- Benchmark ASINB0GTLWPJD2
- MarketplaceUS
- Category ID11058261
- Analyzed Products
- Keywordhair scalp massager
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥14.07estimated
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合现在进入。 数据只看到 1 个老品牌 Terviiix，且所有可识别的新释放盈利都来自它的老链接新款，不是新品牌自然切入；这说明市场门槛高、机会被老品牌占住，小商家不应进场，连大品牌也只有在能做出明显功能/外观升级时才有机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得现在进入。 现有数据只看到一个旧品牌 Terviiix 在新发布里能做出盈利，但这是旧品牌带资源、品牌力和老链接加成的结果，不是小商家可复制的稳定机会；对小商家来说，市场门槛高、竞争靠近品牌战而不是普通选品战。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):100.00%Which old brands have these successful new listings?Alternatives- 电池/USB迷你卷发梳或热梳：比平板夹更容易上手，价格通常更低，适合想快速整理刘海、发梢和短发造型但不追求极致拉直的人。
- 免加热刘海整理夹/发根定型夹：用来压顺毛躁、做刘海定型，几乎零学习成本，且不会有热损伤风险，适合只需局部整理的用户。
- 湿发免吹造型喷雾/顺滑喷雾：通过减少毛躁和提升服帖度来替代“夹直”需求，通常更便宜，使用也比电热工具更简单。
- 发蜡棒/边缘定型膏：针对发际线、碎发和鬓角的局部控制非常方便，成本低、携带方便，适合不想购买加热工具的用户。
- 一次性或低价热卷发棒/卷发夹：如果用户的真实需求是“做造型”而不是“拉直”，这类产品在入门价位上更常见，也更容易实现多种效果。
- 小型直发梳（非专业级）：比迷你直板夹更快梳理长发或轻度毛躁，操作直观，适合追求省时和简单使用的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合现在进入：数据只覆盖到一个老品牌 Terviiix，样本里没有任何新品牌，竞争并不是“多品牌混战”，但已经呈现出老品牌主导的高门槛结构。 可复制的盈利案例只有 Terviiix 的 B0GTLWPJD2：售价 23.45 美元，月销 600，月营收 14,070 美元，利润率 32.1%，早期投入约 20,418 美元；但同品牌另一款 B0GZT3W7NZ 直接不赚钱，说明这个品类不是“做一个相似款就能赢”，而是必须靠差异化功能与外观切入。
Old brand with the most profitable new productsTerviiix
Recent Monthly Revenue (USD):$14,070.00(600pcs/month)B0GTLWPJD2 (4.3/5 (3466 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GTLWPJD2 (4.3/5 (3466 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GZT3W7NZBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不适合新卖家进入。 目前能看到的有效利润样本几乎都被 Terviiix 吃掉了，且它的新款是靠旧品牌基础、明确差异化和不低的启动投入跑出来的；这不是一个适合“低预算复制”的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GTLWPJD2Terviiix2026-03-23Yes$23.45600pcs$14070.032.07%$4512.25Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GTLWPJD2Terviiix2026-03-23Yes$23.45600pcs$14070.032.07%$4512.25#New Product Success Rates
Listing这个市场不适合进入：样本里只有1个可识别盈利的新上架产品，整体盈利率50%，但它几乎完全被老品牌 Terviiix 的单一成功款 B0GTLWPJD2 撑起来；更关键的是，新上架里真正能跑通的只有“老ASIN上新款”，说明新人不是靠纯新品赢，而是靠老牌位和老链接吃红利。对小品牌来说，能看到的不是机会，而是高门槛：你得拿出至少约20,418美元的早期投入去跑到 32.1% 利润率和每月约14,070美元营收，而且这还是建立在 3,466 条评论、明显品牌势能和成熟链接基础上。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
TerviiixNo data available#Success Rate by Entry Time
Listing这个市场不适合进入，结论非常明确：目前看不到真正的新品牌机会，反而是老品牌主导的高门槛市场。 现有数据里，只有 1 个可识别品牌 Terviiix，且它是老品牌；最近的“成功新产品”也不是纯新品牌新品，而是老品牌在旧链接上新发的产品，说明新进入者并没有被证明能顺利切入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 1 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 1 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTerviiix Mini Flat Iron, Dual Voltage Travel Hair Straightener, Cyan
This listing is deemed profitablePrice (USD)$23.45Released TypeNew Upgraded Version on Old ASIN (2026-03-23)Brand is an old entry in this marketSize and Weight23.5 x 7.4 x 5.5 cm, 222.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
青绿色机身在同类迷你直发梳中更醒目，便于做出旅行/礼品化识别, 1/2英寸超窄夹板与7.9英寸迷你机身，明确强化短发、刘海、发根与便携旅行场景Key Buying Motive
三档温控、双电压、自动断电、360°旋转线以及护发涂层组合，兼顾便携与可控造型Target Customers
更适合短发、刘海、发根补造型、男士发型/胡须修整以及频繁出差旅行用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$14,070.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight30.26% / 32.07%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight25.64% / 27.44%Peak / Non PeakSales & BSR Performance