- Benchmark ASINB0F3FN346G
- MarketplaceUS
- Category ID705323011
- Analyzed Products
- Keywordelectronics accessories
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，核心问题不是预算，而是机会太窄：目前只有 1 个可验证盈利样本、1 个失败样本，新品牌成功率看起来是 50%，但样本只有 2 个，完全不足以证明市场健康。 更关键的是，盈利款利润率只有 22.32%，说明它不是高利润空间市场；而失败款直接证明，缺少明显差异化就会迅速掉队，市场更像靠“主题外观+功能小改”硬挤出来的单点机会，不是适合稳定复制的赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，用户预算是够做单个ASIN首发的，但市场已经偏向价格战和低成功率，整体不适合继续推进。 你有 500,000 CNY，单看资金面足以覆盖当前样本里这类产品的首发成本；但更关键的是，样本里只有 1 个可判断利润的产品，而且利润产品与亏损产品各 1 个，盈利率只有 50%，新发布产品盈利率也只有 50%，这离“健康机会”差得很远。更糟的是，2025 年这一批新发布里同时出现了盈利和不盈利各 1 个，说明进入后并不是靠预算就能稳定赢，后续还要额外承担品牌、设计和认证成本，预算并不宽松到足以支撑长期竞争。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Potential certificate expensesFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 单独购买一只更便宜的基础无线鼠标（无品牌/入门款），再搭配现有任意鼠标垫使用：通常总成本更低，也更容易替换和退货。
- 直接使用笔记本触控板、平板触控或系统自带指针设备：零额外支出，适合轻度办公和临时使用场景。
- 选择有线USB鼠标替代无线鼠标：价格通常更低，不用配对或担心电池/接收器问题，使用门槛更低。
- 购买普通大号通用鼠标垫/桌垫，而不是球队联名套装：更便宜、款式更中性，适用面更广。
- 如果主要需求是桌面装饰和球队元素，可改买便宜的球队贴纸/桌面小配件来满足情绪价值：比功能性套装更省钱。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场目前不值得进入。 关键不是“有没有赚钱样本”，而是新品牌刚进入就出现一正一负、而且整体可复制性很弱：SOAR 只有 1 个可盈利 ASIN，另一个同品牌新 ASIN 直接失败，说明这里不是稳定的机会场，而是靠差异化切口硬挤出来的窄机会。
New products with Highest revenueLeast investment in new productsMost investment in new productsSOAR
Recent Monthly Revenue (USD):$1,063.00(50pcs/month)B0F3FN346G (4.4/5 (20 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsSOAR
Recent Monthly Revenue (USD):-(-)B0GLQYJD55Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0F3FN346G (4.4/5 (20 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GLQYJD55Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：目前只有1个新品牌SOAR做出可验证的盈利款，另一款同品牌新产品B0GLQYJD55直接失败，说明不是“新品牌可轻松切入”的市场，而是高度依赖差异化与主题化包装的窄机会。 当前样本里可见的盈利产品利润率只有22.32%，低于40%但高于15%，属于“能做但不宽松”的水平；而新品牌新产品盈利率按可验证样本看是50%，但样本只有2个，不能代表真实成功率，且失败款已经显示出没有明显独特性就会迅速掉队。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F3FN346GSOAR2025-08-01Yes$21.2650pcs$1063.022.32%$237.27Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0F3FN346GSOAR2025-08-01Yes$21.2650pcs$1063.022.32%$237.27#New Product Success Rates
Listing结论很明确：这个市场目前不值得进入。 现有样本里只有1个新品品牌SOAR，结果是1胜1负，表面成功率50%，但这不是健康市场，而是高度依赖单一打法的窄口子机会；一旦没有“基于旧款改造+外观差异+功能差异”的组合，基本就会直接失败。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SOARNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SOAR#Success Rate by Entry Time
Listing这个市场不该进入：当前样本里新品牌成功率只有50%，但只有2个新品牌样本，无法证明市场健康；更关键的是，最近一年只看到 1 个新品牌成功、1 个新品牌失败，且没有任何增长扩张迹象，说明它不是机会市场，而是高度不确定、靠单品赌运气的市场。 从定价和利润看，能跑出来的新品只有 SOAR 的 B0F3FN346G，利润率22.3%，月销50件，月收入1063美元，早期投入2718.62美元；另一个同品牌 ASIN B0GLQYJD55 直接落在非盈利。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 1 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSOAR NBA Wireless Mouse and Mouse Pad- Checkered, New York Knicks
This listing is deemed profitablePrice (USD)$21.26Released TypeNew Release (2025-08-01)Brand is a new entry in this marketSize and Weight25.8 x 19.7 x 3.9 cm, 181.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
橙蓝棋盘格配色，明显对应纽约尼克斯主题, 整体为NBA球队联名的棋盘格桌垫+配套无线鼠标组合，外观辨识度高Key Buying Motive
鼠标与鼠标垫成套销售，兼具无线鼠标和防滑防水鼠标垫Target Customers
纽约尼克斯球迷、NBA周边收藏用户以及想要桌搭主题化的办公/游戏用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,063.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.36% / 22.32%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.78% / 14.75%Peak / Non PeakSales & BSR Performance