- Benchmark ASINB0GMPH93ZF
- MarketplaceUS
- Category ID13861652011
- Analyzed Products
- Keywordbody oil, face serum
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥9.39estimated
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：不是机会市场，而是被少数高辨识度产品撑住的窄门市场。 目前没有出现30~100+新品牌涌入的典型超饱和信号，但盈利结构已经偏紧，整体可识别盈利产品只有28.57%，而且真正能作为新进入参考的成功样本只有1个新品牌、1个新产品，样本太少，不能把它当成可复制的好市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经接近/处于价格战和高门槛区，且不适合小商家。 目前样本里只有2个可判定产品，盈利率28.57%，但真正能作为新进入参考的只有1个新品牌成功案例；这不代表市场友好，反而说明可见赢家非常少，且市场几乎被旧品牌和成熟款占位。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Alternatives- 日常保湿面霜/乳霜：比精华油更便宜、更容易上手，适合想要“润肤+基础修护”但不想买工具或高价精华的人群。
- 凡士林/封闭性修护膏：作为低成本替代方案，能快速减少干燥、锁水，适合夜间或局部护理；对入门用户门槛更低。
- 透明质酸补水精华：相比身体油或高阶护肤精华，使用简单、肤感轻、适用面更广，适合追求基础补水的人。
- 含角鲨烷的平价护肤油：若用户想要类似身体油的滋润感，角鲨烷通常更清爽、易搭配，且在面部使用的接受度更高。
- 身体乳/润肤露：比身体油更日常、更不油腻，涂抹更省事，是想改善干燥但不想有油膜感的替代选择。
- 一次性面膜/补水面膜：在短期提亮、补水场景下更直观，也不需要手法或工具，适合临时护理或活动前使用。
- 化妆水湿敷棉片：成本低、操作简单，能快速做局部补水舒缓，适合预算有限且追求便利的人群。
- 家用按摩手法+基础润肤产品：用手做轻按摩配合普通乳液/面霜，可替代部分面部护理体验，几乎零额外成本。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：当前只看到 5 个品牌里有 1 个新品牌、4 个老品牌，新品牌占比只有 20%，不是“大量新品牌涌入”的扩张期；但能盈利的样本只有 2 个，占比 28.57%，利润并不宽裕，而且目前最好的新品牌案例只有 1 个，样本太少，说明这是一个靠少数强样本撑起来的市场，不是适合盲目入场的市场。
Big Brand 视角：能作为标杆的老品牌是 Living247，单个 ASIN B0DFJ1SBMM，售价 $14.95，月销量 100，月收入 $149,500，利润率 18.3%，但只有 85 条评论，说明它不是靠海量评价堆出来的极端盘，反而更像成熟品牌用稳定供给和常规投放维持的结果；如果大品牌要做，预算至少要按单品早期投入约 $2,295 级别去准备，而且这还只是首月到前几个月的显性投入，不含研发、包装和认证。Small Business 视角：真正的新品牌成功样本是 RelaxaX 的 B0GMPH93ZF，售价 $15.65，月销量 100，月收入 $156,500，利润率 29.2%，早期投入约 $2,295.21，其中广告约 $516.19，58 条评论，属于真实小品牌可参考的正例；它的可复制点不是拼价格，而是做同类中的同模型切入、保持白帽推广、把定位放在轻量、易理解、快速成交的单品上。
Least investment in new productsMost investment in new productsNew products with Highest revenueRelaxaX
Recent Monthly Revenue (USD):$1,565.00(100pcs/month)B0GMPH93ZF (4.7/5 (58 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLiving247
Recent Monthly Revenue (USD):$1,495.00(100pcs/month)B0DFJ1SBMM (3.8/5 (85 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 白色陶瓷材质，外观最醒目，和常见玉石刮痧板差异大
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- 造型更像高端礼品，适合送礼场景，容易吸引点击
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- 主打面部塑形+全身刮拭，功能组合更少见
B0GMPH93ZF (4.7/5 (58 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 2合1手动微针+精华导入，功能和普通滚轮/刮痧板差异明显
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- 笔状设计更专业，适合局部精细护理，视觉上更特别
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- 针对嘴唇、发际线、眼下等小区域，目标人群更明确
B0DB7D4219 (3.6/5 (152 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场目前不值得进入。 现有数据只看到 5 个品牌、1 个新品牌，表面上不像“30~100+ 新品牌涌入”的超饱和，但利润结构已经偏紧：全市场可识别利润产品只有 28.57% 为盈利，而新产品里虽然 100% 盈利，却只有 1 个样本，样本太小，不能证明市场真的适合持续进入。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GMPH93ZFRelaxaX2026-04-09Yes$15.65100pcs$1565.029.17%$456.52B0DFJ1SBMMLiving2472024-08-28Yes$14.95100pcs$1495.018.3%$273.59Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GMPH93ZFRelaxaX2026-04-09Yes$15.65100pcs$1565.029.17%$456.52#New Product Success Rates
Listing这个市场现在不适合进入。 数据显示它已经接近或进入高竞争状态：已识别品牌只有5个，却只有1个新品牌，成功高度集中在少数产品上；同时可确认的整体盈利产品占比只有28.57%，说明大多数产品并不赚钱。对新品牌来说，真正能作为正面样本的只有 RelaxaX 的 B0GMPH93ZF：投入约 2,295.21 美元，月利润 456.52 美元，利润率 29.2%，近月月销100单、月营收1,565美元，属于“靠明显差异化功能+外观设计”才跑出来的案例。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
RelaxaXNo data available#Success Rate by Entry Time
Listing这不是一个值得进入的市场：表面上只有1个新品牌成功，但整体样本里可盈利产品仅28.57%，而且最近没有形成明显的新品牌扩张热度；这意味着现在不是“机会市场”，更像是被少数样本撑起来的窄门市场。 对于大品牌，能进但要靠明显更强的品牌力、预算和持续投放；对于小商家，当前没有足够多的真实成功案例支撑复制，贸然进入风险很高。
证据很直接：核心样本里只有一个新品牌 RelaxaX，ASIN B0GMPH93ZF，4.7分、58条评论、月销100、月营收1565美元、利润率29.2%，早期投入约2295.21美元，其中广告516.19美元；它是典型的白帽新上架成功案例，说明“单个样本能赚钱”，但不足以证明市场可复制。更关键的是，市场里可识别的盈利/亏损产品比例只有28.57%，换句话说，大多数产品并不赚钱；而且时间趋势里几乎看不到持续增长的新品牌涌入，2026年只捕捉到这一条成功新进入记录，没有形成30~100+新品牌涌入那种明确超饱和信号，但也没有足够强的上升势头来支持入场判断。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 1 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 1 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesLiving247B0DFJ1SBMM (3.8/5 (85 Reviews))Beautisicle Ice Roller for Face & Eyes, Set of 2, Gua Sha
This listing is deemed profitablePrice (USD)$14.95Released TypeOld Release (2024-08-28)Brand is an old entry in this marketSize and Weight13.2 x 7.7 x 6.2 cm, 281.00gProfitable Factors
Distinct functions and featuresUnique appearance designBased on old ASINDesign & Appearance
粉红+紫色的冰滚轮组合在同类绿色玉石/透明滚轮中更显年轻化、礼品化。, 套装包含2个冰滚轮，并采用封闭式可注水冷冻结构，区别于常见玉石滚轮和单件刮痧板。Key Buying Motive
主打“冰滚轮+冰刮痧替代”冷敷功能，可直接冷冻后用于消肿、舒缓和眼周护理，而不是传统石材按摩工具。Target Customers
更适合追求快速消肿、眼周冷敷、日常晨间急救护肤的人群，而非只想要传统玉石按摩手感的用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,495.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.70% / 18.30%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.53% / 9.12%Peak / Non PeakSales & BSR Performance
RelaxaX Ceramic Guasha Tool for Face Body Gua Sha Tools Facial Massage Lift
This listing is deemed profitablePrice (USD)$15.65Released TypeNew Release (2026-04-09)Brand is a new entry in this marketSize and Weight18.2 x 9.1 x 1.9 cm, 104.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
白色陶瓷材质在同类玉石/水晶类工具中更显眼，风格更偏高端极简, 单件陶瓷刮痧板的轮廓造型较有辨识度，且配礼盒与皮质收纳袋，整体呈现更像礼品款Key Buying Motive
陶瓷材质支持冷热两用，且宣称具备全身多角度刮拭功能，不只是常见面部滚轮/石材刮痧板Target Customers
更偏向需要面部塑形+全身放松的一体化护理用户，以及送礼场景用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,565.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight27.61% / 29.17%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight24.37% / 25.93%Peak / Non PeakSales & BSR Performance