- Benchmark ASINB0G4DN98ZH
- MarketplaceUS
- Category ID3760901
- Analyzed Products
- Keywordinsulin travel case, insulin cooler case, medication cooler travel case
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥12.80estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 它已经是高竞争、低利润、明显价格战的赛道；新品牌几乎没有真实胜率，用户预算50万人民币虽然能覆盖单个新品前期投入，但不足以改变市场结构，尤其不适合小商家进入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 用户预算50万人民币表面上够覆盖单个新品前期投入，但市场已经进入高压价格战：整体可判断盈利的产品只有18.60%，新品盈利率仅15.62%，而且新品牌新品盈利率为0%，说明新进者几乎没有真实胜率；同时，老品牌新品不盈利率高达62.07%，市场明显被老玩家和强势品牌压住。
Early sourcing + logistics + marketing budget (USD)$3,818.86 - $8,680.67Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?90.62%New listing success rate (old brands):17.24%New listing success rate (new brands):0.00%Which old brands have these successful new listings?...Alternatives- 一次性保温袋/冷藏袋 + 预冻凝胶冰袋：成本更低、到手即用，适合短途出行或临时替代，但保冷时长通常不如专用胰岛素冷藏盒。
- 真空保温瓶/保温杯改装方案：把小药盒或胰岛素笔套装放入保温容器内，再配小冰袋，购买门槛低、随手可得，但温控稳定性和便携收纳较弱。
- 随身小型硬壳收纳盒 + 冰凉贴/迷你冰袋：更便宜、更轻便，适合只带少量药品和注射器的用户，但对温度保护较有限。
- 酒店迷你冰箱/房间冰箱 + 普通药品收纳包：如果目的地住宿条件允许，几乎零额外采购成本，使用也简单，但依赖住宿资源且路途中不够方便。
- 药房/医院提供的临时药品保冷包或处方配套保冷方案：适合偶发出行或短期应急，往往比专用旅行盒更易获取，但容量和持续保冷能力通常一般。
- 小型便携电源+迷你药品冷藏设备租赁/借用：对长时间旅行更稳妥，某些场景甚至比买专用盒更灵活，但前期准备更复杂，不属于低成本首选。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经接近价格战区，而且新品牌成功率极低。 你现在的预算是50万人民币，表面上足够做单个ASIN，但真正能跑出来的样本很少；市场里新上架产品盈利率只有15.62%，整体可盈利产品也只有18.60%，这已经不是“容易赚”的赛道。
证据很直接：老品牌在新上架产品上的盈利率是17.24%，但新品牌的新上架盈利率是0%，同时旧品牌新上架里非盈利占62.07%，说明这个类目里即使是有资源的老品牌也在大量试错，竞争已经非常激烈。更危险的是，样本里新品牌 vamctry 的单品 B0GZ4844DV 直接亏损，单品预算约8680.67美元，但没有收入；而旧品牌 suzamed 虽然有成功款 B0FPQ6461V（售价14.99美元，利润率12.4%，月销300，月收入4497美元，早期投入7465.02美元，其中广告1677.39美元）和 B0GZGFJMWZ（售价19.8美元，利润率19.24%，月销300，预算3818.86美元），但它的品牌层面仍然是17个产品里只有2个盈利，品牌成功率11.76%，其余15个都不赚钱。也就是说，能赚钱的不是普通款，而是靠老品牌资源、明显差异化、温度显示/专用冰砖/更强结构设计这些“硬改款”才勉强跑出来的款；像 B0F8TR77X8、B0CY2G7QYV、B0H1HNVGMQ 这类基础收纳/基础保冷/缺少差异化的产品都失败了。
如果要硬看机会，只有大品牌还有可能靠资源继续打；小商家不应该进。你要复制的不是“低价基础保冷盒”，而是 suzamed 的 B0FPQ6461V、B0GZGFJMWZ，或者 Cruxer 的 B0G4DN98ZH、YOUSHARES 的 B0FXGBLDCR 这类明确做了功能差异和外观差异的款。对小商家来说，这个市场不是普通入场，而是要靠重营销、强差异、甚至接近掠夺式投放才可能挤进去；否则大概率重演 vamctry 的失败。
New products with Highest revenueMost investment in new productsLeast investment in new productsvamctry
Recent Monthly Revenue (USD):-(-)B0GZ4844DV (4.8/5 (199 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productssuzamed
Recent Monthly Revenue (USD):$5,940.00(300pcs/month)B0GZGFJMWZ (4.5/5 (377 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,497.00(300pcs/month)B0FPQ6461V (4.5/5 (393 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 可扩展双模式，日常和旅行场景切换明显
- |
- 双180g冰袋，保冷能力更强
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- 容量更大，适合多支胰岛素笔携带
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- 黑色硬朗外观，购买接受度高
B0B56LKFQW (4.7/5 (1843 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 粉色外观很醒目，女性和礼品属性更强
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- 带温度显示窗口，辨识度高
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- 大容量收纳，适合长途旅行
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- 双冰袋设计，兼顾保冷与实用
B0GZGFJMWZ (4.5/5 (377 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌实际只有3个，表面上看不是“30~100+新品牌”那种典型过度拥挤，但利润结构已经很差，属于明显的低利润、强竞争市场。新产品里只有15.62%能盈利，84.38%不是亏损就是暂未跑通；而且亏损样本里不少价格已经被压到$9.99~$14.44，最低毛利到-42.05%，这就是典型的价格战。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F6VH6DHDYOUSHARES2025-05-18Yes$15.889000pcs$142920.014.87%$21252.21
B0D2W58WMDYOUSHARES2024-04-28Yes$14.794000pcs$59160.018.15%$10737.54
B0BM42YFQ5Cruxer2022-11-11Yes$18.652000pcs$37300.020.19%$7530.87
B0D6VPSDGLYOUSHARES2024-06-12Yes$14.862000pcs$29720.018.3%$5438.76
B0FGCX4992YOUSHARES2025-07-19Yes$15.822000pcs$31640.015.58%$4929.52B0B56LKFQWAUVON2022-06-27Yes$20.35900pcs$18315.023.93%$4382.78
B0DB4XNXTJMedineed2024-08-27Yes$19.23900pcs$17307.024.59%$4255.8B0G4DN98ZHCruxer2026-01-29Yes$21.34750pcs$16005.021.33%$3413.87
B0FFRXD392Medineed2025-07-18Yes$18.34750pcs$13755.019.92%$2740.0
B0DB4TS479Medineed2024-08-27Yes$18.34600pcs$11004.021.16%$2328.45
B0DB52RHPDMedineed2024-08-27Yes$18.24400pcs$7296.023.31%$1700.7B0GZGFJMWZsuzamed2026-05-14Yes$19.8300pcs$5940.019.24%$1142.86
B0BN65QMNZAUVON2022-11-23Yes$17.8300pcs$5340.020.48%$1093.64
B0FXGBLDCRYOUSHARES2025-11-27Yes$15.54300pcs$4662.014.39%$670.87B0FPQ6461Vsuzamed2025-09-07Yes$14.99300pcs$4497.012.4%$557.63
B0GTNN8JMVMedineed2026-04-26Yes$19.72100pcs$1972.016.77%$330.71Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4DN98ZHCruxer2026-01-29Yes$21.34750pcs$16005.021.33%$3413.87B0GZGFJMWZsuzamed2026-05-14Yes$19.8300pcs$5940.019.24%$1142.86B0FXGBLDCRYOUSHARES2025-11-27Yes$15.54300pcs$4662.014.39%$670.87B0FPQ6461Vsuzamed2025-09-07Yes$14.99300pcs$4497.012.4%$557.63B0GTNN8JMVMedineed2026-04-26Yes$19.72100pcs$1972.016.77%$330.71#New Product Success Rates
Listing这个市场不值得进入：新品牌几乎没有合法胜率，且竞争已经明显偏向价格战。 数据上，新上市产品整体盈利率只有18.60%，而新上架产品盈利率只有15.62%；更关键的是，新品牌自己的新上架产品盈利率是0%，3个新品牌案例全部亏损，说明真正的新玩家几乎没有稳定切入点。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
suzamedYOUSHARESMedineedCruxerNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
suzamedBLK8IGHTMedineedOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，属于高风险价格战市场。 新品牌切入几乎没有成功样本，最近新增品牌的成功率为0%，整体新上架产品的可盈利率只有15.62%，而且近几个月新增产品明显变多、失败更多，说明竞争正在加剧而不是变轻。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 2 2 2 0 0 0 2 2026 1 1 1 2 1 0 0 17 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 1 0 0 0 0 0 0 2025/9 1 0 0 1 0 0 0 0 2025/10 0 0 2 0 0 0 0 0 2025/11 0 1 0 1 0 0 0 1 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 1 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 1 0 0 0 4 2026/5 1 1 0 1 0 0 0 5 2026/6 0 0 1 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAUVON Expandable Insulin Cooler Travel Case, +40% Space, 2x180g Ice Packs
This listing is deemed profitablePrice (USD)$20.35Released TypeOld Release (2022-06-27)Brand is an old entry in this marketSize and Weight22.2 x 13.6 x 6.7 cm, 180.00gProfitable Factors
Established brand with longevityDistinct functions and featuresDesign & Appearance
可扩展双模式结构，日常模式与旅行模式切换，外观体积明显不同于常规固定容量款Key Buying Motive
40%可扩容设计，兼顾日常随身与长途旅行收纳；2个180g冰袋带来更长冷却时长Target Customers
需要同时应对日常短途外出和长途飞行/度假的糖尿病用户，尤其是要携带多支胰岛素笔的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$18,315.00900 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight20.80% / 23.93%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight12.71% / 15.84%Peak / Non PeakSales & BSR Performance
suzamed Temp Display Insulin Cooler Travel Case, 2PCS 150g Ice Pack, Green
This listing is deemed profitablePrice (USD)$14.99Released TypeNew Release (2025-09-07)Brand is an old entry in this marketSize and Weight21.7 x 12.2 x 6.0 cm, 449.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
绿色机身，相比竞品常见黑/灰/蓝更有辨识度, 带实时温度显示屏的竖向拉链便携盒，外观更像“可视化温控”方案Key Buying Motive
内置温度显示，能实时查看箱内温度；双150g冰袋，兼顾续冷时长与容量Target Customers
需要在出差、露营、长途旅行中随身携带胰岛素和血糖用品的糖尿病用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,497.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.64% / 12.40%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-5.98% / -2.23%Peak / Non PeakSales & BSR Performance
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