“高机会”，而是样本极小下的偶然；更关键的是，非盈利新品同样占50%，而且市场时间线上只有Ordovibe一家新品牌在2026年连续试错，说明这不是一个已经验证出稳定机会的赛道，而是一个还没跑通、风险很高的单点市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GRH6QBMZOrdovibe2026-04-22Yes$20.61600pcs$12366.019.99%$2471.97Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GRH6QBMZOrdovibe2026-04-22Yes$20.61600pcs$12366.019.99%$2471.97#New Product Success Rates
Listing这个市场不适合进入。当前样本里只有1个新品牌Ordovibe在撑盘，且同一品牌同时出现1个成功ASIN和1个失败ASIN，说明不是“遍地机会”，而是靠单品创新和精准切入才能赢；更关键的是，成功款B0GRH6QBMZ虽然能做到20.0%利润率，但它是基于旧ASIN改良、不是纯白手起家，入场门槛明显高于表面看起来的样子。
证据很直接：市场里可识别的盈利产品占50.00%，新产品盈利率也是50.00%，但这只是2个样本的结果，样本太小，不能掩盖结构性风险；失败款B0GRGYV7LG的结论是“缺乏独特性”和“极端竞争/市场太小”，说明常规款很容易死。成功款B0GRH6QBMZ的表现更有参考价值：售价20.61美元，月销600件，月营收12,366美元，月利润2,471.97美元，早期投入约7,503.84美元，其中广告就要1,687.61美元；这不是低成本小生意模型，而是需要明确差异化、较强运营和持续投放的模型。按你给的规则，它的69条评论不属于“伪评论”警报区，但它也不能代表大量真实小商家成功，因为这里没有看到<300评论且稳定复制的多品牌成功案例。大品牌可以进，但必须带着研发、品牌和投放预算进；小商家理论上能进，但只有在做出明显功能/外观差异、并接受高试错成本时才有机会，绝不是靠普通款就能赢。
结论很明确：不建议你现在进入；这不是一个适合低预算、低差异化切入的市场。 如果一定要做，只能照着Ordovibe的成功款B0GRH6QBMZ去做“老款基础上的功能升级+外观升级+更高投放预算”，而不是复制B0GRGYV7LG这种普通款；否则大概率会掉进价格战和同质化陷阱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
OrdovibeNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Ordovibe#Success Rate by Entry Time
Listing这个市场不值得进入：当前不是机会，而是明显的高竞争筛选场。 过去一段时间里只有 1 个新品牌 Ordovibe 在样本里出现，而且它的 2 个新发布里只做出 1 个盈利、1 个亏损，直接反映出新品牌成功率只有 50%，并不是可复制的广泛机会；更关键的是，非盈利款 B0GRGYV7LG 的失败原因是“缺乏独特性 + 小市场/极端竞争”，说明普通做法已经打不动市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 1 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 1 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesOrdovibeB0GRH6QBMZ (4.5/5 (69 Reviews))Ordovibe 48 Pockets Over the Door Shoe Organizer, Large Mesh Hanging Shoe Rack, 6-Column Heavy Duty Shoe Storage for Sneakers and Heels, Behind Door Holder for Entryway Bedroom Dorm College, Black
This listing is deemed profitablePrice (USD)$20.61Released TypeNew Release (2026-04-22)Brand is a new entry in this marketSize and Weight36.5 x 26.0 x 3.0 cm, 472.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色网布款，相比常见浅色/白色款更耐脏，视觉更偏家居收纳风格, 48个大口袋、6列布局，每排可放3双鞋，口袋数明显高于常见5列/40口袋方案Key Buying Motive
48口袋大容量+6列排布，强调成双收纳，减少鞋子分离；适合女性鞋码与小空间门后收纳Target Customers
面向宿舍、公寓、小户型以及主要收纳女鞋的用户，尤其适合希望把鞋对儿整齐配对、快速取放的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$12,366.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.16% / 19.99%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.92% / 8.75%Peak / Non PeakSales & BSR Performance