
这个市场不值得进入:新品牌与老品牌的新上架产品成功率都是0%,最近10个新发布里没有一个跑通,利润结构也没有出现可复制的正向窗口,已经是明显的价格战高风险市场。用户预算50万人民币看起来够做单个ASIN的前期投入,但在这里更像是“先亏后抢量”的筹码,不是安全入场券。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入,用户预算500000 CNY表面上够做单个ASIN的前期投入,但市场已经明显走向低成功率和价格战,不适合现在下场。 新品牌新品盈利率是0%,市场整体盈利产品占比也是0%,而且新品牌新品非盈利率达到100%,说明不是“少数失败”,而是进入后大概率先亏。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很直接:已明显过度拥挤,且是价格战高风险区。 新品牌进入后几乎没有成功样本,已出现新品牌 100% 新品不盈利、市场整体新品盈利率 0%,而可见的“高利润”也只是账面利润,真正能稳定卖动的很少。
这个市场不值得进入:新品牌成功率为0%,新上架产品里没有任何一个达到可接受的盈利表现,且当前新品牌正在持续涌入,说明竞争正在变得更挤。 以现在的数据看,不管大品牌还是小商家,都没有清晰的正向入场窗口;小商家若硬进,基本只能靠激进投放和强运营去抢量,风险很高。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B08CKKHSBM | PAIYULE | 2020-07-31 | No | $8.99 | 50pcs | $449.5 | 1.35% | $6.07 |
![]() | B08PFBZ994 | Facmogu | 2020-12-02 | No | $10.28 | 50pcs | $514.0 | 13.02% | $66.93 |
![]() | B0BVFPR6RL | Facmogu | 2023-02-10 | No | $12.63 | 50pcs | $631.5 | 19.17% | $121.06 |
![]() | B0GL17BG74 | Jyker | 2026-06-10 | No | $31.58 | 50pcs | $1579.0 | 27.9% | $440.55 |
![]() | B0DHXD1VMY | JIPIS | 2024-09-25 | No | $26.15 | -pcs | $- | 27.71% | $- |
![]() | B0D78NHX95 | Musiin | 2024-06-17 | No | $9.99 | -pcs | $- | 10.9% | $- |
![]() | B0FMY3HRJ5 | Heiluxe | 2025-08-19 | No | $15.31 | -pcs | $- | 23.42% | $- |
![]() | B0BXS1X9CL | Musiin | 2023-03-08 | No | $9.93 | -pcs | $- | 9.5% | $- |
![]() | B0D78MGZPD | Musiin | 2024-06-17 | No | $9.99 | -pcs | $- | 10.15% | $- |
![]() | B0GH76GQ6F | MECCANIXITY | 2026-01-16 | No | $17.72 | -pcs | $- | 18.44% | $- |
![]() | B0F535YG5M | Heiluxe | 2025-04-16 | No | $12.43 | -pcs | $- | 15.79% | $- |
![]() | B0D78KC7X8 | Musiin | 2024-06-17 | No | $9.99 | -pcs | $- | 10.9% | $- |
![]() | B0F1BM7C47 | SaSpoloi | 2025-03-12 | No | $12.02 | -pcs | $- | 17.54% | $- |
![]() | B0D78LT1PX | Musiin | 2024-06-17 | No | $9.99 | -pcs | $- | 10.9% | $- |
![]() | B0GH7DFLSN | MECCANIXITY | 2026-02-17 | No | $14.39 | -pcs | $- | 12.93% | $- |
![]() | B0GH77VQFZ | MECCANIXITY | 2026-02-17 | No | $18.5 | -pcs | $- | 19.52% | $- |
![]() | B0GH6XQHWX | MECCANIXITY | 2026-01-16 | No | $18.87 | -pcs | $- | 20.42% | $- |
![]() | B0GH7KHZ9C | MECCANIXITY | 2026-02-17 | No | $18.07 | -pcs | $- | 18.93% | $- |
![]() | B0DJMDV1MN | Cozeyat | 2024-10-07 | No | $15.98 | -pcs | $- | 24.07% | $- |
![]() | B0DHX8TP88 | JIPIS | 2024-09-25 | No | $24.16 | -pcs | $- | 26.29% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GL17BG74 | Jyker | 2026-06-10 | No | $31.58 | 50pcs | $1579.0 | 27.9% | $440.55 |
![]() | B0FMY3HRJ5 | Heiluxe | 2025-08-19 | No | $15.31 | -pcs | $- | 23.42% | $- |
![]() | B0GH76GQ6F | MECCANIXITY | 2026-01-16 | No | $17.72 | -pcs | $- | 18.44% | $- |
![]() | B0GH7DFLSN | MECCANIXITY | 2026-02-17 | No | $14.39 | -pcs | $- | 12.93% | $- |
![]() | B0GH77VQFZ | MECCANIXITY | 2026-02-17 | No | $18.5 | -pcs | $- | 19.52% | $- |
![]() | B0GH6XQHWX | MECCANIXITY | 2026-01-16 | No | $18.87 | -pcs | $- | 20.42% | $- |
![]() | B0GH7KHZ9C | MECCANIXITY | 2026-02-17 | No | $18.07 | -pcs | $- | 18.93% | $- |
![]() | B0FMXJ628Y | Heiluxe | 2025-08-19 | No | $15.31 | -pcs | $- | 23.33% | $- |
![]() | B0GVCKZM1S | MECCANIXITY | 2026-03-09 | No | $- | -pcs | $- | -% | $- |
![]() | B0GLG2T93G | CREATCABIN | 2026-02-04 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入,结论很明确:新品牌和老品牌的新上架产品几乎全军覆没,且已经出现明显的价格战/高竞争态势。 在已识别的新上架样本里,整体可盈利比例是0%,新品牌新上架产品的成功率也是0%,老品牌新上架产品同样是0%;这不是可验证的机会市场,而是一个高风险、低回报的竞争场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是明显的高风险价格战市场。 近端数据里,新品牌只有3个,但新发布只有10个,且新发布盈利率是0%;最近新增的10个新发布里,全部都没跑通,说明不是“还有机会”,而是新进入者几乎全面失败。
证据很直接:利润结构和时间趋势都在恶化。 新品利润区间里,10.36%~27.90%看起来不低,但真正落到新发布样本上,100%都被归为未盈利;最近月份里,2026年1月、2月、3月、6月连续出现失败新品,2026年2月单月就有4个失败新品,2026年1月2个,3月1个,6月1个,说明竞争不是缓和而是在持续加剧。品牌层面也很残酷:MECCANIXITY 6个产品全部亏损,成功率0%;Jyker 的 B0GL17BG74 虽然有50单/月、收入1579美元、毛利率27.9%,但仍是未盈利且只有12条评论,离稳定成功还差得远;老品牌 Heiluxe 的2个新发布也全部失败,没有给出“老品牌更容易赢”的好信号。对小商家来说,真正的可复制成功案例几乎没有;对大品牌来说,虽然能扛更高投入,但这类市场并不适合硬闯,因为要达到27%上下利润通常已经要吃掉大量广告和履约成本。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |