
这个市场不适合进入,已经偏向价格战而且新品牌几乎没有成功窗口。 现在可识别的新品牌只有 ROCKBROS,2 个新上架产品全部亏损,成功率 0%;市场里可识别的盈利产品占比也只有 7.69%,新上架产品整体盈利率同样是 0%,说明新进入者基本不是靠常规打法赚钱,而是被快速挤出。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论:不建议进入,这个市场对新卖家并不友好。 你的预算 500000 CNY 表面上足够覆盖单个 ASIN 的前期起步,但从数据看,这个类目现在几乎没有稳定可复制的赚钱样本,反而更像低胜率、强竞争的淘汰场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,属于高风险且明显偏饱和。 目前可见的新品牌只有 ROCKBROS 一个,但它 2 个新上架 ASIN 全部亏损、成功率 0%,新上架产品盈利率也是 0%;市场整体可识别盈利产品比例只有 7.69%,已经接近价格战区间。即使 Durovelo 这个老品牌有单品跑通,也不代表小品牌能复制,反而说明这个类目更像是“强品牌拿资源打的市场”,不是普通新卖家能稳定切入的市场。
这个市场不适合进入,整体已经偏向价格战和品牌挤压,新品牌几乎没有健康的盈利窗口。 现有样本里,已知利润率产品只有2个在20%~30%,但新产品里没有任何一个达到可接受水平;新品牌新上架盈利率为0%,而新上架产品总体也是0%盈利,说明新进入者现在不是靠差异化赚钱,而是直接被挤出。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DP2PPX7N | Durovelo | 2025-01-28 | Yes | $50.1 | 200pcs | $10020.0 | 26.57% | $2662.32 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0H3ZYSVCY | ROCKBROS | 2026-06-04 | No | $27.32 | -pcs | $- | 25.94% | $- |
![]() | B0H412BH3N | ROCKBROS | 2026-06-04 | No | $- | -pcs | $- | -% | $- |
![]() | B0FV2C4PWC | ELITE | 2025-10-07 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入,已经进入价格战和低成功率状态。 新品整体盈利率是0%,市场样本里只有7.69%的产品能赚钱,而且新品利润分布几乎全落在低区间;更关键的是,近一年新品几乎都是非盈利,说明新入场者基本没法靠常规打法跑通。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这不是一个适合进入的市场:新品牌几乎没有成功样本,且最近进入的产品全部没跑通,市场已经在向价格战/高门槛方向走。 你现在的 50 万人民币预算,足以覆盖少数单品的前期启动,但从现有数据看,进入后大概率只能换来更高的试错成本,而不是稳定利润。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |