
这个市场不值得进入,结论很明确:已经是明显的价格战市场,新品牌几乎没有跑通。 目前能识别到的新品成功率是0%,而且最近两个月的新发布也全部没成功;利润区间主要落在-15.13%到13.99%,说明大多数产品要么不赚钱,要么只是在低利润边缘挣扎。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不建议进入,这个市场对新卖家不友好。 你的预算50万人民币,表面上足以覆盖单个ASIN前期上架与启动,但数据更关键:市场整体只有10%的可判定产品盈利,新上架产品盈利率是0%,而最近两年进入的新产品几乎都落在“其他/未形成稳定盈利”区间,说明不是简单“钱不够”,而是价格战和高门槛同时存在。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品牌几乎没有跑通,且整体已经接近价格战/饱和区。 现有数据里,市场可识别的盈利率只有10%,而新上架产品盈利率是0%;同时新品牌样本里,HAOBAOBEI 和 Stylrtop 都是新进场但没有形成稳定盈利,说明新品牌进入后的成功率非常低。
这个市场不值得进入:利润率太低、几乎没有新品牌成功样本,而且新品牌已经出现亏损和零成功率,说明这是一个偏饱和的价格战市场。 以目前数据看,不管是大品牌还是小商家,都不应把它当成可轻松切入的赛道;如果硬进,只能靠更高预算、更强品牌力或更激进的营销去打。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B09DKPYXWH | Lilithye | 2021-08-26 | Yes | $12.96 | 1000pcs | $12960.0 | 12.6% | $1632.96 |
![]() | B0BWHHBJ64 | CASIRENA | 2023-06-23 | Yes | $14.76 | 50pcs | $738.0 | 24.73% | $182.51 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FNWH4FQQ | HAOBAOBEI | 2025-08-27 | No | $14.58 | 50pcs | $729.0 | 25.28% | $184.3 |
![]() | B0G4QZJM4R | LANGYASHAN | 2025-12-02 | No | $8.46 | -pcs | $- | -57.99% | $- |
![]() | B0H1BP1ZW8 | Stylrtop | 2026-05-11 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入,结论很明确:新品几乎全军覆没,已经进入明显的价格战/高竞争区。 现有样本里可识别盈利产品占比只有10%,而新品盈利率是0%;新品牌新品盈利率也是0%,说明不是“偶尔失败”,而是新进入者系统性难以做成。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,结论非常明确:已经进入高风险/接近饱和的价格战区。 近一年新品牌新发布的盈利率是0%,最近出现的3个新发布里没有任何一个成功;同时,市场里可识别利润的产品只有10%能赚钱,说明大多数参与者都在低利润甚至亏损边缘。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |