- Benchmark ASINB0F1LV9XNY
- MarketplaceUS
- Category ID12097478011
- Analyzed Products
- Keywordwireless earbuds, earbud headphones
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，结论很明确：已经进入价格战和过度拥挤状态，小卖家不适合硬闯，大品牌也只有重投入+强差异化才有机会。 目前可识别的新品牌只有16个，但新发布产品只有22个里，盈利的只有7个，成功率31.82%；放到全部38个新发布样本看，真正盈利的只有26.32%。而且最近一批新品几乎全面走弱，2026年4月到6月连续出现大量失败新款，说明竞争不是在变好，而是在加剧。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经明显被大品牌和老品牌挤满，新品牌虽然还能出单，但整体已经进入价格竞争区。 用户预算 50万 CNY，按当前样本里可见的新入场成功案例，单个ASIN的入场预算大多只有约 1,252~1,857 CNY；看起来你“付得起首轮上架”，但这只是前几个月的备货、物流和投放，不包含研发、品牌和认证，长期投入远不够。
Early sourcing + logistics + marketing budget (USD)$1,252.28 - $1,857.46Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?42.10%New listing success rate (old brands):18.75%New listing success rate (new brands):31.82%Which new brands have these successful new listings?...Which old brands have these successful new listings?Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 有线入耳式耳机（3.5mm 或 USB-C）
- 带线控的基础耳机麦克风
- 单耳蓝牙耳挂/单边通话耳机
- 颈挂式蓝牙耳机
- 开放式耳挂耳机（非入耳）
- 手机自带扬声器 + 小型便携通话麦克风
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不建议进入：已经明显进入价格战区，而且新品成功率偏低。 当前样本里可识别的整体盈利产品占36.56%，但新品盈利率只有26.32%，而且近月走势更差：2026年4月到6月连续出现大量新品牌新品失败，失败新品分别有7、5、3个，说明竞争在加剧而不是变好。
New products with Highest revenueZEYARUIBO
Recent Monthly Revenue (USD):$7,148.00(400pcs/month)B0FRF3TZJQ (4/5 (79 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productskurdene
Recent Monthly Revenue (USD):$9,690.00(1000pcs/month)B0DK3L29QS (4.3/5 (2417 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,432.00(400pcs/month)B0G5WQ5RXW (4.3/5 (60222 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,662.00(300pcs/month)B085VX9JY7 (4.3/5 (60253 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsDESOFICON
Recent Monthly Revenue (USD):$1,988.00(200pcs/month)B0G2H1P53L (4.3/5 (1424 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new products1 Hora
Recent Monthly Revenue (USD):$1,302.00(100pcs/month)B0FK4ZM982 (4.4/5 (421 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsKeenso
Recent Monthly Revenue (USD):-(-)B0FY6QCHLJ (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FY6VWM61 (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 化妆镜充电盒，外观辨识度高
- |
- 半透明米色设计，适合女性随身补妆场景
- |
- 造型和常规耳机盒差异明显，容易吸引点击
B0GFDTTGQP (4/5 (82 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 耳夹式开放佩戴，外形和入耳式差别大
- |
- LED电量显示很醒目，商品图更抓眼
- |
- 更适合运动通勤人群，功能场景清晰
