- Benchmark ASINB0GL73MF1R
- MarketplaceUS
- Category ID3764231
- Analyzed Products
- Keywordsleep mask, blackout sleep mask, sleeping eye mask
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥9.34estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不建议进入，已经是高竞争、低容错、接近价格战的市场。 50万人民币表面上够做单个ASIN，但只够“入场”，不够“长期打赢”；如果你是小商家，基本要靠激进投放和更强的打法才可能挤进去，大品牌则需要额外的品牌、研发和推广投入才有机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：不建议进入，这个市场对新卖家是高风险且已接近价格战。 你的预算 50万 CNY 足够覆盖单个新ASIN的前期启动，但不足以把你送进一个能稳定赚钱的位置；更关键的是，市场里新品牌并不少，且大量新上架产品利润偏薄，真正适合小卖家的成功样本很少。
Early sourcing + logistics + marketing budget (USD)$1,886.64 - $7,790.97Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?54.16%New listing success rate (old brands):23.08%New listing success rate (new brands):54.55%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 遮光窗帘/遮光帘（尤其是宿舍、租房、酒店场景）
- 贴窗遮光膜或临时遮光贴纸（比眼罩更适合长期固定遮光）
- 可调光小夜灯/暖光床头灯替代完全遮黑的睡眠环境控制
- 白噪音机或白噪音App（当用户买眼罩主要是为了更快入睡、减少环境干扰时）
- 侧卧更友好的记忆棉颈枕/旅行枕（对旅行睡眠的替代，而不是单独遮光）
- 鼻梁贴/防漏光鼻贴类小配件（在用户只是不想买整只眼罩时，可作为低成本局部补救方案）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场：新品牌已经明显扎堆，利润又被压到低位，整体接近价格战区。 虽然像 Vynix 这类新品牌能做出单品成功，但它已经不是“低门槛机会”，更像是要靠更强预算、选品和推广才能挤进去的市场。
New products with Highest revenueVynix
Recent Monthly Revenue (USD):$9,840.00(1000pcs/month)B0FSQWZRYC (4.7/5 (1559 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$8,096.00(800pcs/month)B0FSQJTC3T (4.7/5 (1554 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,230.00(500pcs/month)B0GHQBM9T3 (4.7/5 (1554 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsMZOO
Recent Monthly Revenue (USD):$948,600.00(60000pcs/month)B07KC5DWCC (4.6/5 (100369 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$87,250.00(5000pcs/month)B0CBV4PKCT (4.6/5 (100345 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$84,050.00(5000pcs/month)B0B6HRZD6L (4.6/5 (100370 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsWM WESTERN MIRACLE
Recent Monthly Revenue (USD):$1,430.00(100pcs/month)B0FPC3DLB5 (4.4/5 (1126 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsLUMORY
Recent Monthly Revenue (USD):-(-)B0GX12ZRX3Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$3,116.00(400pcs/month)B0GV7ZDC4Q (4.3/5 (59 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 造型差异最大，蓝紫配色更醒目
- |
- 15°侧睡超薄侧翼，外观和结构更有辨识度
- |
- 3D凹槽+高鼻梁，适合怕压眼和戴妆人群
- |
- 整体更容易被点击，功能卖点也清晰
B0BW3P4ZVB (4.7/5 (16537 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 与3D眼罩差异明显，平面非3D设计很少见
- |
- 黑色双黑极简风，视觉更简洁百搭
- |
- 主打轻薄丝质贴脸，适合基础遮光用户
- |
- 外形和竞品区分度高，图片上容易一眼识别
B0FVM1D58W (4.6/5 (15575 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近/进入过度拥挤的价格战区。新品牌里虽然有少数能赚钱，但整体利润分布仍然偏低，说明不是靠“普通上新”就能赢，而是要么砸钱做品牌/投放，要么依赖明显差异化；对小商家来说，不靠激进打法几乎很难稳定成功。
证据很直接：新产品里，0%~10%利润占25%，10%~20%占25%，20%以下合计已经到75%；而真正有点像正常健康回报的30%~40%只占4.17%，40%以上为0。整体看，已知利润率样本117个里，<10%占25.64%，再加上负利润5.98%，说明低利润产品占比很高，市场是明显的低毛利竞争环境。再看新品牌新上产品，盈利率只有54.55%，但非盈利率也有36.36%；而老品牌的新上产品盈利率仅23.08%，非盈利率高达76.92%，说明这个市场对“普通新进入者”并不友好，能赢的往往不是普通小卖家。品牌层面，Vynix是少数新品牌成功案例：6个产品里5个盈利，成功率83.33%，但其低价产品要配合较强投放与上架执行，且已出现1个亏损SKU；Albatross Health New England、LitBear、WAOAW这些老品牌则更像大牌/强运营玩家，其中 Albatross Health New England 的新上款 B0FVM1D58W 预算约 7,790.97 CNY，月销1000、利润率11.28%，属于“能跑起来但不算舒服”的类型。反过来，失败样本里像 B0DJNSWVDP（FYGRIP）、B0D6WF2C3P（clbxzwc）、B0CY54R76L（JroyJoy）这些利润率都在-7.02%到-0.73%附近，说明低价同质化产品很容易被卷死。
结论很明确：大品牌如果要进，得准备明显高于单品常规预算的品牌/投放/研发成本；小商家如果要进，不打价格战和强营销基本没有机会。可参考的不是老品牌本身，而是少数真正的新品牌成功款：Vynix 的 B0FSQVBQDC、B0FSQWZRYC、B0FSQJTC3T、B0GHQBM9T3；以及 Albatross Health New England 的 B0FVM1D58W。若你预算是 500000 CNY，单个ASIN表面上够，但这个市场的现实是，预算只够“入场”，不够“长期打赢”，所以我不建议现在进入。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07KC5DWCCMZOO2018-11-09Yes$15.8160000pcs$948600.026.34%$249861.25B0CBV4PKCTMZOO2023-07-14Yes$17.455000pcs$87250.028.75%$25084.38B0B6HRZD6LMZOO2022-07-14Yes$16.815000pcs$84050.028.3%$23786.15
B07XFC3MF3MZOO2019-08-04Yes$16.844000pcs$67360.027.99%$18854.07B07YXLYTBNMZOO2019-10-09Yes$16.824000pcs$67280.027.96%$18811.49
B09712FSLYWAOAW2021-06-25Yes$16.523000pcs$49560.026.74%$13252.35
B07YSNNFY3LKY DIGITAL2017-11-08Yes$10.078000pcs$80560.014.86%$11971.22
B0F7HH87YHmyhalos2025-07-01Yes$13.544000pcs$54160.020.94%$11341.11
B0F7HF4M7Xmyhalos2025-05-05Yes$13.564000pcs$54240.020.45%$11092.08
B07MR27G3DLKY DIGITAL2017-11-08Yes$10.017000pcs$70070.015.81%$11078.07
B00GSO1D9OALASKA BEAR2013-05-27Yes$9.994000pcs$39960.021.08%$8423.57
B09XV3Z484WAOAW2022-06-20Yes$16.71000pcs$16700.031.71%$5295.57
B0GZJKF4MLUmisleep2025-09-23Yes$19.38800pcs$15504.032.49%$5037.25
B09WDLPKKHWAOAW2022-07-18Yes$16.951000pcs$16950.026.8%$4542.6
B0BR33QY9CLitBear2022-12-26Yes$16.43900pcs$14787.026.73%$3952.57B0F24GVH3Cmyhalos2025-05-10Yes$18.99700pcs$13293.026.8%$3562.53
B0B93GPDRSLitBear2022-08-09Yes$16.44800pcs$13152.026.63%$3502.38
B09CT3JQTZWAOAW2021-08-17Yes$16.73650pcs$10874.531.05%$3376.54B0GL73MF1RLitBear2026-02-06Yes$15.56800pcs$12448.023.4%$2912.84
B0F7HG8GKMmyhalos2025-05-05Yes$13.561000pcs$13560.021.14%$2866.59Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GZJKF4MLUmisleep2025-09-23Yes$19.38800pcs$15504.032.49%$5037.25B0GL73MF1RLitBear2026-02-06Yes$15.56800pcs$12448.023.4%$2912.84B0FSQWZRYCVynix2025-09-26Yes$9.841000pcs$9840.016.79%$1652.14B0FSQJTC3TVynix2025-09-26Yes$10.12800pcs$8096.017.7%$1433.0B0FVM1D58WAlbatross Health New England2026-01-09Yes$9.591000pcs$9590.011.28%$1081.76B0GHQBM9T3Vynix2026-01-20Yes$10.46500pcs$5230.018.77%$981.68
B0FSQVBQDCVynix2025-09-26Yes$8.71600pcs$5226.012.31%$643.33
B0FSQNN79CVynix2025-09-26Yes$10.8300pcs$3240.019.81%$641.85B0FPC3DLB5WM WESTERN MIRACLE2025-10-01Yes$14.3100pcs$1430.020.19%$288.72#New Product Success Rates
Listing这个市场不适合进入，已经接近/进入过度拥挤的竞争区，尤其不适合小商家。 新品牌里真正跑出来的只有少数，且大量新上架产品在 10% 利润线以下，说明这不是轻松吃红利的市场，而是靠持续投放、差异化和老牌优势硬顶出来的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Albatross Health New EnglandLitBearUmisleepWM WESTERN MIRACLEVynixNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Albatross Health New EnglandFacemoonJroyJoyLUMORYOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经接近价格战区，且新品牌成功率不够高。 近期进入量在升，2025年新品牌新品里只有60%盈利、40%亏损；到2026年表现进一步分化，但核心信号不是“更容易赚钱”，而是“更依赖少数强势品牌和更激进打法”。
证据看，市场并不健康。 按时间看，2025年出现6个盈利新品、5个亏损新品；2026年是3个盈利、6个亏损，亏损占比更高。新品牌里真正赚钱的主要是 Vynix，5个盈利款集中在同一品牌，单品如 B0FSQWZRYC、B0FSQJTC3T、B0GHQBM9T3 的利润率在16.79%~18.77%，但它的失败款 B0FSQZ8NT6 已经转为无销量，说明这不是低门槛市场，而是靠持续投放和持续迭代撑出来的结果。WM WESTERN MIRACLE 也是典型警示：B0FPC3DLB5 还能做到20.19%利润率，但同品牌的 B0H29H2STK 只有4.45%，而且该款带有黑帽促销特征，意味着要想复制这种“成功”，很可能需要更激进的营销手段。更糟的是，旧品牌新上架产品里有76.92%没达标，只有15.38%是新产品盈利，说明连老牌玩家都在被挤压，不是一个靠普通小团队就能稳定切入的环境。再看代表性成功款 B0GL73MF1R（LitBear），利润率23.4%，月销800，月利润2912.84美元，早期投入约4382.80美元；这类成绩对用户500000元预算是能覆盖的，但它是老品牌 LitBear 的成功，不该当作小商家可复制样本。
短结论：大品牌有条件试，但小商家不建议进。 如果一定要看标杆，大品牌应盯住 MZOO（老品牌，81.82%产品盈利，像 B07KC5DWCC 利润率26.34%、B0CBV4PKCT 28.75%），但它靠的是成熟品牌势能，不是新玩家可直接模仿；小商家可参考的真实新品牌成功只有 Vynix 的少数白帽新品，但它们也伴随明显的投放压力和品牌集中度，且失败款不少。以当前数据看，市场不是“有机会”，而是已经进入高竞争、低容错阶段，不建议继续推进。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 4 1 1 0 3 2026 0 0 4 2 1 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 4 0 1 0 1 2025/10 0 0 1 0 1 0 0 1 2025/11 0 0 1 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 3 2 0 0 0 0 2026/2 0 0 0 0 1 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 1 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesLitBear Sleep Mask for Side Sleeper Women Men, Eye Mask for Sleeping
This listing is deemed profitablePrice (USD)$16.44Released TypeOld Release (2022-08-09)Brand is an old entry in this marketSize and Weight26.8 x 11.0 x 2.4 cm, 82.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色款在同类黑色/素色产品中更容易吸引女性用户，具备一定视觉差异。, 采用3D立体眼罩+22mm加高鼻梁+15°倾斜超薄边缘的组合结构，明显区别于普通平面眼罩。Key Buying Motive
兼顾侧睡减压、深度遮光、睫毛/眼妆无压迫，是针对侧睡场景做的功能升级。Target Customers
侧睡人群、在意眼妆/睫毛保护的女性用户、需要更强遮光的高敏感睡眠人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$13,152.00800 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight24.31% / 26.63%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight20.80% / 23.12%Peak / Non PeakSales & BSR Performance
LitBear Sleep Mask for Side Sleeper Women Men, Eye Mask for Sleeping
This listing is deemed profitablePrice (USD)$16.41Released TypeOld Release (2023-02-17)Brand is an old entry in this marketSize and Weight27.0 x 11.2 x 2.4 cm, 80.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蓝紫色外观在同类黑色/粉色主流款中更容易形成差异化记忆点, 15°侧睡超薄侧翼 + 22mm加高鼻梁 + 12mm 3D凹槽的组合结构，明显区别于普通平面眼罩Key Buying Motive
针对侧睡场景做了减压与防漏光双优化，同时保留可眨眼的3D眼窝空间Target Customers
侧睡人群、戴睫毛接发/化妆后仍希望不压眼的用户、需要更强遮光的旅行/午休用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,384.50450 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight24.17% / 26.52%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight20.57% / 22.92%Peak / Non PeakSales & BSR Performance
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