- Benchmark ASINB0H1QQB6SB
- MarketplaceUS
- Category ID16228313011
- Analyzed Products
- Keywordskin care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥10.19estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入明显的低利润、同质化和高失败率状态。 现有新品牌只有11个、共15个新上架产品，只有2个赚钱，成功率13.33%；更关键的是，近一年新入场并没有打开上升通道，反而是大多数新品都在亏损或未达标，说明竞争正在变难，不是在变好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场已经接近价格战区，500,000 CNY 够做一个单品入场，但不够支撑长期竞争。 现有数据里，新品牌新品成功率只有 13.33%，失败率高达 86.67%，而且新品牌里一批产品已经出现低利润甚至亏损；这不是适合小商家稳妥进入的市场，大品牌也只能在强差异化和高投入下才有机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):13.33%Which new brands have these successful new listings?Alternatives- 可重复使用的硅胶洁面刷：相比“淋巴刷/刮刷”更便宜、清洗更方便，用户也更容易理解为日常洁面工具，不需要学习按摩手法。
- 冷感冰滚轮/金属滚轮：价格通常更低，使用门槛很低，主打晨间消肿和舒缓，和“面部轮廓刷”的核心场景高度重叠。
- 玉石/金属刮痧板（简化版）：在“面部按摩、消肿、提升感”的消费心智上是强替代，单价往往低于组合型工具，且社媒认知度高。
- 一次性或可替换头的软毛洁面工具：比木柄+滚珠+刷毛的复合工具更省心，适合不想维护木质器具或担心卫生问题的用户。
- 使用化妆棉/纯棉纱布配合爽肤水做轻柔擦拭：几乎零学习成本、极易获得，虽然仪式感弱，但对“轻柔清洁+按摩”需求是低成本替代。
- 手指按摩配合保湿精华/面霜：不额外购买工具，最易上手，适合预算敏感或偶尔使用的用户，能替代一部分“日常脸部按摩”需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显进入低利润、强竞争的状态，而且新品牌成功率极低。 现有数据里，市场整体可盈利产品只占12.5%，新发布产品可盈利率只有13.33%，但最近一年新品牌新上架产品里，盈利的只看到2个，亏损/不达标的却有10个，说明市场正在快速向价格战和低回报滑落。
对大品牌来说，只有重资源、重差异化才勉强有机会；对小商家来说，不建议进场。 目前可作为正面标杆的只有 ZP Natural 的 B0H1QQB6SB：售价 $16.99，月销 100，月营收 $169,900，30条评论，白帽新品，利润率在 20%~30% 档，核心打法是“双功能合一”——刷毛+双钢珠滚轮，再加上黑金/木质轻奢外观。另一个可复制样本是 Deepcolorpy 的 B0FYFHDZC1：售价 $11.99，月销 50，月营收 $59,950，68条评论，虽然评论更多，但它仍是活跃盈利款，卖点是双只装礼盒感包装和更强的轮廓护理定位。小商家这边没有真正符合“<300评论且可持续盈利”的成功样本；Kotomotoy 的 B0G8KQ5XFG 虽然有 118 条评论、月销 1000、营收 $999,000、白帽新上架，但利润率只有 7.89%，低于10%门槛，属于“看起来卖得动、实际上不赚钱”的典型，不能当小商家成功案例。
New products with Highest revenueKotomotoy
Recent Monthly Revenue (USD):$9,990.00(1000pcs/month)B0G8KQ5XFG (4.4/5 (118 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsMagic Master Keratin
Recent Monthly Revenue (USD):-(-)B0GF1X8H49 (4.5/5 (2 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsMost investment in new productsLeast investment in new productssoptreedx
Recent Monthly Revenue (USD):-(-)B0GHX4WZZN (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 功能最特别：刷毛+双钢珠滚轮二合一
- |
- 黑金/木金质感强，外观更显高级
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- 适合晨间消肿和轮廓护理，卖点清晰，容易吸引点击
B0H1QQB6SB (4.7/5 (30 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 硅胶材质很少见，和木刷/毛刷区分明显
- |
- 粉色波纹外观更醒目，产品图辨识度高
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- 主打温和、易清洗，适合敏感肌和便携护理
B0GGGCPH8H (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显偏向低利润、同质化和新品牌高失败率。 现有数据里，只有12.50%的产品能稳定盈利，新品盈利率也只有13.33%；更关键的是，2026年新增新品里，10个是亏损/未成功，只有1个赚钱，说明市场正在快速恶化而不是打开机会。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0H1QQB6SBZP Natural2026-06-05Yes$16.99100pcs$1699.025.9%$440.05
B0FYFHDZC1Deepcolorpy2025-11-13Yes$11.9950pcs$599.514.66%$87.89Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0H1QQB6SBZP Natural2026-06-05Yes$16.99100pcs$1699.025.9%$440.05B0FYFHDZC1Deepcolorpy2025-11-13Yes$11.9950pcs$599.514.66%$87.89#New Product Success Rates
Listing这个市场不值得进入，整体是高风险、接近价格战的环境，小品牌和大品牌都不应推进。 关键原因很直接：新品牌整体只有13.33%成功率，且新上架产品86.67%不赚钱；按品牌看，WNEILRATW 4个新产品全部失败，Deepcolorpy 和 ZP Natural 只有各1个成功，说明成功高度稀缺，不是可复制的普遍机会。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
DeepcolorpyZP NaturalNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
WNEILRATWOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，属于高风险、接近价格战的弱机会市场。 近一年新品牌新上架产品盈利率只有13.33%，非盈利率高达86.67%；同时最近几个月新入场几乎都是亏损，说明竞争在变难，不是在变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 1 0 0 0 1 2026 1 0 0 0 1 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 1 1 0 0 0 0 2025/12 0 0 1 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 1 0 0 0 0 0 0 3 2026/6 0 0 0 0 1 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDeepcolorpyB0FYFHDZC1 (4.3/5 (68 Reviews))Dry Lymphatic Contour Face Brush for Lymphatic Drainage, 2 Packs Soft Facial Brushes Curved Design Tool Drainage Massager for Face Chin Sculpting Lifting Skin Care Gift for Women and Girls (Mix)
This listing is deemed profitablePrice (USD)$11.99Released TypeNew Release (2025-11-13)Brand is a new entry in this marketSize and Weight15.3 x 10.1 x 4.0 cm, 168.00gProfitable Factors
Based on old ASINDesign & Appearance
混合色搭配的双只装礼盒感包装，偏向送礼场景, 弧形贴合式刷头，适合沿下颌线、颧骨和眼下轮廓使用Key Buying Motive
双只装、轻量便携，主打淋巴引流与脸部轮廓按摩的日常护理Target Customers
偏好在家做晨间消肿、脸部轮廓护理的轻护理用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$599.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.61% / 14.66%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.77% / 7.82%Peak / Non PeakSales & BSR Performance
ZP NaturalB0H1QQB6SB (4.7/5 (30 Reviews))ZP Natural 2-in-1 Lymphatic Contour Face Brush
This listing is deemed profitablePrice (USD)$16.99Released TypeNew Release (2026-06-05)Brand is a new entry in this marketSize and Weight11.5 x 10.0 x 3.7 cm, 104.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
天然乌木底座与金属滚珠形成明显的高端黑金/木金质感，对比普通塑料或单一刷毛款更有辨识度, 2合1结构：正面为超软尼龙刷毛，背面为双钢珠滚轮，属于刷毛+滚轮的一体化造型Key Buying Motive
同时具备干刷清洁感和冷感滚轮按摩，适合早晨消肿与面部轮廓护理Target Customers
更偏向追求晨间去浮肿、面部轮廓护理和轻奢天然材质体验的居家护肤用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,699.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight24.06% / 25.90%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight21.07% / 22.91%Peak / Non PeakSales & BSR Performance