- Benchmark ASINB0GP9P67SX
- MarketplaceUS
- Category ID3760901
- Analyzed Products
- Keywordelectrolyte powder sticks, electrolyte drink mix
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥17.96estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，且对大品牌和小商家都不友好。 新品牌进入已经明显拥挤，近一年新增品牌只有15个，但新增产品73个里只有20.55%能转盈利，78.87%都没跑出来；而且最近月份的新增几乎都落在“不盈利”桶里，说明竞争在加速、不是在变健康。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，且对大品牌和小商家都不是好机会。 你预算50万人民币只能覆盖一部分单品前期投入，但市场里新品牌新上架成功率只有17.39%，新品牌失败率高达78.26%；同时新上架整体盈利率只有20.55%，说明不是“有钱就能赢”，而是高度依赖品牌力和高强度投放。
Early sourcing + logistics + marketing budget (USD)$4,007.51 - $130,456.48Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?36.98%New listing success rate (old brands):25.93%New listing success rate (new brands):17.39%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 口服补液盐（ORS）粉包/ORS电解质补液包：通常比运动型电解质粉更便宜、药店和电商更容易买到，适合补水和腹泻/呕吐后的电解质补充。
- 低价大瓶即饮电解质饮料（如基础版运动饮料）：单次使用更省事，不用冲泡，适合临时补水和运动后快速替代。
- 自制电解质水（清水 + 少量盐 + 柠檬汁/蜂蜜）：成本最低、原料最容易获得，适合对口味和成分要求不高的人。
- 矿泉水/淡盐水替代方案：如果只是日常轻度补水，不追求功能性成分，直接选择更便宜、更容易接受的基础补水方式。
- 咀嚼型电解质补充片/电解质软糖：携带更方便，不需要摇匀冲泡，适合出门、旅行或健身包里备用。
- 高钠运动饮料粉末小包的平替大包装：若主要诉求是运动出汗后的补水，可选更大包装、单次成本更低的通用运动饮料粉，而非专门品牌 sticks。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入，已经接近价格战区，且新品牌成功率偏低。 现在的证据是：新品牌共15个、总新上架73个，但新上架转盈利只有20.55%；更关键的是，失败的新上架占78.26%，而且2026年新上架激增到40个非盈利、只有6个盈利，说明竞争正在快速升温，不是健康增长，而是明显拥挤化。
New products with Highest revenuePropel
Recent Monthly Revenue (USD):$181,800.00(10000pcs/month)B0GVLCPBND (4.8/5 (418 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsCure Hydration
Recent Monthly Revenue (USD):$191,920.00(8000pcs/month)B0BRRRKDK5 (4.7/5 (1144 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$167,930.00(7000pcs/month)B0CZ4LTJWR (4.6/5 (1010 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$167,930.00(7000pcs/month)B08LDXLMLQ (4.4/5 (669 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsJYNOREX
Recent Monthly Revenue (USD):-(-)B0GKLP6F66 (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GKM3WMYW (4/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GKL7X9BB (4/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsELECTRO IV
Recent Monthly Revenue (USD):-(-)B0FP6HY4NH (4.6/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FP6NS9WM (3.2/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FP6N9MMJ (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑紫霓虹包装，视觉冲击强，货架识别度高
- |
- 品牌感强，适合健身潮流人群点击
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- 草莓葡萄口味联想明确，口味吸引力高
B0GW9GDTFB (4.4/5 (1401 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 西瓜粉紫配色清爽醒目，女性化与健康感强
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- 水果切面盒装+条包设计，画面更有购买欲
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- 主打快速补水，场景明确，容易吸引日常补水用户
B08V1H57G1 (4.4/5 (1305 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不该进入：新品利润高度集中在低利润带，且新品牌成功率只有17.39%，失败率高达78.26%，已经是明显的高风险竞争区。 你有50万CNY预算，表面上足够覆盖入场，但这类市场真正的问题不是起步资金，而是会被品牌力和投放强度压住；小商家如果没有明显差异化，基本没有稳定胜算。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BRRRKDK5Cure Hydration2023-01-06Yes$23.998000pcs$191920.032.62%$62604.31
B07LFLRGQ6Cure Hydration2019-02-24Yes$23.997000pcs$167930.032.85%$55165.01B08LDXLMLQCure Hydration2020-10-19Yes$23.997000pcs$167930.032.83%$55131.42
B07RS4XPWJCure Hydration2019-05-25Yes$23.997000pcs$167930.032.69%$54896.32
B0F1CDC3KTSanta Cruz Paleo2025-03-12Yes$29.995000pcs$149950.036.48%$54701.76
B09SVQ5P3XCure Hydration2022-02-18Yes$23.997000pcs$167930.031.41%$52746.82
B07RWF8L2VCure Hydration2019-05-25Yes$23.997000pcs$167930.030.86%$51823.2B0CZ4LTJWRCure Hydration2024-05-01Yes$23.997000pcs$167930.027.71%$46533.41
B0C66F5RFVSanta Cruz Paleo2023-02-13Yes$29.993000pcs$89970.037.08%$33360.88
B0BVGH4SNCSanta Cruz Paleo2023-02-13Yes$29.993000pcs$89970.037.06%$33342.89
B0DB9CCWTQSanta Cruz Paleo2024-07-26Yes$29.993000pcs$89970.036.73%$33045.99
B0FTQ1YTZ9Santa Cruz Paleo2025-10-02Yes$29.993000pcs$89970.036.7%$33018.99
B0DB99JCHHSanta Cruz Paleo2024-07-26Yes$29.993000pcs$89970.036.47%$32812.06B0GP9P67SXJUST INGREDIENTS2025-07-08Yes$29.943000pcs$89820.036.38%$32676.52B08V1H57G1Cure Hydration2021-01-26Yes$23.994000pcs$95960.033.25%$31906.7B0GVLCPBNDPropel2026-04-07Yes$18.1810000pcs$181800.017.11%$31105.98
B09VRJNFQCDripDrop2022-05-08Yes$17.616000pcs$105660.026.72%$28232.36
B00815PLP0Sqwincher2013-03-01Yes$18.56000pcs$111000.025.25%$28027.5
B08TZM8S1FDripDrop2021-01-25Yes$17.75000pcs$88500.028.59%$25302.15
B0C6FLJB3FCure Hydration2023-05-26Yes$15.996000pcs$95940.024.66%$23658.81Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FTQ1YTZ9Santa Cruz Paleo2025-10-02Yes$29.993000pcs$89970.036.7%$33018.99B0GVLCPBNDPropel2026-04-07Yes$18.1810000pcs$181800.017.11%$31105.98B0FNWM7HJ4ZestLytes2025-08-27Yes$14.996000pcs$89940.017.82%$16027.31
B0GGC8MBZ4Cure Hydration2026-01-23Yes$23.992000pcs$47980.033.15%$15905.37
B0GK2TXXLKCure Hydration2026-01-27Yes$23.991000pcs$23990.032.89%$7890.32
B0GW99JCHFGHOST2026-04-15Yes$29.99700pcs$20993.034.81%$7307.67B0GW9GDTFBGHOST2026-04-15Yes$29.99600pcs$17994.034.71%$6245.72
B0FRT325ZCSanta Cruz Paleo2025-09-19Yes$29.99500pcs$14995.036.65%$5495.67
B0GW8XG3NNGHOST2026-04-15Yes$29.99400pcs$11996.034.88%$4184.21
B0FN48JFHHVIRENTIS2025-08-20Yes$22.58300pcs$6774.032.32%$2189.36
B0FN4DT7VYVIRENTIS2025-08-20Yes$14.7300pcs$4410.022.86%$1008.13
B0GR92B15Sexdoo2026-03-05Yes$19.99200pcs$3998.019.61%$784.01
B0FN4B7YD9VIRENTIS2025-08-20Yes$13.86100pcs$1386.023.41%$324.47
B0FNDHN9Y1ZestLytes2025-08-22Yes$11.66200pcs$2332.013.59%$316.92
B0GGKXFFDMType Zero2026-01-13Yes$23.9950pcs$1199.526.05%$312.47#New Product Success Rates
Listing结论很明确：这个市场不适合进入，已经处于高竞争、接近价格战的危险区，新品牌成功率低，且老品牌占据了主要盈利位。 从数据看，新产品整体盈利率只有20.55%，新品牌新产品盈利率仅18.18%，而新品牌新产品不盈利率高达81.82%；老品牌新产品不盈利率也有74.07%，说明这个赛道连成熟玩家都在大量失手，绝不是一个好进场的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Cure HydrationZestLytesSanta Cruz PaleoGHOSTVIRENTISOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Venture PalJYNOREXZestLytesMynzevirixOther#Success Rate by Entry Time
Listing这个市场不该进入：新品牌成功率只有17.39%，但新品牌新品失败率高达78.26%，近一年新增新品还明显往低利润滑。 这不是适合小品牌硬闯的市场；大品牌能靠品牌力和老listing继续收割，小品牌若没有明显创新和更强预算，基本会被价格战和同质化吞掉。
2025年到2026年，新品投放是加速的：2025年新增新品只有21个左右（5个盈利、16个不盈利），到2026年直接跳到48个左右（6个盈利、40个不盈利），说明竞争在加剧而不是变轻松。按时间看，2025年8月还有一批高利润新品，但到了2026年2月到6月，几乎清一色是不盈利新品；月度盈利结构也从早期还能看到10%~40%区间，迅速变成最近月份大多落在“未达盈利”桶里，这就是典型的后入场更难、价格战更重。市场总体盈利产品占48.24%，但新品盈利只有20.55%，说明真正可复制的新人成功并不多。
大品牌这边是清楚的：Santa Cruz Paleo、GHOST、Cure Hydration、Propel 都能靠品牌力和旧思路新包装拿到利润，像 B0GW8XG3NN、B0GW99JCHF、B0GW9GDTFB 这类 GHOST 单品月营收约 11,996~20,993 美元，B0GVLCPBND 的月营收更高到 181,800 美元；但这类成功多半不是“普通新品牌”能照抄的。小品牌真正能算成功的只有少数：VIRENTIS 的 B0FN48JFHH、B0FN4DT7VY、B0FN4B7YD9，ZestLytes 的 B0FNWM7HJ4、B0FNDHN9Y1，exdoo 的 B0GR92B15S，Type Zero 的 B0GGKXFFDM——它们靠的是差异化配方/口味/场景，不是靠硬刷评论；反过来，JYNOREX、ELECTRO IV、Mynzevirix 等一批新品牌多款产品失败，且部分新品牌 12 个月内做出 200~300+ 评论式竞争的风险很高，属于“predatory competitors”信号。用户预算 500,000 CNY 约合 7万美金级别，足够覆盖单个ASIN的起步，但面对这个市场里动辄 11,824~130,456 美元的新品预算区间，若还要补研发、品牌和认证，预算压力并不轻。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 4 2 2 3 0 12 2026 0 1 0 2 1 5 0 41 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 4 2 2 1 0 6 2025/9 0 0 0 0 0 1 0 1 2025/10 0 0 0 0 0 1 0 2 2025/11 0 0 0 0 0 0 0 3 2025/12 0 0 0 0 0 0 0 0 2026/1 0 1 0 0 1 2 0 4 2026/2 0 0 0 0 0 0 0 4 2026/3 0 0 0 1 0 0 0 1 2026/4 0 0 0 1 0 3 0 7 2026/5 0 0 0 0 0 0 0 16 2026/6 0 0 0 0 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCure HydrationB08V1H57G1 (4.4/5 (1305 Reviews))Cure Hydration - Electrolyte Drink Powder Watermelon 14 Packets
This listing is deemed profitablePrice (USD)$23.99Released TypeOld Release (2021-01-26)Brand is an old entry in this marketSize and Weight20.0 x 17.2 x 2.4 cm, 132.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
西瓜粉紫包装，视觉上更偏清爽与女性化、健康感, 采用果切西瓜主题的盒装+独立条包组合，整体辨识度高于常规单色功能包装Key Buying Motive
主打ORS口服补液思路，强调更快补水与更高电解质密度，同时保持无添加糖、植物基、清洁配方Target Customers
更适合关注快速补水、孕产期/哺乳期、旅行、宿醉恢复和日常轻脱水修复的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$95,960.004000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight31.58% / 33.25%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight28.78% / 30.45%Peak / Non PeakSales & BSR Performance
Venture PalB0BZS1JZTF (4.5/5 (2513 Reviews))Venture Pal Sugar Free Electrolytes Powder Packets - Liquid Daily IV Hydration Packets | Instantly Hydrating & Party Recovery | 5 Vitamins & 7 Electrolytes | Certified Vegan, Keto, Non-GMO | 16 Sticks
This listing is deemed profitablePrice (USD)$15.24Released TypeOld Release (2023-03-28)Brand is an old entry in this marketSize and Weight20.6 x 15.9 x 3.0 cm, 163.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
包装采用多色渐变条形设计，和常见单色电解质棒装相比更醒目。, 16条独立棒状小包装，配合彩色竖条视觉，偏向礼盒式/便携装风格。Key Buying Motive
主打7种电解质+5种维生素，并强调无咖啡因、无糖、适合日常补水与派对恢复。Target Customers
更适合需要日常补水、轻度脱水恢复、以及对无糖无咖啡因配方有偏好的用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$76,200.005000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.70% / 22.51%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight14.45% / 17.27%Peak / Non PeakSales & BSR Performance
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