
这个市场不值得进入,已经进入明显内卷区,且对小品牌尤其不友好。 新品牌只有4个,但真正跑出来的成功高度集中在 SUOCO 和 Farest,最近一批新品失败明显增多;虽然表面上新产品盈利率还有48.15%~50.00%,但这已经是被少数强势新品牌拉高后的结果,不是普遍机会。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,预算虽然够单个ASIN起步,但市场已经明显拥挤,而且新品牌想靠低预算切入,成功率偏低。 你的50万预算可以覆盖入场门槛,但它只够前期铺货、物流和基础推广,不够长期研发和品牌战;在这个赛道里,真正能跑出来的往往不是普通小卖家,而是有明显差异化能力、甚至带品牌资源的大玩家。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场可以进入,但只适合做“有明显差异化的新品”,不适合盲目铺货;当前不是超饱和到必须放弃的状态,但已经接近价格战风险区。 数据里新品牌新品盈利率为50%,老品牌新品盈利率为0%,说明机会主要还在新品牌的创新款,而不是靠老牌同质化切入。
这个市场不值得进入:新品利润看起来不差,但真正赚钱的机会被少数品牌和旧品牌强势占住,新品牌一旦走偏就很快掉进低销量、低利润甚至无销量的坑里。对小品牌来说,不是“能不能做”的问题,而是必须靠强差异化和重投入,否则基本没有胜算;对大品牌来说,虽然有机会,但也要准备打品牌战和功能战,而不是低成本硬冲。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FG285SBT | SUOCO | 2025-09-05 | Yes | $32.46 | 8000pcs | $259680.0 | 23.1% | $59986.08 |
![]() | B0C9SKK4LG | TAILI | 2023-06-30 | Yes | $39.09 | 800pcs | $31272.0 | 25.89% | $8096.33 |
![]() | B0FG2CGSR1 | SUOCO | 2025-09-05 | Yes | $30.46 | 1000pcs | $30460.0 | 23.08% | $7030.17 |
![]() | B0FG29W2GC | SUOCO | 2025-09-05 | Yes | $28.33 | 1000pcs | $28330.0 | 23.87% | $6762.38 |
![]() | B0FG2CCD2N | SUOCO | 2025-09-05 | Yes | $26.53 | 1000pcs | $26530.0 | 24.09% | $6391.08 |
![]() | B0FG2B545G | SUOCO | 2025-09-05 | Yes | $28.51 | 800pcs | $22808.0 | 24.96% | $5692.88 |
![]() | B0G2X42YCZ | SUOCO | 2025-11-19 | Yes | $48.1 | 400pcs | $19240.0 | 28.71% | $5523.81 |
![]() | B0CKSCK3MG | TAILI | 2023-10-10 | Yes | $33.52 | 1000pcs | $33520.0 | 15.82% | $5302.87 |
![]() | B0G2X72FJD | SUOCO | 2025-11-19 | Yes | $42.24 | 400pcs | $16896.0 | 27.36% | $4622.75 |
![]() | B097DFDQ4S | TAILI | 2021-09-03 | Yes | $33.22 | 800pcs | $26576.0 | 16.29% | $4329.24 |
![]() | B0719Q82HM | TAILI | 2017-05-23 | Yes | $28.19 | 800pcs | $22552.0 | 19.16% | $4320.97 |
![]() | B0FG27Q55G | SUOCO | 2025-09-05 | Yes | $26.23 | 600pcs | $15738.0 | 24.56% | $3865.26 |
![]() | B0CYWX4Q2F | TAILI | 2024-03-23 | Yes | $31.33 | 800pcs | $25064.0 | 12.33% | $3090.4 |
![]() | B0G2WSHMXX | foxmoon | 2025-12-26 | Yes | $34.76 | 400pcs | $13904.0 | 10.52% | $1462.71 |
![]() | B0C4N5V2VB | VELMADE | 2023-05-09 | Yes | $32.87 | 300pcs | $9861.0 | 14.55% | $1434.78 |
![]() | B0FG2B2G4G | SUOCO | 2025-09-05 | Yes | $28.11 | 200pcs | $5622.0 | 25.3% | $1422.37 |
![]() | B0CKSDDQZX | TAILI | 2023-10-10 | Yes | $34.5 | 200pcs | $6900.0 | 17.64% | $1217.16 |
![]() | B0CB8BFX47 | VELMADE | 2023-07-06 | Yes | $33.38 | 175pcs | $5841.5 | 19.44% | $1135.59 |
![]() | B097P8Y62G | VELMADE | 2021-06-22 | Yes | $33.11 | 175pcs | $5794.25 | 12.92% | $748.62 |
![]() | B0FQ5CHVYF | Farest | 2025-09-08 | Yes | $42.6 | 50pcs | $2130.0 | 20.62% | $439.21 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FG285SBT | SUOCO | 2025-09-05 | Yes | $32.46 | 8000pcs | $259680.0 | 23.1% | $59986.08 |
![]() | B0FG2CGSR1 | SUOCO | 2025-09-05 | Yes | $30.46 | 1000pcs | $30460.0 | 23.08% | $7030.17 |
![]() | B0FG29W2GC | SUOCO | 2025-09-05 | Yes | $28.33 | 1000pcs | $28330.0 | 23.87% | $6762.38 |
![]() | B0FG2CCD2N | SUOCO | 2025-09-05 | Yes | $26.53 | 1000pcs | $26530.0 | 24.09% | $6391.08 |
![]() | B0FG2B545G | SUOCO | 2025-09-05 | Yes | $28.51 | 800pcs | $22808.0 | 24.96% | $5692.88 |
![]() | B0G2X42YCZ | SUOCO | 2025-11-19 | Yes | $48.1 | 400pcs | $19240.0 | 28.71% | $5523.81 |
![]() | B0G2X72FJD | SUOCO | 2025-11-19 | Yes | $42.24 | 400pcs | $16896.0 | 27.36% | $4622.75 |
![]() | B0FG27Q55G | SUOCO | 2025-09-05 | Yes | $26.23 | 600pcs | $15738.0 | 24.56% | $3865.26 |
![]() | B0G2WSHMXX | foxmoon | 2025-12-26 | Yes | $34.76 | 400pcs | $13904.0 | 10.52% | $1462.71 |
![]() | B0FG2B2G4G | SUOCO | 2025-09-05 | Yes | $28.11 | 200pcs | $5622.0 | 25.3% | $1422.37 |
![]() | B0FQ5CHVYF | Farest | 2025-09-08 | Yes | $42.6 | 50pcs | $2130.0 | 20.62% | $439.21 |
![]() | B0FQ5GRMM3 | Farest | 2025-09-08 | Yes | $27.99 | 50pcs | $1399.5 | 11.83% | $165.57 |
![]() | B0FQ5D46YK | Farest | 2025-09-08 | Yes | $26.99 | 50pcs | $1349.5 | 10.86% | $146.56 |
这个市场不适合进入:不是高机会,而是明显的价格战市场。 新品牌里“真正成功”的只有 SUOCO、Farest、foxmoon 这类少数案例,但它们大多靠旧款改造+功能升级+更强投放撑起来;同时新品牌新品成功率只有 48.15%,失败率 46.15%,老品牌新上新品成功率更是 0%,说明老玩家基本没在这块用新品跑通,市场竞争强、容错低。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经接近/进入过度拥挤状态。 近一年新品牌成功率只有48.15%,但最近新增品牌几乎都在同一套“无线泵+旅行收纳袋”打法里内卷,真正跑出来的是SUOCO,而xantrovix 3个新品全部失败,说明后来者已经明显更难赚钱。
证据很直接:新品牌只有4个(SUOCO、xantrovix、Farest、foxmoon),但成功集中度极高,SUOCO拿走了69.23%的新品牌盈利新品,Farest 23.08%,其余品牌几乎没有真正可复制的成功。 2025年新品牌新品里有13个盈利、3个不盈利;但到2026年,新品牌新品已经变成10个不盈利、仅1个暂无法判断,最近一批新品明显转差。更关键的是,最近失败产品里 B0GXK2CY7C、B0GXBCBBQY、B0GXBDGTQZ、B0H2XVR8VB、B0H2XTK1FN、B0GXK3PHD2、B0GXK6KN19 全部来自同一竞争带,价格从27.40到55.99美元不等,仍然没打出来,说明不是低价就能赢,而是这条赛道已经被成熟打法挤满了;同时市场整体可识别盈利产品比例虽有63.41%,但新上架后真正赚钱的只剩48.15%,对新进入者不友好。用户预算500000 CNY虽然看起来够做一款ASIN,但这个赛道的成功明显不只是采购和投放钱,SUOCO这类胜出者靠的是功能组合、旅行场景化和品牌推动,Farest也是靠挂式差异化,而不是普通堆量。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 3 | 10 | 0 | 0 | 3 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 11 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 2 | 8 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |