- Benchmark ASINB0GMPH93ZF
- MarketplaceUS
- Category ID13861652011
- Analyzed Products
- Keywordpersonal care products
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥9.39estimated
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
不建议进入，这个市场目前不值得做。 结论很明确：样本里只有 1 个新品牌 RelaxaX、1 个新上架产品 B0GMPH93ZF 赚钱，成功率表面上是 100%，但样本太小，不能说明这是可复制机会；同时没有看到 30+ 新品牌涌入的扩张信号，但也没有形成足够多的成功案例，说明它更像是单点冒头，不是成熟机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这个市场当前不值得进入，用户预算虽然足够启动一个ASIN，但市场并没有给出足够好的盈利信号，而且样本里看不到明显的低门槛机会。 以已披露的核心样本看，唯一可验证的成功款是 RelaxaX 的 B0GMPH93ZF，售价 $15.65，月销 100 件，月营收 $156,500，毛利率 29.17%；但它更像是靠差异化功能、外观礼品化和较低售价跑出来的单点成功，不是一个可复制的低成本模板。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Alternatives- 面部按摩板/刮痧板的平替：滚轮按摩器，通常更便宜、上手更简单，适合想要日常放松和消肿的人群。
- 冷敷冰滚轮或可重复使用冰敷工具：成本更低，使用门槛更低，适合晨间浮肿、热感舒缓和短时提神。
- 硅胶面部/身体按摩器：比陶瓷刮痧更轻便耐摔，外出携带方便，价格通常也更亲民。
- 按摩油/精华+手部按摩：几乎零额外器具成本，用户可直接用现有护肤品完成基础按摩，属于最容易替代的低成本方案。
- 一次性热敷贴/蒸汽眼罩/热敷袋：适合肩颈放松、经期或疲劳舒缓，购买渠道广、使用简单，能替代部分“放松和舒压”诉求。
- 便携按摩枪的低价入门款：虽然不是同类外观产品，但对肩颈和身体肌肉酸痛的替代性强，且很多消费者更愿意为明确的肌肉放松效果买单。
- 瑜伽球、筋膜球或泡沫轴：针对身体紧张和筋膜放松，单次投入不高，适合替代“全身理疗/放松”需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场可以进入，但只适合复制型、低成本、低风险打法；不是超饱和，也没有进入失败率失控的信号。当前可见样本里只有 1 个新品牌、1 个新上架产品，且该产品利润率 29.2%、月销 100、月收入 1,565 美元，说明并不是价格战地狱。更重要的是，样本里没有出现 30~100+ 新品牌涌入的过热迹象，因此没有看到“不要进”的硬性红灯。
证据很直接：RelaxaX 是新品牌，ASIN B0GMPH93ZF，售价 15.65 美元，利润率 29.17%，首月级别早期投入约 2,295 美元，其中广告约 516 美元，当前 58 条评价、4.7 分、月销 100，属于少量评价下仍能跑通的真实成功案例，更像小品牌可模仿的路径；它的打法是白帽新品、同模型切入、轻小件、低运费（头程约 0.26 美元，FBA 3.15 美元），这类结构适合小业务照抄“产品形态+定价+投放节奏”，而不是拼品牌溢价。相对地，市场里没有看到旧品牌密集压制或大量高评竞品，也没有看到必须靠 200~300+ 评价/年那种“掠夺式营销”才能活下去的证据，所以当前不是那种需要走偏门的市场。
给你的结论很明确：大品牌可以进，但不是靠重投放硬砸；小品牌也能进，但必须把单 ASIN 总投入压在 500,000 CNY 预算内，并优先复制 RelaxaX 这种 15~20 美元、29% 左右利润、轻小件、白帽新品的结构。该市场应重点跟的案例就是 RelaxaX / B0GMPH93ZF；要避免的反面是低于 10% 利润、靠高评价堆出来的“假成功”产品。
Least investment in new productsNew products with Highest revenueMost investment in new productsRelaxaX
Recent Monthly Revenue (USD):$1,565.00(100pcs/month)B0GMPH93ZF (4.7/5 (58 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GMPH93ZF (4.7/5 (58 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing不建议进入这个市场。 目前能识别到的只有1个新品牌 RelaxaX、1个新ASIN B0GMPH93ZF，虽然它跑通了，但这只是单点成功，不是可复制的市场机会；更重要的是，市场没有出现你要求的那种“多品牌验证”，所以现在下场风险偏高。
数据上，这个样本表现不错，但样本太少，不能代表类目。 B0GMPH93ZF 的利润率是29.2%，月销100件，月营收1565美元，月利润456.52美元，早期投入约2295.21美元，其中广告516.19美元；产品评分4.7、评论58。它之所以赚钱，靠的是功能差异、外观差异和低价：白色陶瓷、粉色礼盒、皮质收纳袋，8种刮痧功能、多曲线一体设计，明显不是普通同质化产品。当前利润分布里，可见样本100%都在20%~30%区间，说明不是低于10%的价格战烂市场；但新品牌新上架产品盈利率也是100%，失败率0%，总量却只有1个，不能据此判断新品牌普遍容易成功。时间趋势也没有看到持续扩张的多品牌涌入，2022-2025都是空，只有2026年出现1个新上架产品，这更像是一个刚冒头的单品，而不是已经验证成熟的赛道。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GMPH93ZFRelaxaX2026-04-09Yes$15.65100pcs$1565.029.17%$456.52Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GMPH93ZFRelaxaX2026-04-09Yes$15.65100pcs$1565.029.17%$456.52#New Product Success Rates
Listing这个市场不建议进入，整体已经接近价格战/高门槛赛道，不适合把它当成低风险机会。 现有数据里，真正可验证的盈利样本几乎只有 1 个：RelaxaX 的 B0GMPH93ZF，利润率 29.17%，但这更像是靠“低价 + 功能差异 + 外观差异”打出来的单点成功，不代表市场对普通新品牌友好。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
RelaxaXNo data available#Success Rate by Entry Time
Listing这个市场目前不适合进入，原因不是“还有机会”，而是样本里几乎只看到 1 个新品牌 RelaxaX 的成功案例，完全没有形成可复制的竞争生态；更关键的是，当前数据不足以证明它是宽松市场，反而更像是被少数结果支撑的孤例。 从节奏看，近一年只有 1 个新品牌新上架且盈利，最近几个月也只出现这一个成功产品 B0GMPH93ZF，说明市场不是在扩张型机会，而是单点冒头，不能当成稳定赛道。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 1 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 1 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesRelaxaX Ceramic Guasha Tool for Face Body Gua Sha Tools Facial Massage Lift
This listing is deemed profitablePrice (USD)$15.65Released TypeNew Release (2026-04-09)Brand is a new entry in this marketSize and Weight18.2 x 9.1 x 1.9 cm, 104.00gProfitable Factors
Distinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
白色陶瓷本体搭配粉色礼盒与皮质收纳袋，礼品感更强, 陶瓷刮痧板采用多曲线、多角度的一体式造型，区别于常见玉石/树脂扁平款Key Buying Motive
8种刮痧功能与曲面角度组合，兼顾面部和全身按摩Target Customers
面部护理与全身放松兼顾、偏好礼盒化养护工具的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,565.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight27.61% / 29.17%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight24.37% / 25.93%Peak / Non PeakSales & BSR Performance