- Benchmark ASINB0G5723DD4
- MarketplaceUS
- Category ID3760911
- Analyzed Products
- Keywordkids bath sponge, bath loofah, cartoon bath sponge
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥7.78estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是低利润、强价格战的超拥挤市场。 新品牌有14个，但真正跑出可盈利新品的只有Dewlavelle，25个新品牌新品里只有2个盈利，成功率只有8%，远低于你给的15%可接受线；而整个市场49个新品里只有4.08%盈利、95.92%不赚钱，最近一年的新发布还在继续增加，说明竞争不是变好，而是在加速挤压利润。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，用户预算足够做单个ASIN的前期启动，但市场本身已经进入低利润、强竞争状态，失败率极高。 你的50万元人民币远高于新产品推荐预算的最低线（约50,384美元，约36万人民币），也高于中位数预算（约259,898美元，约185万人民币）按汇率折算后的前期门槛，但这不代表能赚钱；真正的问题是市场利润率已经被压到极低，整体可盈利产品只占4.79%，新上架产品可盈利比例也只有4.08%，这已经是非常差的进入信号。
Early sourcing + logistics + marketing budget (USD)$503.84 - $3,514.10Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?48.97%New listing success rate (old brands):0.00%New listing success rate (new brands):8.00%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 儿童沐浴海绵手套/浴擦手套：通常比卡通搓澡球更便宜、好握持，也更容易冲洗和晾干，适合想降低清洁难度的家长。
- 一次性儿童沐浴海绵片/海绵皂垫：单次或短期使用更省事，不需要频繁清洗维护，适合旅行、托育或临时替代场景。
- 儿童柔软洗澡毛巾/起泡洗澡布：用毛巾式或布状材质替代球状沐浴球，价格往往更低，且用途更广，不局限于“玩具化”外观。
- 硅胶起泡洗澡刷/硅胶洗浴刷头：虽然外观不如卡通款可爱，但更耐用、易清洁、不易藏污，长期使用成本可能更低。
- 成人小号柔软浴花/迷你起泡球：如果主要诉求是起泡和轻柔清洁，普通小号款通常更容易买到、价格更低，且无需为儿童图案溢价。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很直接：这个市场不适合进入，属于明显的低利润、强价格战市场。新品牌大量涌入，但能真正赚钱的极少，老品牌也在靠规模硬撑，说明这里不是“有机会的蓝海”，而是“谁都难赚”的红海。
New products with Highest revenueZeefpod
Recent Monthly Revenue (USD):$6,993.00(700pcs/month)B0GTXQ6R9S (3.9/5 (43 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsAmazerBath
Recent Monthly Revenue (USD):-(-)B0CZLGJ15MBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,964.00(200pcs/month)B0828XKNHW (4.7/5 (44916 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$1,974.00(200pcs/month)B0CFX27JQV (4.7/5 (44919 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsMost investment in new productsLeast investment in new productsGrevosea
Recent Monthly Revenue (USD):-(-)B0GXTLMJVW (4.3/5 (45 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GGBHKZG4Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 青蛙+草莓造型，和常见圆形浴球差异大
- |
- 儿童感强，颜色鲜明，更容易吸引家长和孩子点击
B0G5723DD4 (4.6/5 (58 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 杯子蛋糕外观很少见，识别度高
- |
- 四种马卡龙配色，礼物感强，适合家庭和送礼场景
B0DJSXG4VS (3.4/5 (63 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，属于明显的价格战/过度拥挤市场。 新产品里只有4.08%达到可盈利标准，44.90%直接亏损到-10%以下，连带看全市场，低于10%利润的产品占比也很高；同时2025到2026年新产品发布持续增加，但盈利产品几乎只剩少数，说明竞争在加速而不是变好。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F9PBQB2PJieLiLeHome2025-05-23Yes$9.99800pcs$7992.018.53%$1480.92
B0873YCXQNBoao2020-04-14Yes$15.99300pcs$4797.016.1%$772.32
B09B9JWSHBTatuo2021-08-05Yes$13.99300pcs$4197.011.92%$500.29
B0G572QLHTDewlavelle2026-01-29Yes$12.97200pcs$2594.013.07%$339.04B0G5723DD4Dewlavelle2026-01-29Yes$12.97200pcs$2594.012.94%$335.67
B09Y2DHBWSYisella2022-04-15Yes$16.99100pcs$1699.014.31%$243.13
B0BJTHN6W2Yisella2022-10-20Yes$14.99100pcs$1499.014.29%$214.21B0DJSXG4VSReallnaive2024-10-10Yes$15.14100pcs$1514.014.14%$214.08
B0BJNQ8FMNYisella2022-10-19Yes$14.99100pcs$1499.011.52%$172.69Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G572QLHTDewlavelle2026-01-29Yes$12.97200pcs$2594.013.07%$339.04B0G5723DD4Dewlavelle2026-01-29Yes$12.97200pcs$2594.012.94%$335.67#New Product Success Rates
Listing这个市场不适合进入，已经接近/进入价格战型饱和区。 新品整体可盈利率只有4.08%，所有可识别产品的盈利率也只有4.79%，而新品利润区间里超过95.92%是亏损或不达标；这不是“挑选好产品就能赢”的市场，而是大多数新品一上来就被成本和竞争压住。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
DewlavelleNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Fu StoreOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经是明显的价格战/超饱和市场。 近一年新品牌几乎只有 1 个真正跑出结果（Dewlavelle），但新品牌新上架里盈利率只有 8%，而非盈利率高达 92%；整体可判定为高风险，既不适合大品牌，也不适合小商家。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 3 0 1 0 0 0 0 15 2026 3 1 0 2 0 0 0 24 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 0 0 0 0 0 0 1 2025/9 1 0 0 0 0 0 0 5 2025/10 1 0 0 0 0 0 0 1 2025/11 0 0 1 0 0 0 0 3 2025/12 0 0 0 0 0 0 0 5 2026/1 1 0 0 2 0 0 0 8 2026/2 0 0 0 0 0 0 0 1 2026/3 1 1 0 0 0 0 0 5 2026/4 1 0 0 0 0 0 0 5 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBoao 8 Pcs Animal Kids Loofah Bath Sponge, Cartoon Body Scrubber
This listing is deemed profitablePrice (USD)$15.99Released TypeOld Release (2020-04-14)Brand is an old entry in this marketSize and Weight27.4 x 22.0 x 3.5 cm, 290.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
采用多款亮色搭配，整体更偏儿童友好、视觉更活泼。, 8个动物造型混合装，包含鸭子、兔子、熊猫等卡通外观，区别于普通圆形或单一动物款。Key Buying Motive
多件装+儿童动物造型，兼顾日常替换和送礼场景，且更容易吸引孩子主动洗澡。Target Customers
更偏向需要把洗澡变成游戏体验的学龄儿童家庭，以及儿童生日礼物/洗澡礼盒场景。Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,797.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.02% / 16.10%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.29% / 5.37%Peak / Non PeakSales & BSR Performance
Tatuo 4 Pcs Animal Bath Loofahs Kids Body Loofah Cartoon Shower Cute Bath Sponge Pouf Body Scrubbers Mesh Sponge for Children Shower Baby Washing Exfoliating, 4 Style (Vivid Style)
This listing is deemed profitablePrice (USD)$13.99Released TypeOld Release (2021-08-05)Brand is an old entry in this marketSize and Weight24.3 x 23.4 x 3.3 cm, 240.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designEarly Investment
Investment
Monthly Revenue (Recent) (USD)$4,197.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.54% / 11.92%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.37% / 1.00%Peak / Non PeakSales & BSR Performance
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