- Benchmark ASINB0F8J2X446
- MarketplaceUS
- Category ID3778371
- Analyzed Products
- Keywordtoothpaste tablets, chewable toothpaste
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.99estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入明显价格战区，而且新品牌成功率太低。 目前新上架产品18个里只有3个盈利，成功率16.67%；新品牌新发布盈利率只有28.57%，未盈利率高达71.43%，最近一批新品牌里几乎全军覆没，走势不是改善而是继续变差。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场现在不值得进入。 用户预算50万人民币表面上能覆盖单个ASIN的前期入场，但市场已经进入明显的价格竞争区，且新品牌表现很差；对小商家来说更是高风险，不建议推进。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?61.11%New listing success rate (old brands):9.09%New listing success rate (new brands):28.57%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 传统管装牙膏（尤其是小包装/旅行装）
- 牙膏膏状点胶条/单次用牙膏胶囊（更接近替代但通常更便宜、更容易买到）
- 儿童/成人漱口水浓缩片或漱口片（把“口气清新+便携”需求部分替代掉）
- 干刷牙套装/指套牙刷配普通牙膏（在旅行、露营、应急场景下更易获取）
- 一次性口腔清洁用品包（酒店/航旅/露营套装中的迷你牙膏+牙刷）
- 固体牙膏砖/牙膏棒（不一定是咀嚼片，但同属无液体、便携口腔护理替代品）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经是价格战+明显拥挤的赛道，新品牌成功率太低。 目前可见的新品里，只有约16.67%能盈利，而新品牌新品盈利率只有28.57%，反过来新品牌新品亏损/失败率达到71.43%；同时2025年新品10个里有10个非盈利，2026年又是5个非盈利、1个盈利，走势是在变差，不是在变好。
New products with Highest revenueDR.BRIAN ROETTGER
Recent Monthly Revenue (USD):$9,990.00(1000pcs/month)B0F8J2X446 (4.5/5 (117 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsEcoFam
Recent Monthly Revenue (USD):$4,497.00(300pcs/month)B0BN2Z9BSM (4.3/5 (110 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,497.00(300pcs/month)B0BN2Q6F9H (4.4/5 (305 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,497.00(300pcs/month)B0BN3CT5KL (4.2/5 (240 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsLeast profitable new productsECOAND
Recent Monthly Revenue (USD):-(-)B0H331QVFW (4.2/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H3347VX4Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 金属银罐旅行感强，图片更有高级感，容易吸引点击。
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- 30片小规格便携装，与常见补充袋明显不同。
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- 功能组合更特别：羟基磷灰石、磷硅钙、烟酰胺、益生菌、无氟。
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- 更适合敏感牙、出差旅行、露营等细分人群。
B0GRZSVHW7 (4/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 肉桂主题包装在同类薄荷牙膏片中更少见，视觉差异明显。
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- 西柚色/浅暖色调更醒目，适合提升图片点击率。
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- 主打无氟+nHAp，兼顾温和护理和便携需求。
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- 补充装袋装设计清晰，适合环保和旅行用户。
B0FRD4MJC6 (4.4/5 (30 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入，已经接近/进入过度拥挤区。 现有新品牌进入只有5个，但新上架产品有18个，且新品牌新产品盈利率只有16.67%，新品牌自身的新上架成功率也只有28.57%，说明不是“有机会的蓝海”，而是少数样板成功、绝大多数失败的格局。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08H5MR8QWSuperBee Wax Wraps2020-09-11Yes$15.99800pcs$12792.026.54%$3395.0B0F8J2X446DR.BRIAN ROETTGER2025-08-01Yes$9.991000pcs$9990.013.39%$1337.67
B0DNQ3GN5CCanary Clean Products2024-11-29Yes$14.85300pcs$4455.023.56%$1049.6B0BN2Q6F9HEcoFam2022-11-22Yes$14.99300pcs$4497.021.14%$950.67
B0CDJL847SEcoFam2022-11-22Yes$14.99300pcs$4497.021.13%$950.22B0BN3CT5KLEcoFam2022-11-22Yes$14.99300pcs$4497.021.1%$948.87
B0DGL2FFGFflasture2024-09-27Yes$9.99800pcs$7992.011.82%$944.66
B0CV4MYPGBCanary Clean Products2024-02-06Yes$14.95300pcs$4485.021.04%$943.65
B0CV4KFTGFCanary Clean Products2024-02-06Yes$14.95300pcs$4485.020.63%$925.26B0BN2Z9BSMEcoFam2022-11-22Yes$14.99300pcs$4497.020.49%$921.44
B0CDYSJDHDEcoFam2022-11-22Yes$14.92300pcs$4476.020.55%$919.82
B0CV4NKQM5Canary Clean Products2024-02-06Yes$14.95300pcs$4485.020.38%$914.05
B0DDXW51MVplomala2024-08-22Yes$9.83800pcs$7864.011.16%$877.63
B0FDCHL5NLUnpaste2025-06-16Yes$12.99200pcs$2598.026.72%$694.19
B09Z4PS771EcoFam2022-05-11Yes$14.99200pcs$2998.019.26%$577.42
B0FDCH86JDUnpaste2025-06-16Yes$12.99200pcs$2598.021.56%$560.13
B0DPCHGJWHGeneric2024-11-30Yes$9.99400pcs$3996.011.76%$469.93
B0CV4NTNF5Canary Clean Products2024-02-06Yes$14.95100pcs$1495.021.26%$317.84B0DB29XK1XGeneric2024-07-24Yes$9.99225pcs$2247.7511.82%$265.69
B09RJM2B15WELdental2022-01-30Yes$9.99200pcs$1998.011.95%$238.77Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0F8J2X446DR.BRIAN ROETTGER2025-08-01Yes$9.991000pcs$9990.013.39%$1337.67B0GRZSVHW7FIZZOVA2026-03-19Yes$12.68100pcs$1268.018.1%$229.51
B0FNRTN668WELdental2025-08-25Yes$9.9950pcs$499.511.33%$56.6#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有16.67%，而新品失败率高达83.33%；老品牌新品成功率仅9.09%，已经落入明显的价格竞争区，基本不适合无差异化入场。 从趋势看，新品牌里真正能靠新上架打赢的只有 FIZZOVA 和 DR.BRIAN ROETTGER 两个案例，但 FIZZOVA 只有 2 个产品、1 成1败，样本太小；DR.BRIAN ROETTGER 的 B0F8J2X446 虽然卖得好，但它需要的早期投入约1743.03美元，且近月销量已到1000件、月营收9990美元，说明它不是低预算试错型机会，而是靠明确功能差异和持续投放撑起来的结果。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
WELdentalFIZZOVADR.BRIAN ROETTGERNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
TidaloveWELdentalCHOMPECOANDOther#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：已进入价格战区，且新品牌成功率太低。 近一年新发布只有18个，但真正达到“有销量且利润达标”的只有3个，成功率16.67%；更关键的是，新品牌里5个里只有2个盈利，失败率71.43%，说明不是普通小卖家容易做成的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 2 0 0 0 9 2026 0 0 0 1 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 2 0 0 0 2 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 1 0 0 0 0 5 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 1 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
TidaloveB0DDVGF4J3 (4.1/5 (469 Reviews))Tidalove Fluoride Toothpaste Tablets with nHAp, Cool Mint, 1-Month Refill
This listing is deemed profitablePrice (USD)$12.99Released TypeOld Release (2024-08-21)Brand is an old entry in this marketSize and Weight15.6 x 9.8 x 1.8 cm, 50.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
冷色薄荷主题，整体以清爽蓝绿色传达洁净感, 纸质补充装+可重复使用罐的补充系统，包装路径更像持续复购型设计Key Buying Motive
同时提供含氟+纳米羟基磷灰石双重护齿方案，兼顾防龋与再矿化Target Customers
更适合重视防龋、又想用低废弃固体牙膏替代方案的日常用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$649.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight24.64% / 26.47%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight22.76% / 24.59%Peak / Non PeakSales & BSR Performance
DR.BRIAN ROETTGERB0F8J2X446 (4.5/5 (117 Reviews))Dr.Brian Toothpaste Tablets - Nano Hydroxyapatite Toothpaste, Fluoride & Plastic Free, Eco & Travel Friendly Chewable Tablet, Remineralizing & Natural Whitening Mouthwash Tablets, 62 Tabs
This listing is deemed profitablePrice (USD)$9.99Released TypeNew Release (2025-08-01)Brand is a new entry in this marketSize and Weight9.1 x 4.3 x 4.0 cm, 31.00gProfitable Factors
Distinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
银色金属罐+白色片剂，整体呈极简、清洁感强的配色, 62片装片剂形态，便携旅行型固体牙膏；包装更像独立品牌的圆罐方案Key Buying Motive
5%纳米羟基磷灰石+无氟配方，主打再矿化、敏感护理和天然美白Target Customers
偏好无氟、环保、旅行便携、且希望替代传统牙膏管的轻敏感人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,990.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.72% / 13.39%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.21% / 11.88%Peak / Non PeakSales & BSR Performance
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