
这个市场不值得进入,结论很明确:已进入价格战且接近饱和,新品牌和小商家都没有可复制的成功窗口。 你现在的 500000 CNY 预算理论上能进场,但不是“够不够钱”的问题,而是“进场后能不能赚钱”的问题;按现有数据看,不能。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,且你现在的预算可以覆盖入场,但不足以把胜率做出来。 目前市场已经处在明显价格战区,整体盈利产品只占5.33%,而新发布产品盈利率是0%,说明新入场基本没有跑通;对小商家和大品牌来说,这都不是好市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显是高竞争、低利润的价格战区。 数据里新品牌几乎没有跑通:新品牌新上架盈利率为0%,新品牌新上架亏损率为100%;整体可识别盈利产品只占5.33%,而新上架产品盈利率也是0%,说明新流量不是机会,反而是被挤压得最厉害的区域。
这个市场不建议进入,结论是明确的:已进入价格战且明显偏饱和,新品牌几乎没有真正的盈利窗口。 关键数据很直接:已识别的新品牌只有2个,但新发布产品15个里,盈利率是0%,整体可识别盈利产品也只有5.33%,而新产品的利润区间集中在-11.60%到10.93%,这就是典型的低利润内耗市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DQYGS9KB | JAMEND CLXP | 2023-03-09 | Yes | $11.85 | 75pcs | $888.75 | 14.73% | $130.92 |
![]() | B0DJVF16HC | JAMEND CLXP | 2023-03-09 | Yes | $9.98 | 75pcs | $748.5 | 12.03% | $90.05 |
![]() | B0B5YDVPVV | OIWTLIFE | 2022-07-06 | Yes | $9.99 | 50pcs | $499.5 | 12.57% | $62.79 |
![]() | B0F587N31B | Lolalet | 2025-07-11 | Yes | $9.99 | 50pcs | $499.5 | 11.77% | $58.8 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FL8W51BF | zerokyclan | 2025-08-05 | No | $6.99 | 400pcs | $2796.0 | -9.97% | $-278.76 |
![]() | B0FL9139GV | zerokyclan | 2025-08-05 | No | $6.99 | 400pcs | $2796.0 | -6.01% | $-168.03 |
![]() | B0FL8WY93S | zerokyclan | 2025-08-05 | No | $6.99 | 100pcs | $699.0 | -9.97% | $-69.69 |
![]() | B0GS97KL8Z | Generic | 2026-03-24 | No | $7.0 | 50pcs | $350.0 | -18.23% | $-63.8 |
![]() | B0GH271318 | JAMEND CLXP | 2026-01-15 | No | $9.98 | 50pcs | $499.0 | 7.64% | $38.13 |
![]() | B0FX3JR9P4 | meekoo | 2025-10-21 | No | $8.99 | -pcs | $- | -6.66% | $- |
![]() | B0H2D1HH74 | Binoster | 2026-05-20 | No | $8.54 | -pcs | $- | -1.3% | $- |
![]() | B0H2QXMLZB | BEUNAIZER | 2026-05-23 | No | $9.99 | -pcs | $- | 7.29% | $- |
![]() | B0G6LHP3X7 | BESSKON | 2025-12-12 | No | $8.99 | -pcs | $- | 5.86% | $- |
B0H2QSCYKC | BEUNAIZER | 2026-05-23 | No | $9.08 | -pcs | $- | 2.55% | $- | |
B0GX5N667P | PUDDING CABIN | 2026-04-14 | No | $13.99 | -pcs | $- | 25.11% | $- | |
![]() | B0FL8VKVCJ | zerokyclan | 2025-08-05 | No | $- | -pcs | $- | -% | $- |
![]() | B0GX6R3PFF | Generic | 2026-04-14 | No | $- | -pcs | $- | -% | $- |
![]() | B0FX3LQYHF | meekoo | 2025-10-21 | No | $- | -pcs | $- | -% | $- |
![]() | B0GLXPXK9V | Vaincre | 2026-02-06 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入:新品成功率为0%,整体可验证盈利率只有5.33%,而且所有已识别的新发布产品都没有跑出真正可复制的成功。 这不是增长型市场,而是明显的低利润、强竞争、偏价格战的市场;对大品牌和小商家都不友好,直接结论是不建议推进。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:已经是高风险、明显接近饱和的价格战市场。 近期开新品牌几乎没有成功,新品牌 5 个新发布产品里 0 个盈利,成功率 0%;而且近两年的新增产品几乎全部落在亏损区,说明竞争不是在“挑机会”,而是在“拼低价和投放”。
从时间趋势看,2025 年开始连续出现新入场但不赚钱的案例,2026 年还在延续:新发布产品里,2025 年 8 月有 zerokyclan 3 个亏损、1 个“暂未验证”;2026 年 1 月 JAMEND CLXP 1 个亏损,2 月 Vaincre 1 个亏损,3 月 Generic 1 个亏损,4 月 Generic 1 个亏损、PUDDING CABIN 1 个亏损,5 月 BEUNAIZER 和 Binoster 合计 3 个亏损。对应的利润区间里,2025 年新上市产品没有任何盈利项,2026 年也只有 1 个落在 -10%~0%、1 个低于 -10%,其余全是“未达盈利”。这不是健康增长,是持续恶化的竞争信号。同时,市场整体只有 5.33% 的产品是盈利的,新发布产品盈利率是 0.00%,典型地落入高风险区。
给你具体可参考的案例也很明确:新品牌侧,zerokyclan 的 4 个新产品全部亏损,Vaincre 的 1 个也亏损;这类“新品牌成功案例”不存在。老品牌侧,Generic 不是新入场品牌,但它 6 个产品里 0 个盈利,代表老牌也没能打开利润。唯一还能看作“活着卖”的样本是 B0GS97KL8Z(Generic),月销约 50、近月收入 350 美元,但利润率是 -18.2%,早期投入 1386 美元,说明有销量不等于能赚钱。你只有 500000 CNY,理论上够投,但在这个市场里,钱更可能被消耗在补亏、投流和低价竞争上,而不是形成可复制利润。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 6 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |