- Benchmark ASINB0F8J2X446
- MarketplaceUS
- Category ID3760901
- Analyzed Products
- Keywordtoothpaste tablets, chewable toothpaste tablets, nano hydroxyapatite toothpaste tablets
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.99estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，而且已经明显进入价格竞争区：新上架产品只有15.00%能跑通，85.00%都不赚钱；新品牌新品成功率也只有28.57%，再看新品牌总数只有5个、但最近新增里连续出现ECOAND、Alstaky、FIZZOVA等失败，说明竞争不是在扩张，而是在变难。对大品牌来说，只有带来明显产品升级、功能差异和更重投放才有可能挤进来；对小商家来说，除非能做出强差异化，否则基本没有稳定胜算。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入。 目前它已经明显走向价格竞争：整体可判定为盈利的产品只有34.09%，而新品牌新品盈利率只有15.00%，新品牌新品亏损/未达标比例高达71.43%；再加上旧品牌新品未达标率达到92.31%，说明新产品上架后大多数都很难跑通，市场对新进入者非常不友好。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?65.00%New listing success rate (old brands):7.69%New listing success rate (new brands):28.57%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 常规牙膏（软管装）——最直接的替代品，通常更便宜、品牌选择更多、购买更容易，且使用习惯最成熟。
- 旅行装牙膏小支/挤压管——对想要便携但不想接受咀嚼步骤的人更友好，通常比牙膏片更容易在超市、便利店或药房买到。
- 牙粉/粉状洁牙产品——同样属于无水或低包装替代，常常价格更低、用量更省，适合尝试“减塑”但预算敏感的用户。
- 含羟基磷灰石的传统牙膏——如果用户核心诉求是“纳米羟基磷灰石/修护牙釉质”，可直接转向同成分牙膏，使用更接近日常刷牙，不需要咀嚼和额外等待溶解。
- 儿童/敏感口腔友好型普通牙膏——对追求温和、无刺激的人群，传统温和配方往往更易买到，价格通常也低于专门的牙膏片。
- 可再填充牙膏泵装或大容量牙膏——如果用户关注环保但不在意片剂形态，这类产品通常单次成本更低、补货更少，且操作更简单。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近价格战和拥挤竞争区，不适合大品牌或小品牌硬闯。 现有数据里，新产品成功率只有15%，虽然没低到你设定的10%警戒线以下，但失败新产品占85%，而且2025到2026年新进入品牌不断增加，2026年又出现了ECOAND、Alstaky等连续失败，说明竞争是在加剧，不是在变好。
New products with Highest revenueDR.BRIAN ROETTGER
Recent Monthly Revenue (USD):$9,990.00(1000pcs/month)B0F8J2X446 (4.5/5 (117 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsEcoFam
Recent Monthly Revenue (USD):$4,497.00(300pcs/month)B0BN2Z9BSM (4.3/5 (110 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,497.00(300pcs/month)B0BN2Q6F9H (4.4/5 (305 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,497.00(300pcs/month)B0BN3CT5KL (4.2/5 (240 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsLeast profitable new productsECOAND
Recent Monthly Revenue (USD):-(-)B0H331QVFW (4.2/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H3347VX4Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 金属小圆罐+白色片剂，旅行感最强，画面更抓眼
- |
- 功能组合更丰富，敏感牙/无氟/清新口气卖点更明确
- |
- 和常见牙膏片包装差异更大，辨识度高
B0GRZSVHW7 (4/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 14片小罐装，最突出便携旅行属性
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- 简洁金属盒+片剂视觉，点击时容易理解用途
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- 无氟薄荷+环保卖点清晰，适合轻度尝试型用户
B0BNL23XL2 (4.3/5 (3910 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，整体已经接近价格战区，且对新品牌和小商家都不友好。 现有数据里，新品利润主要集中在10%~30%，但新产品里只有20%落在10%以上，低于10%的占15%；更关键的是，新品牌新发产品的盈利率只有285.7‰，而大量老品牌新发也只有769‰，说明进入门槛高、不是靠普通铺货就能赢。
从品牌和产品看，真正能跑出来的，几乎都是老品牌或重投入品牌。比如 DR.BRIAN ROETTGER 这类新品牌，单个新品 B0F8J2X446 价格 9.99 美元，月销 1000，月营收 9.99万美元，利润率 13.39%，但这已经是带功能创新、且明显吃品牌和投放的结果；EcoFam 作为老品牌有 6 个可盈利产品、4 个亏损产品，整体盈利率 60%，其中 B0BN2Q6F9H、B0BN3CT5KL 的利润率都在 21%左右，月销 300、营收约 4.5万美元，说明老品牌靠既有品牌力和产品线更容易稳定赚钱。反过来，ECOAND 作为新品牌，两个新品都不盈利，0营收，直接说明小品牌靠普通新款切入基本失败。还有像 SuperBee Wax Wraps 的 B0BNL23XL2 虽然月营收 16.4万美元、评论 3910，但仍不盈利，属于典型高销量也被成本压死的产品，不能算小商家成功案例，而是高竞争和高成本陷阱。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08H5MR8QWSuperBee Wax Wraps2020-09-11Yes$15.99800pcs$12792.026.54%$3395.0B0F8J2X446DR.BRIAN ROETTGER2025-08-01Yes$9.991000pcs$9990.013.39%$1337.67
B0DNQ3GN5CCanary Clean Products2024-11-29Yes$14.85300pcs$4455.023.56%$1049.6B0BN2Q6F9HEcoFam2022-11-22Yes$14.99300pcs$4497.021.14%$950.67
B0CDJL847SEcoFam2022-11-22Yes$14.99300pcs$4497.021.13%$950.22B0BN3CT5KLEcoFam2022-11-22Yes$14.99300pcs$4497.021.1%$948.87
B0DGL2FFGFflasture2024-09-27Yes$9.99800pcs$7992.011.82%$944.66
B0CV4MYPGBCanary Clean Products2024-02-06Yes$14.95300pcs$4485.021.04%$943.65
B0CV4KFTGFCanary Clean Products2024-02-06Yes$14.95300pcs$4485.020.63%$925.26B0BN2Z9BSMEcoFam2022-11-22Yes$14.99300pcs$4497.020.49%$921.44
B0CDYSJDHDEcoFam2022-11-22Yes$14.92300pcs$4476.020.55%$919.82
B0CV4NKQM5Canary Clean Products2024-02-06Yes$14.95300pcs$4485.020.38%$914.05
B0DDXW51MVplomala2024-08-22Yes$9.83800pcs$7864.011.16%$877.63
B0FDCHL5NLUnpaste2025-06-16Yes$12.99200pcs$2598.026.72%$694.19
B09Z4PS771EcoFam2022-05-11Yes$14.99200pcs$2998.019.26%$577.42
B0FDCH86JDUnpaste2025-06-16Yes$12.99200pcs$2598.021.56%$560.13
B0DPCHGJWHGeneric2024-11-30Yes$9.99400pcs$3996.011.76%$469.93
B0CV4NTNF5Canary Clean Products2024-02-06Yes$14.95100pcs$1495.021.26%$317.84B0DB29XK1XGeneric2024-07-24Yes$9.99225pcs$2247.7511.82%$265.69
B09RJM2B15WELdental2022-01-30Yes$9.99200pcs$1998.011.95%$238.77Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0F8J2X446DR.BRIAN ROETTGER2025-08-01Yes$9.991000pcs$9990.013.39%$1337.67B0GRZSVHW7FIZZOVA2026-03-19Yes$12.68100pcs$1268.018.1%$229.51
B0FNRTN668WELdental2025-08-25Yes$9.9950pcs$499.511.33%$56.6#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品成功率只有15%，而新品牌内部也只有28.57%能做成，失败面远大于成功面。 更关键的是，成功几乎都靠老款思路做差异化，而不是靠真正的新品牌自然突围；这说明市场已经被成熟玩家和大量同质化产品压得很重，新进入者很难靠普通打法赢。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
WELdentalFIZZOVADR.BRIAN ROETTGERNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
TidaloveWELdentalCHOMPECOANDOther#Success Rate by Entry Time
Listing这不是一个适合进入的市场：新品成功率只有15.00%，但新品牌新上架的失败率高达71.43%，而且市场里已有5个新品牌、17个老品牌在同一赛道里厮杀，最近新增产品大多在亏，明显是竞争加剧而不是机会扩张。 对大品牌来说，只有靠更强品牌力和更重投放才可能挤进来；对小商家来说，基本只剩下少数靠差异化功能做成的案例，但成功样本太少，不能当作可复制路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 2 0 0 0 9 2026 0 0 0 1 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 2 0 0 0 2 2025/9 0 0 1 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 1 0 0 0 0 5 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 1 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
TidaloveB0DDVGF4J3 (4.1/5 (469 Reviews))Tidalove Fluoride Toothpaste Tablets with nHAp, Cool Mint, 1-Month Refill
This listing is deemed profitablePrice (USD)$12.99Released TypeOld Release (2024-08-21)Brand is an old entry in this marketSize and Weight15.6 x 9.8 x 1.8 cm, 50.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
纸质补充装、62片月度补充包Key Buying Motive
氟化物 + 纳米羟基磷灰石双效配方，兼顾防蛀与再矿化, 可补充式系统，主打低废弃、日常使用和便携Target Customers
重视防蛀功效同时又想使用牙膏片、且偏好可持续补充装的日常口腔护理用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$649.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight24.64% / 26.47%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight22.76% / 24.59%Peak / Non PeakSales & BSR Performance
KITNOBLISB0F29PSNMB (3.9/5 (84 Reviews))Toothpaste Tablets for Enamel Repair & Whitening | 150 Nano Hydroxyapatite Fluoride-Free Tablets with Natural Peppermint, Antiplaque & Sensitivity Relief, Travel-Friendly Dental Care (90g)
This listing is deemed profitablePrice (USD)$9.67Released TypeOld Release (2025-03-24)Brand is an old entry in this marketSize and Weight6.7 x 6.6 x 6.4 cm, 90.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
罐装圆盒+密封盖的常见公模包装，整体外观与同类牙膏片高度接近Key Buying Motive
主打纳米羟基磷灰石（nHAp）+无氟+抗敏/修复牙釉质，功能点比基础款更完整Target Customers
偏好无氟、抗敏、可旅行携带且希望兼顾美白与牙釉质护理的轻度功效型用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$483.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.51% / 10.50%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.97% / 5.96%Peak / Non PeakSales & BSR Performance
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