B0CM6TQH67 (3.8/5 (766 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近价格战+过度拥挤，尤其不适合小商家。 新品里只有约31.82%能盈利，但真正有明确销量、且利润率达标的新进入产品里，盈利主要集中在少数品牌和少数打法：要么是老品牌借新款延续品牌力，要么是新品牌做了明显差异化并配合较强推广；像 Keenso 这种新品牌两款新品都没跑出来，说明单纯复制公模几乎没机会。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09MQGTP7YLWZCAM2021-11-29Yes$9.883000pcs$29640.017.68%$5240.36B0FRF3TZJQZEYARUIBO2025-09-17Yes$17.87400pcs$7148.027.26%$1948.55B0G5WQ5RXWkurdene2025-12-09Yes$13.58400pcs$5432.025.32%$1375.39B085VX9JY7kurdene2020-04-05Yes$15.54300pcs$4662.029.11%$1357.11B0F2H7ZYR1Lanteso2025-03-31Yes$9.781000pcs$9780.012.2%$1193.16B0DK3L29QSkurdene2024-10-15Yes$9.691000pcs$9690.011.94%$1156.99
B0FCFTZC2DABCPOW2025-06-09Yes$8.021100pcs$8822.011.92%$1051.59
B0DMN2632Ykurdene2024-11-11Yes$13.62300pcs$4086.025.58%$1045.2
B0DTDSQF99kurdene2025-01-18Yes$13.58300pcs$4074.025.32%$1031.54
B0G5WVJ9PTkurdene2025-12-09Yes$13.59300pcs$4077.025.18%$1026.59
B0FDK35PSKMOZOTER2025-06-18Yes$15.89200pcs$3178.027.37%$869.82
B0D3X4DN6ZGsangoo2024-05-27Yes$14.17200pcs$2834.028.68%$812.8
B0G5WZ2M7Fkurdene2025-12-09Yes$13.62200pcs$2724.025.41%$692.17
B0DBL9BLYFYXYKODM2024-07-30Yes$13.58200pcs$2716.022.3%$605.67
B0BQ2MMKWCSYSFUN2022-12-14Yes$12.01250pcs$3002.518.45%$553.97
B0CGVJR113DTMNEP2023-08-29Yes$12.41200pcs$2482.019.52%$484.49
B0D47S4YC4eKids2024-05-15Yes$23.2350pcs$1161.534.49%$400.61
B0D1CSWDJKeKids2024-04-10Yes$23.2250pcs$1161.034.42%$399.62
B0D47S2HG1eKids2024-05-15Yes$23.2350pcs$1161.534.17%$396.89B0G2H1P53LDESOFICON2025-12-08Yes$9.94200pcs$1988.019.78%$393.23Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FRF3TZJQZEYARUIBO2025-09-17Yes$17.87400pcs$7148.027.26%$1948.55B0G5WQ5RXWkurdene2025-12-09Yes$13.58400pcs$5432.025.32%$1375.39B0G5WVJ9PTkurdene2025-12-09Yes$13.59300pcs$4077.025.18%$1026.59B0G5WZ2M7Fkurdene2025-12-09Yes$13.62200pcs$2724.025.41%$692.17B0G2H1P53LDESOFICON2025-12-08Yes$9.94200pcs$1988.019.78%$393.23B0FK4ZM9821 Hora2025-09-11Yes$13.02100pcs$1302.021.79%$283.71
B0G5XLQLRGiHoto2025-12-09Yes$13.35100pcs$1335.020.95%$279.69B0F1LV9XNYLUDOS2025-09-07Yes$12.9950pcs$649.527.1%$176.02B0GFDTTGQPSTUPIDYIN2026-01-07Yes$9.99100pcs$999.012.91%$128.98
B0GFDJ8QMNSTUPIDYIN2026-01-07Yes$9.99100pcs$999.012.91%$128.98#New Product Success Rates
Listing这个市场不适合进入，结论是直接放弃。 新品成功率只有26.32%，但更关键的是新品牌里真正能复制的成功案例很少，且市场里已有老品牌持续占据利润位，说明这不是“低门槛增长市场”，而是一个已经被成熟品牌和老链接反复收割的高竞争赛道。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
kurdeneSTUPIDYINOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JiunaiJVCOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入过热竞争区。 最近新增并且有明确结果的新品里，盈利只占31.82%（7个），不盈利占68.18%（15个）；整体可识别利润产品里，盈利率36.56%，而新发布产品盈利率只有26.32%，说明新进入者胜率明显偏低，竞争正在加剧。
时间信号也在变差：2026年的新发布几乎清一色走向失败。 2025年还能看到 DESOFICON 的 B0G2H1P53L、1 Hora 的 B0FK4ZM982、ZEYARUIBO 的 B0FRF3TZJQ 这类少量成功案例，但 2026 年新发布产品里，20个不盈利、只有2个盈利；其中像 Keenso 的 B0FY6QCHLJ、B0FY6VWM61 都没有形成有效销量，属于失败样本。更关键的是，成功路径越来越依赖老牌/强品牌和旧链接改造：kurdene 这类老品牌有 3 个新产品盈利，典型 ASIN 有 B0G5WVJ9PT、B0G5WQ5RXW、B0G5WZ2M7F；而新品牌真正自然成功的样本非常少，像 DESOFICON 的 B0G2H1P53L 只靠低预算 1252.28 美元和 19.78% 利润率勉强跑通，1 Hora 的 B0FK4ZM982 需要 1857.46 美元预算，ZEYARUIBO 的 B0FRF3TZJQ 甚至被标成黑帽式推广，带 79 条评论就做到 7148 美元月销，明显有刷评/强推嫌疑，不适合作为正常小卖家参考。
结论很明确：大品牌能进，但要重投入；小卖家不适合硬闯，除非能做出强差异化且预算至少覆盖 1252.28–1857.46 美元的前期投入，还要承受后续品牌、研发和推广额外成本。 这个类目里低利润和失败样本占大头，B0FY6QCHLJ、B0FY6VWM61、B0FNWPGVWM、B0G425259P 这类近期新品都没跑通；如果没有明显创新或品牌势能，继续进入就是在价格战里消耗现金。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 7 0 0 8 2026 0 1 0 2 0 0 0 19 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 3 0 0 2 2025/10 0 0 0 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 1 4 0 0 1 2026/1 0 0 0 2 0 0 0 1 2026/2 0 1 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 7 2026/5 0 0 0 0 0 0 0 5 2026/6 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMAcnas Wireless Earbuds Open Ear Clip Headphones Air Conduction Earbuds LED Power Display Earphones Sport Bluetooth 5.3 Headphones (Black)
This listing is deemed profitablePrice (USD)$11.20Released TypeOld Release (2023-10-31)Brand is an old entry in this marketSize and Weight9.7 x 9.2 x 3.7 cm, 68.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
黑色配色，整体为常见消费电子风格, 耳夹式开放佩戴结构，相比主流入耳式耳机更突出Key Buying Motive
耳夹开放式空气传导，强调运动时保留环境声；带LED电量显示和约40小时续航Target Customers
偏向跑步、骑行、通勤等需要环境感知的运动人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,240.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.92% / 16.57%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.96% / 13.61%Peak / Non PeakSales & BSR Performance
LUDOS Zenith USB C Headphones for iPhone 17 16 15 Pro Max Plus Air iPad Pro Air, 5 Years Warranty, USB-C Earbuds for Samsung Galaxy S24 S23 Ultra S22 S21 S20 A55 A54 A53, USB Type C Earphone - Orange
This listing is deemed profitablePrice (USD)$12.99Released TypeNew Release (2025-09-07)Brand is a new entry in this marketSize and Weight8.5 x 6.4 x 1.7 cm, 18.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
橙色外观在同类USB-C有线耳机中较醒目，便于形成低价差异化记忆点, 整体为常见通用型USB-C入耳式有线耳机结构，非私模外观Key Buying Motive
USB-C即插即用，兼容新款无3.5mm接口的手机、平板和笔记本；强调5年/2年质保与全天候客服，降低购买顾虑Target Customers
面向刚换用USB-C手机、需要备用有线耳机、以及更在意稳定通话和零延迟的轻预算用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$649.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight25.51% / 27.10%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight24.84% / 26.42%Peak / Non PeakSales & BSR Performance
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