- Benchmark ASINB0FZTQ3NCB
- MarketplaceUS
- Category ID172282
- Analyzed Products
- Keywordportable phone tripod with light, selfie stick tripod with light, magnetic phone tripod stand
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：已经进入拥挤+价格战区，对大品牌和小商家都不友好。 目前新品牌只有3个，远没到“品牌数爆炸式进入”的极端饱和阈值，但新上架11个里只有1个赚钱，成功率只有9.09%；同时可见产品里多数利润率卡在15%~25%附近，没有形成健康的利润带，越新的上架越多是亏损，说明市场正在往更卷的方向走，而不是变得更容易。
证据上最关键的是：新品牌里只有 COMAN 这一个真正跑通，且它不是低成本轻松成功，而是靠明显差异化+较重投放。 COMAN 的 B0G81C26MF 售价 $47.01，利润率 25.21%，月销 50、月营收约 $2,350.50，前期投入约 $7,815.91，其中广告就有 $1,757.80；但 COMAN 自己的另一款 B0GSVM993N 直接没销量、不盈利。反过来，VRIG Select 的 B0FSJTYGGZ 售价 $21.63、利润率看似 15.12%，但只有 3 条评价、没有销量，仍然失败；NEEWER 这个老品牌有 6 个新上架亏损，占全部亏损样本的 60%，说明老品牌是在用资源硬扛，但并没有把这个市场变成可轻松复制的机会。VIJIM 的 B0CYPCDJ9M 是当前最强样本，售价 $29.77、利润率 35.19%、月销 100、月营收约 $2,977、187 条评价，明显属于老品牌强势款，不是小商家能直接模仿的模板。
- 大品牌入口：可做，但不是好战场。 你有 500,000 CNY 预算，单个 ASIN 资金是够的，但这个市场不是“钱够就能赢”，而是“钱会被广告、差异化和同质化吞掉”；可参考的强势品牌只有 VIJIM、SEAEYES、COMAN，核心都不是低价，而是功能更新、结构差异和品牌势能。
- 小商家入口：不建议。 真正的成功小商家样本几乎没有；低评价新品大多失败，且当前没有证据表明常规打法能稳定做出 <300 评价的真实成功案例。
- 你要避开的信号： 多个新上架已经失败，且有些样本评论数很少仍起不来，说明不是“竞争不激烈”，而是“普通做法很难活”。
- 结论：不要进入；如果硬做，只能做高差异定位款，否则大概率亏。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入，结论很明确：对大品牌和小商家都不友好。 新品牌进入后，能盈利的只占25%，但新品牌新上架产品里有75%不赚钱；更关键的是，市场里新品牌新上架盈利率只有9.09%，已经落到你要求的高风险线以下，属于明显的低成功率市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?63.63%New listing success rate (old brands):0.00%New listing success rate (new brands):25.00%Which new brands have these successful new listings?Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 手机夹 + 台灯/补光灯 + 桌面支架分开购买：用最便宜的手机夹和现成台灯/USB补光灯替代一体式自拍支架，成本更低、拆分灵活，适合居家直播和临时拍摄。
- 迷你桌面三脚架 + 夹式补光灯：如果主要是桌面录视频/视频会议，这种组合比带灯自拍杆更稳、更便宜，也更容易收纳和调整角度。
- 落地灯/阅读灯 + 手机夹：利用家里已有的落地灯做照明，再配一个手机夹固定在桌边或书架上，几乎零新增成本，适合基础自拍视频和会议。
- 环形补光灯 + 简易手机支架：环形灯很多型号本身带手机位或可加夹子，放弃可伸缩三脚架后仍能满足人像、直播、化妆教学等场景，操作更简单。
- 磁吸手机支架 + 独立补光灯：如果用户关注快速装卸，磁吸支架可以直接吸附手机，再单独用小型补光灯补光，比“磁吸手机三脚架带灯”更轻便，适合短视频和外出拍摄。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已经进入价格战+拥挤期，新品牌成功率太低。 目前可见的新品牌新上架里，盈利率只有25%，而总体可识别产品的盈利率也只有20%；更关键的是，新品牌新品亏损率高达75%，老品牌新品亏损率甚至是100%，说明这不是“有空间的增长市场”，而是“上新就容易掉坑”的市场。
证据很直接：真正赚钱的只有少数强势款，且靠的不是低价，而是老品积累、功能差异和品牌势能。 COMAN 的成功款 B0G81C26MF 售价 $47.01，毛利率 25.2%，月销 50、月营收约 $2,350.50，前期投入约 $7,815.91，其中广告就占 $1,757.80；但它同品牌另一款 B0GSVM993N 直接不盈利、无销量。VIJIM 的老款 B0CYPCDJ9M 更强，售价 $29.77，毛利率 35.19%，月销 100、月营收约 $2,977，且有 187 条评价，属于老品牌的强资源样本，不是小商家可复制模板。反过来，VRIG Select 的新品 B0FSJTYGGZ 只有 3 条评价、却已经不盈利，说明低评价新品在这个市场里很难跑起来；再看时间趋势，2025 年新品里 7 个不盈利、只有 1 个盈利，2026 年继续是 3 个不盈利 0 个盈利，市场明显在往拥挤和内卷走。
可复制的只有“差异化功能+专业定位+足够投放”，不复制就别进。 大品牌可参考 VIJIM / SEAEYES 这种已有品牌势能和功能组合的打法；小商家若硬要做，只能学 COMAN B0G81C26MF 这类“自动展开、快速锁定、兼容灯架/手机/相机、偏专业支架”的差异化，而不是做通用款。当前明显的失败样本是 VRIG Select B0FSJTYGGZ：低评分 3.2、仅 3 评价、无销售，属于高风险进入方式；如果你的预算是 50 万人民币，做单个 ASIN 不是问题，但在这个市场里，预算并不能买到胜率，反而可能被广告和差异化成本吞掉。结论：不要进入；若一定要做，必须走高差异、高投放、强定位路线，否则大概率失败。
New products with Highest revenueCOMAN
Recent Monthly Revenue (USD):$2,350.50(50pcs/month)B0G81C26MF (4/5 (60 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsVIJIM
Recent Monthly Revenue (USD):$2,977.00(100pcs/month)B0CYPCDJ9M (4.5/5 (187 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsLeast investment in new productsMost investment in new productsVRIG Select
Recent Monthly Revenue (USD):-(-)B0FSJTYGGZ (3.2/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 彩色滤片+可调色温，出图氛围感强，容易吸引点击
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- 夹灯+三脚架双用，手机/平板/相机都能用，适合内容创作者
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- 120颗LED、便携电池供电，产品图功能感明确，购买意图强
B0C1YD5C49 (4.6/5 (420 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 自动展开的专业灯架造型，和常见自拍杆三脚架差异大
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- 可兼容灯架、手机三脚架和相机支架，功能覆盖面广
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- 83.4英寸高支撑+快拆球头，适合直播、外拍和布光场景
B0G81C26MF (4/5 (60 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经明显进入价格战和饱和区。 新品利润率几乎都卡在20%以下，市场里新品牌成功率只有9.09%，而且近一年新发布里绝大多数都失败了，说明不是“还有机会”，而是“胜出的门槛已经很高”。
从利润分布看，已确认利润率的产品里，0%~20%占了20%，20%~30%只占13.33%，30%~40%也只有13.33%，没有任何产品超过40%；新产品里只有COMAN的B0G81C26MF达到25.2%，其余新产品几乎都不赚钱。更关键的是，2025年新发布7个新品里只有1个盈利，2026年截至目前又新增3个新品全部亏损，趋势是越往后越差，不是改善。这里的赢法很清楚：B0G81C26MF（COMAN）靠的是“自动展开+快速锁定+灯架/三脚架/自拍杆/相机支架多形态切换”，而失败品如B0FSJTYGGZ（VRIG Select，15.12%）和B0FZTQ3NCB（NEEWER，17.91%）都属于功能雷同、差异不强的通用款。COMAN当前月销50、月营收2350.5美元，但它的早期投入高达7815.91美元，其中广告1757.80美元，说明就算做出一个赢的新品，也需要较重的投放和产品设计成本，不是低预算可复制的简单项目。
对大品牌进入来说，理论上还能靠品牌力和更高投入硬打，但这里不是好战场；你500000 CNY预算虽然够做一个单品，但这个市场的结果显示，高投入并不会自动换来利润，反而容易被同质化和低利润吞没。对小商家进入来说，真实可参考的成功案例几乎没有：B0G81C26MF虽然是新品牌成功样本，但它只卖了60条评论、25.2%利润率、并且明显依赖产品差异和更高启动投入；而像VRIG Select、COMAN的其他新品都没跑通，说明小商家不能靠常规打法成功，如果没有强创新、明确细分人群和足够营销预算，进来大概率就是亏。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CYPCDJ9MVIJIM2024-03-21Yes$29.77100pcs$2977.035.19%$1047.61B0C1YD5C49SEAEYES2024-03-29Yes$26.67100pcs$2667.032.6%$869.45B0G81C26MFCOMAN2025-12-17Yes$47.0150pcs$2350.525.21%$592.57Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G81C26MFCOMAN2025-12-17Yes$47.0150pcs$2350.525.21%$592.57#New Product Success Rates
Listing这个市场不值得进入，已经接近或进入价格战区，且对新品牌极不友好。 现有数据里，新上架产品成功率只有9.09%，整体可判定为高风险；更关键的是，能赚钱的样本几乎全部来自老牌或成熟打法，新品牌真正的成功样本极少，说明新人不是靠正常差异化就能轻松赢。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
COMANNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NEEWEROther#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入明显的价格战/饱和区。 近一年新入场的新品牌里，成功率只有25%（4个样本里1个成功），而失败率高达75%；且近几个月持续有新品牌进入，但多数都是不赚钱，说明竞争在加剧、不是在变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 7 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 1 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSEAEYES 120 LED Video Light, Portable USB Photo Light Dimmable 2500-9000K CRI 95+ 5000mAh Battery with Tripod with Colored Filters and Clip, Photo Lamp for Phone/iPad/Camera
This listing is deemed profitablePrice (USD)$26.67Released TypeOld Release (2024-03-29)Brand is an old entry in this marketSize and Weight15.9 x 10.6 x 3.9 cm, 299.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
带有彩色滤片，适合做出不同氛围补光效果, 便携式夹灯+三脚架组合，并支持冷靴和1/4螺口，兼容手机、平板和相机Key Buying Motive
120颗LED、2500-9000K可调色温、CRI95+、5000mAh电池，且可夹装/架装双用Target Customers
面向短视频创作者、直播、化妆补光、视频会议和移动拍摄用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,667.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight31.13% / 32.60%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight25.66% / 27.13%Peak / Non PeakSales & BSR Performance
VIJIM MT-79 Extendable Photography Light Stand, 81" Portable Adjustable Light Tripod with 1/4" Screw, 360° Ball Head Camera Phone Tripod for Continute Output Lighting, Webcams, Cameras,for Pocket3
This listing is deemed profitablePrice (USD)$29.77Released TypeOld Release (2024-03-21)Brand is an old entry in this marketSize and Weight37.9 x 6.5 x 4.9 cm, 100.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
81英寸可伸缩长杆 + 便携折叠结构，兼顾桌面、手持自拍杆和落地灯架形态Key Buying Motive
可在手机三脚架、自拍杆、补光灯架、相机支架之间快速切换，且自带360°球头与1/4通用螺口Target Customers
面向需要一支设备同时覆盖直播、短视频、便携补光和外拍收纳的内容创作者与旅行拍摄用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,977.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight33.55% / 35.19%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight30.26% / 31.89%Peak / Non PeakSales & BSR Performance
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