
结论很明确:这个市场不值得进入,已经是明显的高竞争、低容错市场。 新品牌进入后成功率是0%,最近的新上新里4个样本全部不盈利;而且现有盈利也主要来自老品牌Histacy的成熟旧款,不是新商家可复制的轻松机会。对你50万人民币预算来说,单个ASIN启动做得到,但这点预算只能覆盖前期采购、运费和投放,远不够支撑长期品牌战,更不足以对抗这种低成功率环境。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入。 目前样本里新品几乎全军覆没,2026年已出现3个新品牌新品全部不盈利,市场不是机会盘而是低成功率的价格竞争盘;以你50万人民币预算来看,能做单个ASIN启动,但不够支撑长期品牌战,更不适合在这种环境里硬冲。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个适合进入的市场:新品牌与新上架产品的成功率为0%,且4个新上架里没有一个跑通;对小商家来说,当前更像是低容错的红海,不建议推进。 但如果你是老品牌/大品牌,仍有机会靠组合套装和品牌势能切入;小商家即使有500000 CNY预算,也更应该先停下,因为现在赢面太低。
这个市场不值得进入:新品牌成功率为0%,新上新产品100%都未盈利,已经是明显的价格战/过热市场。 你现在看到的不是“还有机会”的市场,而是新品牌几乎全军覆没、只能靠老品牌或强营销硬撑的市场;对大品牌和小商家都不是好入口。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DJJJXTH8 | Histacy | 2025-05-28 | Yes | $22.99 | 100pcs | $2299.0 | 31.77% | $730.4 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GWD5P3W6 | AUPHY | 2026-04-07 | No | $18.35 | -pcs | $- | 29.17% | $- |
![]() | B0GLN3G469 | YTSC FF | 2026-02-05 | No | $19.56 | -pcs | $- | 22.34% | $- |
![]() | B0GWDBTG71 | AUPHY | 2026-04-07 | No | $18.25 | -pcs | $- | 29.05% | $- |
![]() | B0G3WVXNBM | Histacy | 2025-11-25 | No | $- | -pcs | $- | -% | $- |
这不是适合进入的市场,结论很直接:对新品牌和小商家都不友好,整体已经接近价格战/高竞争区。 目前可见的新进入样本里,新品牌新上产品成功率是0%,全部是失败;全市场可识别样本里也只有16.67%盈利,说明大多数新品都很难跑出来。更关键的是,成功几乎都来自老品牌的旧款延伸,说明门槛高、成熟玩家占优,新人要复制成功需要更重的投放和更强的产品差异化。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近/进入失控的价格战状态。 近两轮新品牌入场全部失败:新品牌新发布盈利率是0%,新品牌新发布非盈利率是100%,而且最近一年看到的新入场只有失败,没有任何新品牌成功案例,说明不是“还有机会”,而是“几乎没人能跑通”。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |