
这个市场不适合进入,原因不是预算不够,而是新品牌和新上架产品几乎没有跑通:新品牌新品盈利率0%,新发布产品盈利率0%,最近一轮新增也没有任何可复制的成功样本。市场已经被老品牌占住,且利润主要集中在老品牌的存量产品上,新人进去更像是在接价格战和失败率。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合进入:新品牌新品成功率为0%,新发布产品几乎全军覆没,已经属于高风险甚至偏价格战/红海环境。 你有50万人民币预算,表面上足够覆盖单个ASIN前期投入,但在这个市场里,钱不是核心问题,核心问题是新进入者几乎没有成功样本,而且新品牌一进来就失败,说明不是“小预算能赢”,而是“进来也很难赚”。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,结论是直接放弃。 目前看已经进入价格战高风险区:整体可识别利润产品只有27.78%,而新品盈利率是0%,新品牌新品盈利率也是0%;同时样本里新品牌只有Defabee和Firburove,都是刚入场就亏损,说明新卖家在这里没有稳定生存空间。
这个市场不适合进入,结论是直接放弃。 关键原因很明确:新品牌盈利率是0%,新上架产品里没有任何一个达到可接受的盈利表现;同时,市场里真正赚钱的基本都是老品牌在吃存量,且大多数产品利润率集中在10%~20%,已经进入明显的低利润竞争区。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0B4D6SLGF | TERENCE | 2022-06-17 | Yes | $27.57 | 500pcs | $13785.0 | 22.52% | $3104.39 |
![]() | B0DHKZWRPH | TERENCE | 2024-10-14 | Yes | $26.48 | 400pcs | $10592.0 | 21.33% | $2259.28 |
![]() | B08JYMBVP1 | AUPHY | 2020-09-24 | Yes | $22.83 | 400pcs | $9132.0 | 20.21% | $1845.58 |
![]() | B01N1W31QO | Ueteto | 2016-12-26 | Yes | $22.99 | 300pcs | $6897.0 | 19.74% | $1361.47 |
![]() | B08HPYPLX5 | Ueteto | 2020-09-09 | Yes | $22.45 | 300pcs | $6735.0 | 19.8% | $1333.53 |
![]() | B0F8BLVJP1 | Ueteto | 2025-05-12 | Yes | $21.97 | 300pcs | $6591.0 | 19.03% | $1254.27 |
![]() | B08R34WS4Y | HOSEYIN | 2020-12-22 | Yes | $22.16 | 300pcs | $6648.0 | 17.94% | $1192.66 |
![]() | B095RW6RZG | HOSEYIN | 2020-12-23 | Yes | $21.99 | 300pcs | $6597.0 | 17.6% | $1161.08 |
![]() | B095RZCDXD | HOSEYIN | 2021-06-13 | Yes | $21.99 | 300pcs | $6597.0 | 17.58% | $1159.76 |
![]() | B08HPQPT8B | Ueteto | 2020-09-09 | Yes | $22.44 | 300pcs | $6732.0 | 16.87% | $1135.69 |
![]() | B09BPXYNFF | Btuty | 2021-08-03 | Yes | $27.4 | 50pcs | $1370.0 | 35.41% | $485.12 |
![]() | B0DT9ZS8CN | Sondery | 2025-01-17 | Yes | $30.74 | 50pcs | $1537.0 | 19.41% | $298.34 |
![]() | B0DHGFS1BJ | Sondery | 2024-09-19 | Yes | $29.74 | 50pcs | $1487.0 | 18.6% | $276.59 |
![]() | B08JY5F715 | AUPHY | 2020-09-24 | Yes | $22.42 | 50pcs | $1121.0 | 19.59% | $219.61 |
![]() | B099FF9NGR | AODSK | 2021-07-14 | Yes | $19.79 | 50pcs | $989.5 | 14.54% | $143.88 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FPWT1FX5 | Defabee | 2025-09-05 | No | $16.67 | 400pcs | $6668.0 | 7.23% | $482.1 |
![]() | B0G2XF76PV | AUPHY | 2025-11-19 | No | $30.55 | -pcs | $- | 20.54% | $- |
![]() | B0GQK66R3Y | Firburove | 2026-02-28 | No | $25.99 | -pcs | $- | 13.41% | $- |
![]() | B0GQTYQRJB | AUPHY | 2026-03-02 | No | $- | -pcs | $- | -% | $- |
结论很明确:这个市场不值得进入,已经明显偏向价格战和高竞争,属于高风险市场。 新品整体盈利率是0%,新品牌和老品牌的新发布都没有跑出可复制的盈利样本;真正撑起市场的是一批老品牌的老款产品,而不是新进入者。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经是明显的价格战/高饱和市场:最近新增的新品牌没有带来任何盈利样本,反而是新品牌和老品牌的新上架产品全部没跑通;在当前数据里,真正的新品牌成功率是0%,而失败率是100%。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |