
结论很直接:这个市场不适合进入,已经是明显的价格战环境,而且新品牌几乎没有成功空间。 现有数据里,新品牌新上架产品成功率只有5%,95%都不赚钱;整体可识别盈利率也只有8%,最近一批新品几乎全是亏损或低利润,说明不是短期波动,而是持续加剧的内卷。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入,用户500000元预算足够做单个ASIN的前期启动,但不够改变市场里“95%新品不赚钱”的现实。 现在看到的不是正常竞争,而是明显的价格战/低利润区:市场可识别利润率产品里只有8%盈利,新发布产品里只有5%盈利,且2026年新品几乎全部失败,属于高风险、低回报市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经是明显的价格战+过度拥挤市场。 你能看到新品牌几乎都在亏,新增产品成功率只有5%,而且新品牌新上架产品的非盈利率高达95%;在这种环境下,不管是大品牌还是小商家,进入都很难赚钱。
这个市场不值得进入,已经明显过热,且新品牌成功率极低。 26个样本里只有2个盈利,整体盈利率8%,新上架产品盈利率只有4.76%;更关键的是,2026年新发布产品里有13个亏损、1个盈亏未明,亏损新增远多于赚钱新增,说明竞争已经进入低利润甚至负利润拉扯。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FKGVV64X | PERMANIA | 2025-07-30 | Yes | $9.27 | 50pcs | $463.5 | 17.59% | $81.53 |
![]() | B0FV7XPCH1 | Lomansa | 2025-10-27 | Yes | $9.77 | 50pcs | $488.5 | 14.95% | $73.04 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FV7XPCH1 | Lomansa | 2025-10-27 | Yes | $9.77 | 50pcs | $488.5 | 14.95% | $73.04 |
这个市场不适合进入:新品牌几乎全军覆没,近乎典型的价格战/饱和市场。当前样本里新发布产品成功率只有 5%,失败率 95%;按品牌看,新进入品牌中可确认的盈利只有 Lomansa 的 1 个,而失败集中在 CLLFUU、Lomansa、Sibba、Fukaisu、Gsbnjuy 等多个品牌上,说明不是个别失误,而是整体竞争过热。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经明显过热,不建议进入。 近一年新品牌几乎全军覆没:新品牌新上架共20个样本里只有1个盈利,成功率只有5%,而且最近这一批新增里连续出现低利润甚至亏损,说明竞争正在加速恶化,不是变好。
证据很直接:2025年只看到1个赚钱案例,来自 Lomansa 的 B0FV7XPCH1,利润率约17.59%,月销约50、月收入约46,350元;但同一品牌后续多款新品都没跑通。 另一方面,CLLFUU 虽然有3个新品,但全部不赚钱,其中 B0G241F14M 只有约6.8%利润率,B0G1XQ4JXH 是约-6.42%;Neyauo 的 B0GWQND39W 更是约-8.24%,且几乎没有销量。市场总体可识别盈利产品只有8%,新上架产品里仅4.76%盈利,已经是典型的低回报、强价格战环境。新品牌里有大量失败样本集中在最近几个月,2026年1月至6月每个月都在持续出现非盈利新品,说明入场难度在变高,而不是在变低。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 5 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 14 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |