- Benchmark ASINB0F2T5F9G4
- MarketplaceUS
- Category ID490879011
- Analyzed Products
- Keywordstorage organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥17.34estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：已经是价格战+过度拥挤的市场。 近 20 个新品里只有 1 个能明确盈利，成功率 5.00%，而新品牌 Colarr 12 个新品全部亏损，成功率 0%；同时市场里能稳定跑出来的只有老品牌 LIDTOP 的少数单品，这不是给新玩家留机会的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 用户预算50万人民币看起来够覆盖单个ASIN的前期启动，但市场本身已经是高风险价格战环境：整体可盈利产品只有2.63%，新品可盈利率只有5.00%，远低于你要求的10%高风险线，而且新品牌新品盈利率为0%，说明新进入者几乎没有成功空间。
Early sourcing + logistics + marketing budget (USD)$9,947.63 - $9,947.63Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?40.00%New listing success rate (old brands):12.50%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 临时改用可调节层架/桌面文件架：比专用 locker organizer 更便宜、购买更容易，也能在桌面、衣柜或储物柜里做分层收纳；如果不确定尺寸，比定制锁柜架更低风险。
- 使用可裁剪的塑料隔板/抽屉分隔条：价格通常更低、安装更简单，不需要金属框架和螺丝，适合把书本、文具、洗漱品快速分区。
- 采用可叠放收纳盒/周转盒：通用性更强，放在柜子、床下、书架都能用；比专门的 locker shelf 更容易复用到其他场景。
- 用悬挂式网篮/门挂收纳袋替代：无需占用固定层板空间，开箱即用，尤其适合轻量物品和零碎小件，进入门槛更低。
- 选择一次性或低成本的纸板/塑料文件收纳架：对学生和办公室用户更便宜，短期使用足够，不必为金属可调结构付费。
- 直接使用现有书本堆叠 + 标签管理：几乎零成本，虽然不如专用产品整齐，但对预算敏感、只需临时整理的人是更现实的替代方案。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个值得进入的市场：新品牌几乎全部失败，市场已进入高风险价格战状态。能跑出来的只有老品牌 LIDTOP 的少数单品，且它靠的是老品牌资源、功能差异和持续投放，不适合小商家照搬。
Most investment in new productsLeast investment in new productsNew products with Highest revenueColarr
Recent Monthly Revenue (USD):-(-)B0GTV1PG9N (4.6/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GTV5HQSR (4.6/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GTTW9JR7 (4.6/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsLIDTOP
Recent Monthly Revenue (USD):$6,884.00(200pcs/month)B0FQ5J6YKN (4.7/5 (202 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 蓝色外观更醒目，货架图更抓眼
- |
- 可调宽高，功能差异更明显
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- 适合学校/健身房场景，年轻化更容易点击
B0FQ5J6YKN (4.7/5 (202 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色外观更通用，和蓝色款区分明显
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- 可调宽高，适配范围大
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- 双层金属结构，和基础单层款差异更大
B0F2T362D2 (4.7/5 (203 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：已经进入价格战/过度竞争区，且新品牌几乎没有真正跑出来的空间。 现有数据里，整体可识别利润产品只有2.63%，新上架产品只有5.00%盈利；而新产品利润带里，低于10%的占比至少35%，加上大量“其他”未稳定项，说明大多数新品要么亏钱、要么刚起量但利润很薄，属于高风险市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FQ5J6YKNLIDTOP2025-09-16Yes$34.42200pcs$6884.011.68%$804.06Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FQ5J6YKNLIDTOP2025-09-16Yes$34.42200pcs$6884.011.68%$804.06#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经是高竞争、低容错的价格战市场。 新品牌几乎没有真正的成功案例，近似新品成功率只有5.00%，而新产品整体盈利率只有2.63%；同时，非盈利新品占94.44%，这不是可复制的增长市场，而是多数人亏钱的市场。
证据很直接： 新品牌 Colarr 12个新品全部亏损，0%盈利，说明新品牌切入基本失败；老品牌 LIDTOP 只有1个新产品盈利，其他6个产品亏损，老品牌也只能靠既有品牌势能勉强守住少数单品。更关键的是，盈利产品主要集中在 LIDTOP 的 B0FQ5J6YKN，售价34.42美元，月销200，月营收约6884美元，利润率11.68%；但同品牌后续新品 B0GX1BQ3FT 和 B0GTV1PG9N 的利润率只有4.28%和-7.74%，说明一旦复制同类思路，利润很快被压薄。样本里最差的产品 B0F62MQFJJ 直接亏到-17.5%，B0F4X3ZPHP、B0F4WZSVVM 也都在-14.77%到-12.73%，这是典型的同质化内卷。用户预算500000 CNY 看起来足够覆盖单个ASIN前期成本，但市场本身不友好；按报告，单个新产品启动预算约9947.63美元（约7万CNY）只是前几个月的基础投入，还没算长期品牌、研发、认证，真正想跑出来通常要更高投入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LIDTOPNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ColarrDemonwerLIDTOP#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显过热且进入门槛正在变硬。 近一年里新品牌只看到 1 个可确认的盈利案例、12 个明确亏损案例，新品牌新上架成功率是 0%，而整体新上架可盈利比例也只有 5%；同时最近月份的新增几乎都在亏损，说明竞争正在转向价格战。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 1 0 0 0 2 2026 0 0 1 0 0 0 0 15 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 1 1 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 3 2026/3 0 0 0 0 0 0 0 9 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 1 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesLIDTOP Locker Shelf Blue, Adjustable Width and Height, Metal Locker Organizer Shelf School, Stackable Locker Storage Organization, Ideal Locker Fits Standard Size School, Office, and Gym Lockers
This listing is deemed profitablePrice (USD)$34.42Released TypeNew Release (2025-09-16)Brand is an old entry in this marketSize and Weight27.5 x 25.2 x 10.4 cm, 2159.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
蓝色外观在同类锁柜收纳架中更醒目，适合学校/运动场景的年轻化审美, 可调宽度与高度的金属双层框架，区别于多数固定尺寸、单一层高的公共款锁柜架Key Buying Motive
可调宽度和高度，能适配更多不同尺寸的标准储物柜；80磅承重，且可堆叠使用，提升纵向收纳效率Target Customers
面向需要在学校、健身房、办公室等标准储物柜里做精细分层收纳的用户，尤其是希望按物品高度灵活调整空间的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,884.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.51% / 11.68%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-24.11% / -18.94%Peak / Non PeakSales & BSR Performance