- Benchmark ASINB0FZTQ3NCB
- MarketplaceUS
- Category ID172282
- Analyzed Products
- Keywordportable led video light kit with tripod, studio video light with stand, dimmable led panel light kit
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经接近价格战区，不适合大品牌，也不适合小商家。 新品牌只有2个，而最近新发布产品成功率只有10%，新品牌新发布成功率是0%，新发布产品里90%都亏损；利润率大多集中在2.72%~19.47%，其中低于10%的案例不少，说明竞争已经把利润压得很薄。\n\n证据上，市场正在变差而不是变好：2025年8月到2026年6月的新上架里，连续出现失败，像NEEWER的B0FLK8W544、B0FRMLZM9F、B0G8FDCQPM、B0FZTQ3NCB都亏损，Qoolfoto的B0G5GGQD1V亏损，Torjim的B0H43ZMZCG和B0H3ZCH8T9也亏损；只有NiceVeedi的B0GQGK27DK盈利，但利润率只有10.32%，月销200、月营收7910美元，且属于老品牌资源下的成功，不是小商家可复制的健康样本。新品牌样本总共只有2个、3个新产品，全部失败，这不是样本太小的问题，而是新品牌根本没有跑通。\n\n从投入看，大品牌如果硬进，至少要对标NiceVeedi这类老品牌：它的品牌月营收约2893.05万美元，B0BF976MJY单品月销5000、月营收2407.5万美元，B0CT9X4695也有8307美元/月，说明强势品牌靠的是规模、渠道和持续投放。小商家则更不现实：真正的新品牌样本里没有一个盈利，Qoolfoto的B0G5GGQD1V只有8.36%利润，Torjim的B0H3ZCH8T9虽然表面16.28%，但有3396条评论，明显更像强推型竞争者，带有很强的掠夺式营销痕迹；而低评论成功案例里，NiceVeedi的B0GQGK27DK只有4条评论却能卖起来，但它是老品牌新发，不应当算小商家模板。短结论：别进；如果一定要进，只能走大品牌级别的品牌、渠道和广告投入，小商家不应进入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合你现在进入，不能算可行机会。你的预算是50万人民币，表面上能覆盖一部分单个ASIN的前期投入，但市场已经明显被老品牌和新进品牌挤压，价格战非常重；对小商家来说，想靠常规打法成功，概率很低。
证据很直接：市场利润难度是中位偏高，核心原因就是价格竞争；新品利润区间大约在2.72%到19.47%，而你要求的安全线里，15%以上才算体面。实际样本里，Qoolfoto 新品B0G5GGQD1V利润率只有8.36%，Torjim 新品B0H3ZCH8T9是16.28%但已经有3396条评论，明显更像强推型竞争者；NiceVeedi 的新产品B0GQGK27DK利润率10.32%，只有4条评论，但这类低评论新品仍然是靠老品牌资源和渠道硬推，不是小商家可复制的成功模板。更关键的是，市场里老品牌新发产品的盈利率高达1250%，但非盈利率也有75%；新品牌新发产品的盈利率为0%，非盈利率100%。这说明新品牌几乎没有真实成功空间，进入者大多会直接掉进亏损区。
如果你硬要做，大品牌只能对标 NiceVeedi 这类老品牌，因为它有 2893.05 万的月收入、5000 单/月的单品级表现，说明它靠的是品牌势能和规模，不是低预算试错。小商家这边没有真正可抄的健康成功案例：B0GQGK27DK虽然评论只有4条，但利润只有10.32%，还没达到你要求的“可接受”水平；B0CT9X4695 有805条评论、21.58%利润，看起来好，但它属于老品牌存量款，不是小商家能当起点的样本。再加上该类目新品由旧品牌占比高达72.72%，而新品牌新发产品100%亏损，说明市场正在向老品牌主导、低利润、强营销方向走。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?72.72%New listing success rate (old brands):12.50%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 手机补光灯夹式支架（夹在桌面或三脚架上的小型LED补光灯）
- 环形灯入门套装（带小三脚架/手机夹的低价版）
- 可调色温的台灯式摄影灯（桌面落地/夹灯两用）
- USB供电迷你LED面板灯（无需独立电源适配器，直接接电脑/充电宝）
- 二手/翻新摄影灯架套装（在Amazon Renewed、eBay、Facebook Marketplace等渠道找替代）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，整体已经接近/进入价格战区，不适合大品牌和小品牌硬闯。 已观察到新品盈利率只有9.09%，而市场总体可盈利产品占比也只有24.32%；同时新品牌新品里盈利率为0%，新品牌新品非盈利率为100%，说明新入场者几乎全军覆没。老品牌还能靠资源和既有流量维持，但这不是小品牌可复制的成功路径。
New products with Highest revenueLeast investment in new productsMost investment in new productsTorjim
Recent Monthly Revenue (USD):-(-)B0H43ZMZCGBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,451.00(50pcs/month)B0H3ZCH8T9 (4.5/5 (3396 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsNiceVeedi
Recent Monthly Revenue (USD):$240,750.00(5000pcs/month)B0BF976MJY (4.2/5 (6252 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$8,307.00(300pcs/month)B0CT9X4695 (4.2/5 (805 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,910.00(200pcs/month)B0GQGK27DK (5/5 (4 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsQoolfoto
Recent Monthly Revenue (USD):-(-)B0G5GGQD1V (4.1/5 (20 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 带9种彩色滤片，和常见双色温补光灯区别最大
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- 小尺寸灯板+可手持/三脚架切换，外观和用途更特别
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- 更偏桌面氛围光与入门创作，容易吸引预算有限的买家
B0CXDXHQF7 (4.3/5 (134 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 三灯套装，比常见双灯更少见，布光范围更大
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- 9种滤片带来更丰富的画面效果，视觉上更吸睛
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- 适合多机位、开箱和直播场景，图片更容易让人想点开
B08DFMFQJ6 (4.3/5 (4381 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，属于明显的价格战高风险市场。 新品牌只有2个，但旧品牌有15个，且新上架产品的盈利率只有9.09%，远低于可接受线；更关键的是，新品利润主要集中在少数老牌手里，说明不是小卖家友好型市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BF976MJYNiceVeedi2022-09-14Yes$48.155000pcs$240750.019.02%$45790.65
B0F99DXC8XNEEWER2025-05-20Yes$42.47300pcs$12741.022.14%$2820.86
B08L4DB1CCUBeesize2020-10-13Yes$32.16500pcs$16080.015.02%$2415.22B0CT9X4695NiceVeedi2024-01-26Yes$27.69300pcs$8307.021.58%$1792.66
B0CZ6FTTRJUBeesize2024-03-27Yes$38.43100pcs$3843.021.59%$829.71B0GQGK27DKNiceVeedi2026-02-27Yes$39.55200pcs$7910.010.32%$816.32
B0F2MQ9CKFNEEWER2025-03-27Yes$33.92100pcs$3392.019.15%$649.57B0CXDXHQF7GLOSHOOTING2024-06-02Yes$35.98100pcs$3598.017.01%$612.02B08DFMFQJ6Obeamiu2020-07-22Yes$39.9950pcs$1999.518.8%$375.91Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GQGK27DKNiceVeedi2026-02-27Yes$39.55200pcs$7910.010.32%$816.32#New Product Success Rates
Listing这个市场不值得进入：新品牌几乎没有真正跑通，整体已经进入高竞争/准价格战状态。 现有数据里，新发布产品成功率只有10%，新品牌自己发布的新产品成功率是0%，而新品牌新发布产品失败率是100%；老品牌的新发布产品成功率也只有14.29%，说明这不是一个给新人留空间的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
NiceVeediNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NEEWERGLOSHOOTINGTorjimQoolfotoQEUOOIY#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向过度拥挤，而且最近的新入场几乎全在亏。 现在看到的不是健康增长，而是老品牌压制新品牌、成功率下滑、而且新品牌成功案例为零的局面；无论大品牌还是小商家，都不应把它当成可轻易切入的市场。
证据很直接：今年新上架里，只有 1 个可确认盈利，4 个亏损，表面新上架成功率只有 9.09%；而新品牌的新上架盈利率是 0%，也就是说真正的新品牌没有跑出来。 最近月份里持续出现新上架失败，2025 年 8 月到 11 月连续出现 NEEWER 的 B0FLK8W544、B0FRMLZM9F、B0G8FDCQPM、B0FZTQ3NCB 亏损，2026 年又有 Qoolfoto 的 B0G5GGQD1V、GLOSHOOTING 的 B0H2XWYNZ6、Torjim 的 B0H43ZMZCG 和 B0H3ZCH8T9 继续亏损；只有 NiceVeedi 的 B0GQGK27DK 例外盈利，利润率 10.3%，月销 200、月营收 7910 美元、早期投入 17797.5 美元，其中广告就占 5042.03 美元，说明要做出一个“像样的赢家”并不便宜。更重要的是，整体市场盈利产品占比只有 24.32%，但最近新上架里 10% 以上利润的案例极少，已经接近价格战环境。
对大品牌来说：虽然 50 万 CNY 预算足以覆盖单个 SKU 的启动，但这不是机会型市场，而是需要持续砸广告和品牌成本去抢位的市场；可参考的对象只有老品牌 NiceVeedi，以及少量高投入新/旧品牌混合成功案例，但它们不是低成本打法。 对小商家来说更不乐观：符合“真正小商家”逻辑的成功案例没有出现，反而是 100% 的新品牌新上架都亏损，且没有看到 200-300 条评论内的稳健成功样本，意味着现在若想硬进，很可能要依赖更激进的营销甚至接近掠夺式打法，这不适合小品牌。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 5 2026 0 0 0 1 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 1 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases3 Packs 70 LED Video Light with Adjustable Tripod Stand/Color Filters, Obeamiu 5600K USB Studio Lighting Kit for Tablet/Low Angle Shooting, Collection Portrait YouTube Photography
This listing is deemed profitablePrice (USD)$39.99Released TypeOld Release (2020-07-22)Brand is an old entry in this marketSize and Weight44.7 x 21.4 x 10.2 cm, 1941.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
支持9种彩色滤光片效果，视觉表现比常规白/暖双色更丰富, 三灯套装+可调三脚架的组合，适合更大范围布光与多机位/多场景拍摄Key Buying Motive
70颗高显指灯珠，CRI/TLCI/RA均≥97，且支持10档亮度与5400K-5800K调节Target Customers
面向需要低角度拍摄、桌面开箱、口播、直播和多灯补光的内容创作者与小型工作室Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,999.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.26% / 18.80%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-10.40% / -4.86%Peak / Non PeakSales & BSR Performance
UBeesize LED Video Light Kit, 2Pcs Dimmable Continuous Portable Photography Lighting with Adjustable Tripod Stand & 5 Color Filters for Tabletop/Low-Angle Shooting, for Zoom, Game Streaming, YouTube
This listing is deemed profitablePrice (USD)$32.16Released TypeOld Release (2020-10-13)Brand is an old entry in this marketSize and Weight39.9 x 13.9 x 11.3 cm, 1642.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
配有5种颜色滤片，可做基础色彩氛围变化, 桌面/低角度补光定位明显，轻便三脚架+小型LED面板的公共款设计Key Buying Motive
USB供电、10%-100%调光、180°角度调节，适合桌面直播和低机位拍摄Target Customers
面向Zoom会议、游戏直播、YouTube入门创作者和小型桌面拍摄用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$16,080.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.00% / 15.02%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-14.89% / -9.87%Peak / Non PeakSales & BSR Performance
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