- Benchmark ASINB0GR4XCTWB
- MarketplaceUS
- Category ID3760901
- Analyzed Products
- Keywordear plugs for sleeping, reusable silicone ear plugs
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥14.77estimated
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入。新品牌成功率只有13.04%，失败率高达82.61%，而且新品牌只出现了6个品牌，却已经有大量同质化新品在互相挤压；这不是蓝海，是明显的高压竞争市场。 对大品牌来说可以靠更高预算和产品升级硬切，但对小卖家来说，现有数据已经显示必须靠明显差异化，甚至带有激进投放和强营销的打法才有机会，正常打法很难赢。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，用户预算够做单个ASIN的前期试水，但不够支撑长期竞争，而且新品牌失败率已经压到82.61%，明显是高风险市场。 目前市场里可确认的盈利新品只有4个，占比14.29%；其中纯新品盈利只有13.04%，老链接上新盈利只有4.35%，而非盈利新品高达82.61%。这说明不是“还能切入”，而是已经进入了强竞争、低容错阶段。你的预算50万人民币大约能覆盖这类新品前期投入，但这不包含研发、品牌、认证等长期成本，单靠预算并不能换来成功。
Early sourcing + logistics + marketing budget (USD)$7,096.15 - $10,972.91Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?17.85%New listing success rate (old brands):20.00%New listing success rate (new brands):13.04%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 一次性泡棉耳塞：通常更便宜、更容易买到，适合先试用是否需要隔音，但舒适度和可重复使用性较弱。
- 降噪白噪音App/白噪音机：对轻度环境噪音和打鼾有一定替代作用，不需要塞入耳道，使用门槛低；适合不习惯耳塞的人。
- 床头/枕边小型白噪音设备：比高端耳塞更容易接受，尤其适合对耳道敏感、但又想遮盖环境噪音的用户。
- 睡眠耳罩或包耳式睡眠耳机：不直接堵住耳道，适合不想要异物感的人；对于侧睡者可能比硬质耳塞更容易适应。
- 改善睡眠环境的低成本方案（门缝挡条、厚窗帘、地毯/软装吸音）：一次投入后可长期降低室内噪音，适合固定居住环境的用户。
- 睡姿/枕头结构调整（如更高的侧睡枕、减少耳朵压迫的枕型）：可降低侧睡时耳塞不适带来的放弃率，尤其适合不想长期佩戴耳塞的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：2026年新品牌密集涌入，但负面新上市产品已经明显多于成功案例，且低价同质化很重，属于高压竞争而不是可复制的增量市场。对小卖家尤其不友好，若要进场就必须拿出明显差异化、预算和品牌力，否则大概率会被快速打掉。
Most investment in new productsNew products with Highest revenueLeast investment in new productsEARHOPE
Recent Monthly Revenue (USD):$17,343.00(900pcs/month)B0H5JFL72X (4.6/5 (107 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsMack's
Recent Monthly Revenue (USD):$129,900.00(10000pcs/month)B07G1MWHNR (4.6/5 (6756 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsLcogete
Recent Monthly Revenue (USD):-(-)B0GJZ5VJQV (4.6/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GJDCSMMH (4.7/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GJD6WFT1 (4.6/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 橙色独立包装，视觉最醒目，点击率高
- |
- 三翼式结构更像专业防护耳塞，和睡眠款差异大
- |
- 批量卫生分装感强，适合随身携带和多场景使用
B0BYRHF47Y (4.4/5 (104 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 蓝色收纳盒+多色耳塞，外观与其他款差异明显
- |
- 可塑形低外凸设计，和常见耳塞形态区别大
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- 兼顾睡眠、游泳、旅行，场景更丰富，容易吸引点击
B0GWCYXRMC (4.4/5 (31 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，属于明显的高风险竞争市场。 新品牌新上架产品的成功率只有13.04%，失败率高达82.61%；利润结构也不够健康，全部产品里只有11.69%落在20%以下的可接受区间之外，虽然主力利润带集中在20%~40%，但真正的新品牌可复制成功案例非常少，且已有大品牌与老品牌占位明显。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07G1MWHNRMack's2018-08-10Yes$12.9910000pcs$129900.023.93%$31085.07
B0CHJ79LSQJUSTRVN2023-09-07Yes$9.657000pcs$67550.018.78%$12685.89B0H5JFL72XEARHOPE2026-06-16Yes$19.27900pcs$17343.034.98%$6066.59B0GR4XCTWBNOX SLEEP2026-03-04Yes$24.61600pcs$14766.036.9%$5448.66
B0B9CDC567Alpine Hearing Protection2023-04-13Yes$16.95700pcs$11865.034.49%$4092.24
B0CHJBBNGTJUSTRVN2023-09-07Yes$11.481000pcs$11480.024.03%$2758.65
B097YQLX6KAlpine2021-09-27Yes$16.95400pcs$6780.034.65%$2349.27
B0B3F23QK2Alpine Hearing Protection2022-06-07Yes$18.95300pcs$5685.036.61%$2081.28
B0DMPPW86QCURVD2024-11-11Yes$19.95300pcs$5985.034.61%$2071.41
B0DMPNJH1YCURVD2024-11-11Yes$19.95300pcs$5985.034.6%$2070.81
B0DMQ1MRZBCURVD2024-11-11Yes$19.95300pcs$5985.034.28%$2051.66
B0FK3PKMDSPeace&Quiet2025-07-27Yes$12.51500pcs$6255.025.17%$1574.39
B0DMQ8MK8WCURVD2024-11-11Yes$19.95200pcs$3990.031.45%$1254.86
B0GMQWDP3RAlpine Hearing Protection2026-06-16Yes$16.95200pcs$3390.034.65%$1174.64
B0BY8N8Y31Peace&Quiet2023-03-13Yes$17.92200pcs$3584.032.4%$1161.22
B0FK3QFGCWPeace&Quiet2025-07-27Yes$12.73300pcs$3819.025.36%$968.5
B0CHJ7CKKFJUSTRVN2023-09-07Yes$12.24300pcs$3672.025.22%$926.08B0BYRHF47YQuality Plugs by Rips2023-08-01Yes$19.95200pcs$3990.019.71%$786.43
B0F9YB8NQ4JUSTRVN2025-05-27Yes$12.25200pcs$2450.025.62%$627.69
B088B7XRW8VEGPOET2020-06-30Yes$9.89250pcs$2472.519.07%$471.51Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0H5JFL72XEARHOPE2026-06-16Yes$19.27900pcs$17343.034.98%$6066.59B0GR4XCTWBNOX SLEEP2026-03-04Yes$24.61600pcs$14766.036.9%$5448.66B0GMQWDP3RAlpine Hearing Protection2026-06-16Yes$16.95200pcs$3390.034.65%$1174.64B0GWCYXRMCAITOLY2026-04-07Yes$8.05200pcs$1610.010.4%$167.44#New Product Success Rates
Listing这不是一个适合进入的市场：新品成功率只有14.29%，而且真正能赚钱的新品几乎都靠老款升级、明确差异化和更高投入；对新品牌来说，合规做法下能跑通的只有少数，纯复制型新入局基本会失败。 市场里已出现6个新品牌、18个老品牌，老牌还在持续占住高利润位置，说明竞争门槛高、不是蓝海；同时整体已识别利润率产品里，处在10%以下的占比不低，价格战风险明显。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AITOLYAlpine Hearing ProtectionEARHOPENOX SLEEPNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Peace&QuietAITOLYLcogeteOther#Success Rate by Entry Time
Listing这个市场现在不适合进入，已经进入明显的过热和价格战阶段。 近期开新品牌并不少，但真正赚钱的很少；你这类单品预算 50万 CNY 看似够用，但按市场里最近成功者的真实投入水平，进入门槛并不低，而且后续品牌/研发/认证成本还没算进去。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 1 1 0 3 0 23 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 10 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 1 0 2 2026/4 0 0 1 1 0 0 0 3 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 2 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesQuality Plugs by RipsB0BYRHF47Y (4.4/5 (104 Reviews))100 Pairs of Orange Reusable Ear Plugs - Individually Wrapped, Providing Ear Protection & Noise Reduction up to 25dB NRR - Bulk Silicone Ear Buds for Motorcycle, Gun Range, Shooting, Sleeping, Work
This listing is deemed profitablePrice (USD)$19.95Released TypeOld Release (2023-08-01)Brand is an old entry in this marketSize and Weight22.1 x 15.8 x 7.3 cm, 240.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
橙色独立包装，辨识度高且偏向批量卫生收纳场景, 三翼式耳塞结构，和常见圆柱/可塑型睡眠耳塞相比更像专业防护耳塞Key Buying Motive
单独密封包装，强调卫生与便携；三翼结构兼顾睡眠、摩托、射击等多场景降噪Target Customers
需要大量分装、随身携带或工作场景轮换使用的用户，如工地、车内、宿舍、射击/骑行人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,990.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.01% / 19.71%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.62% / 9.32%Peak / Non PeakSales & BSR Performance
CURVD Ear Plugs for Sleeping, Noise Blocking Earplugs, 28dB SNR (Blue)
This listing is deemed profitablePrice (USD)$19.95Released TypeOld Release (2024-11-11)Brand is an old entry in this marketSize and Weight12.4 x 7.6 x 1.7 cm, 57.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蓝色款在同类睡眠耳塞中更偏向清爽、医疗感与便携识别度。, 低外露、贴耳式轮廓设计，适合侧睡且比常见三层/蘑菇头耳塞更“隐形”。Key Buying Motive
5个耳塞套尺寸（XXS-L）+ 低外露贴耳结构 + 便携挂扣收纳盒，兼顾小耳道、侧睡舒适和随身携带。Target Customers
更偏向小耳道用户、侧睡人群、通勤旅行者，以及对舒适度和随身收纳有要求的轻度噪音敏感人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,985.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight33.52% / 34.61%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight32.12% / 33.22%Peak / Non PeakSales & BSR Performance
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