- Benchmark ASINB0GTLWPJD2
- MarketplaceUS
- Category ID3760911
- Analyzed Products
- Keywordmini flat iron, travel hair straightener
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥14.07estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经明显走向拥挤和价格战。 新品牌只有4个，但不是“品牌洪水型”饱和，真正致命的是近一年新品里盈利率只有15%~20%，而且75% 的新产品没赚钱；同时从月份趋势看，2026 年新进入明显增多，但大多数新货都落在“不盈利”区，市场是在变差，不是在变好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 以当前样本看，老品牌和新品牌都在打同一条窄规格、便携、短发造型路线，利润率看起来漂亮，但新品牌实际成活率太低，已经形成了高风险、偏价格战的竞争环境；你500000 CNY 的预算可以覆盖少数单品的前期启动，但不足以支撑这种市场里真正有效的品牌化、研发和长期投放。
Early sourcing + logistics + marketing budget (USD)$1,717.50 - $1,717.50Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?60.00%New listing success rate (old brands):26.67%New listing success rate (new brands):10.00%Which new brands have these successful new listings?Which old brands have these successful new listings?...Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 一次性/预热即用的充电宝式迷你直发梳：通常比迷你平板夹更便宜，学习成本更低，适合只做刘海和发尾补直的用户；但效果通常不如真正直发夹。
- 不插电的加热梳/热梳类产品：更接近日常快速梳顺，价格往往低于旅行直发器，使用时也比夹板更不容易误伤；适合轻度毛躁和轻整发。
- 主打刘海/碎发整理的迷你卷发直发二合一小工具：很多用户真正需求只是定型边角，这类产品比完整旅行直发器更轻、更小、更便携。
- 可调温的梳子型顺发器（热风/热梳一体小设备）：对“出门前快速压顺”比夹板更省手法，且常见价格带更亲民；适合不追求骨感直发效果的人。
- 洗护型替代方案：免洗顺发喷雾、抗毛躁乳、顺滑精华油搭配普通梳子使用，成本最低、携带最方便，能解决旅行场景下的大部分毛躁问题。
- 小型蒸汽护发棒/便携定型棒：如果用户只是想临时压翘、整理发尾，可用更少热损伤完成近似效果，且不少机型与旅行场景兼容。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：新品能赚钱，但竞争已经明显偏拥挤，且大量新品牌在 2026 年集中涌入，说明正在走向高压竞争。 以当前数据看，更像是“少数强产品能赚钱、普通新入局者很难复制”的市场；对小商家尤其不友好，除非你能做出明显差异化和足够预算，否则不建议进场。
New products with Highest revenueGosect
Recent Monthly Revenue (USD):$3,013.00(100pcs/month)B0GD165BM2 (3.9/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsTerviiix
Recent Monthly Revenue (USD):$23,733.00(900pcs/month)B08CD9GBQG (4.4/5 (12896 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$18,664.00(800pcs/month)B0C98VXXF9 (4.3/5 (3466 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$18,656.00(800pcs/month)B0BYZPSLZK (4.3/5 (3466 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsDesalo
Recent Monthly Revenue (USD):$1,308.00(50pcs/month)B0GF9SGSZ4 (4.5/5 (53 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsmeearoa
Recent Monthly Revenue (USD):-(-)B0H7MMSM4S (4.7/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H6FML4CRBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 无线便携，适合旅行/车内随时补造型
- |
- 粉色外观更有礼品感，吸引女性用户
- |
- 直发+卷发二合一，功能差异明显
B0GD165BM2 (3.9/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 笔形超窄板，和常规直板夹差异最大
- |
- 专做刘海、发际线、短发精细造型
- |
- 黑紫配色辨识度高，容易吸引点击
B0BZ7XF7NL (4.4/5 (1417 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不适合现在进入。 新品利润结构偏低、成功率很差，而且新品牌几乎没有真正的成功样本；要赚钱，更多像是老品牌和强品牌在用品牌力、差异化和更重投入在硬吃市场。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CXPRMNWFQUICO2024-03-11Yes$19.375000pcs$96850.017.93%$17365.21B07G7L2GDVREVLON2018-08-06Yes$22.663000pcs$67980.024.33%$16539.54B0CF9PMXFDDORISILK2023-08-17Yes$28.471000pcs$28470.029.72%$8461.29B0D4QQMMGNMELYDO2024-06-28Yes$16.452000pcs$32900.025.12%$8264.48B08CD9GBQGTerviiix2020-07-05Yes$26.37900pcs$23733.033.59%$7971.92B0C98VXXF9Terviiix2023-07-05Yes$23.33800pcs$18664.031.98%$5968.75B0BYZPSLZKTerviiix2023-03-20Yes$23.32800pcs$18656.031.95%$5960.6B0BZ7XF7NLORYNNE2023-03-22Yes$23.51800pcs$18808.030.28%$5695.07B0BZL33PVGTerviiix2023-04-14Yes$28.87600pcs$17322.032.75%$5672.96B0GKFB3MRHAIMSEE2025-07-24Yes$20.211000pcs$20210.027.26%$5509.25B0GTLWPJD2Terviiix2026-03-23Yes$23.45600pcs$14070.032.07%$4512.25
B09P3DMLZ2Terviiix2022-11-17Yes$27.53500pcs$13765.032.5%$4473.63B09CYFK6VPTerviiix2021-08-18Yes$22.92600pcs$13752.031.6%$4345.64B0FRFRF17XSAOSA2025-09-17Yes$21.5600pcs$12900.027.34%$3526.86
B0D8B8SPRZSAOSA2024-06-28Yes$19.99600pcs$11994.026.64%$3195.21
B0DJ6YQHWLmvxitanny2024-09-29Yes$19.42600pcs$11652.024.71%$2879.21
B0DJ72P91Lmvxitanny2024-09-29Yes$19.07600pcs$11442.024.24%$2773.55
B0DJ6YH8SXmvxitanny2024-09-29Yes$18.87600pcs$11322.024.09%$2727.47
B0D7X5DK5VRed by Kiss2024-06-25Yes$27.48300pcs$8244.028.68%$2364.38
B0D77PJJXTORYNNE2024-06-16Yes$23.95300pcs$7185.030.67%$2203.64Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GTLWPJD2Terviiix2026-03-23Yes$23.45600pcs$14070.032.07%$4512.25B0FRFRF17XSAOSA2025-09-17Yes$21.5600pcs$12900.027.34%$3526.86B0GD165BM2Gosect2025-12-29Yes$30.13100pcs$3013.036.49%$1099.45
B0FPCJM2C3DSHOW2025-09-01Yes$17.72300pcs$5316.018.0%$956.88B0FLJG3DWXQUICO2025-09-28Yes$19.48200pcs$3896.021.2%$825.96#New Product Success Rates
Listing这个市场不适合进入：新品牌数量只有4个，不算“品牌洪水”，但新上架产品盈利率只有20%，而且75%的新产品都没赚钱，整体已经很明显地进入了高竞争区。 对大品牌来说可以做，但要有足够预算和强品牌力；对小商家来说，只有在能做出明显差异化、且预算能覆盖前期投放时才有机会，单纯复制很难赢。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GosectQUICOSAOSADSHOWTerviiixNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ORYNNEmeearoaANNLARYDSHOWOther#Success Rate by Entry Time
Listing这个市场不值得进入，属于明显拥挤且正在恶化的价格竞争区。 近一年新品进入数量突然抬头，但盈利几乎只剩少数老品牌在做，新品牌成功率只有14.29%，而新品牌新品不盈利率高达85.71%，这说明新入场者大多在亏钱，且不是靠真正的新品创新获胜。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 2 1 0 1 2026 0 0 0 0 0 1 0 19 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 1 2 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 1 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 1 0 4 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesORYNNE Small Flat Irons for Short Hair, 5s Ultra Fast Heat Up Pencil Flat Iron, Negative Ions Mini Flat Iron for Edges, 3/10'' Travel Mini Hair Straightener with Digital Temp Control, Easy to Use
This listing is deemed profitablePrice (USD)$23.51Released TypeOld Release (2023-03-22)Brand is an old entry in this marketSize and Weight29.0 x 7.6 x 5.2 cm, 272.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色机身搭配紫粉点缀，辨识度较高, 3/10英寸超窄细板+笔形机身，更偏向刘海、发际线、边缘发片的精细造型Key Buying Motive
5秒极速升温、10档温控、负离子+摩洛哥坚果油涂层，兼顾效率与顺滑度Target Customers
短发、pixie cut、刘海、baby hair、男士胡须等需要精细造型的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$18,808.00800 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight28.25% / 30.28%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight22.60% / 24.63%Peak / Non PeakSales & BSR Performance
Quico Hair Straightener, 110-240V Flat Iron Hair Straighteners for Women
This listing is deemed profitablePrice (USD)$19.48Released TypeNew Upgraded Version on Old ASIN (2025-09-28)Brand is an old entry in this marketSize and Weight31.2 x 14.7 x 4.6 cm, 449.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
迷你扁平熨板与圆润机身结合，偏向便携旅行款外观Key Buying Motive
双电压110-240V，适合国际旅行；附防烫手套和夹子，且具备15秒快热、温度记忆、60分钟自动断电Target Customers
需要旅行携带、出差/跨国使用、希望一机兼顾直发和卷发的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,896.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.86% / 21.20%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.60% / 9.95%Peak / Non PeakSales & BSR Performance
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