- Benchmark ASINB0DX661V8Y
- MarketplaceUS
- Category ID11548954011
- Analyzed Products
- Keywordstylus pencil, tablet stylus pen
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是成熟且偏价格战的红海，不适合小商家，也不适合靠普通打法切入的大品牌。 关键信号很一致：新品可见利润率虽然还有29.76%~34.43%，但真正能跑出来的成功集中在少数老品牌和大品牌身上；新品牌只有2个，且新品成功率只有50%，样本又极小，不能当成安全窗口，反而说明新品牌进入门槛很高。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进，且不是小品牌友好的市场。 用户预算50万人民币（约7万多美元）远高于单个新品的早期启动预算区间（约3668–6152美元），所以“钱够不够”不是问题；真正的问题是市场已经被老品牌和强势新进入者占住，用户这笔钱只能覆盖前几个月的备货、物流和投放，扛不住后续的研发、品牌和认证成本。
Early sourcing + logistics + marketing budget (USD)$3,668.24 - $6,152.26Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?72.72%New listing success rate (old brands):75.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 电容触控笔通用款：无需蓝牙、通常更便宜，适合记笔记和轻度涂鸦，用户也更容易在亚马逊直接下单替代。
- 被动式粗头触控笔：价格更低、兼容几乎所有触摸屏设备，适合简单点按、翻页和基础手写，不追求压感功能的用户会转向这类。
- 直接使用手指+屏幕手写/标注功能：对轻度用户是零成本替代，尤其是偶尔批注、圈选、翻页的人群。
- 纸质记事本+手机拍照/扫描归档：对主要用途是记笔记的用户，这种方案更便宜、上手门槛更低，也不依赖设备兼容性。
- 外接蓝牙键盘+快捷输入：对以文字记录为主的用户，比触控笔更高效，且通常比购买手写笔更有性价比。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场：已经明显进入价格战区，而且对新卖家非常不友好。 市场样本里可识别利润率只有74.24%为盈利，但新品盈利率只有63.64%，且低于15%的新品占比偏高；更关键的是，新进入品牌里只有Amazon Basics 1个成功案例，而新品牌STYLUSHOME直接失败，说明“能活下来的主要是大品牌或老品牌，普通小卖家很难靠常规打法跑出来”。
大品牌可以复制的标杆是 Amazon Basics 的 B0DX661V8Y：售价16.97美元，利润率32.47%，月销300，月收入5091美元，早期投入22110.28美元，其中广告4968.18美元，评论326，评分4.5。 这个ASIN是白帽新发、主动跟进iPad触控笔需求，核心打法很清楚：低重量小件、快充、掌托防误触、兼容性强，属于“用品牌力+标准功能+足够投放”抢位；但它的评论已经到326，按你的规则更接近“激进投放/竞争型打法”，不是小商家应照搬的模板。相比之下，老品牌 DEGGE 的 B0D14SJSL7 / B0DHCM7KCY / B0D81P3GP2 也能做出26.64%~35.45%的利润率，月销300~6000，月收入分别约7674美元、5916美元、5907美元，评论都在4856~4970，证明这个类目要做出规模，往往靠的是老品牌资源、价格压制和长期铺量，不是轻量新卖家能轻松复制。
New products with Highest revenueMost investment in new productsLeast investment in new productsAmazon Basics
Recent Monthly Revenue (USD):$5,091.00(300pcs/month)B0DX661V8Y (4.5/5 (326 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsDEGGE
Recent Monthly Revenue (USD):$76,740.00(6000pcs/month)B0D14SJSL7 (4.6/5 (4970 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,916.00(300pcs/month)B0DHCM7KCY (4.6/5 (4856 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,907.00(300pcs/month)B0D81P3GP2 (4.6/5 (4965 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsSTYLUSHOME
Recent Monthly Revenue (USD):-(-)B0G1C9N7NZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黄色机身最醒目，图片辨识度高
- |
- 13分钟快充+长续航，实用感强
- |
- 支持倾斜书写和掌托防误触，适合记笔记绘图
B0F9FD89B6 (4.6/5 (5754 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 双头设计少见，外观与常规笔不同
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- 蓝色笔身更有视觉记忆点
- |
- 兼容手机和平板，功能场景更宽
B0F1D6NPLB (4.2/5 (3700 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，原因很明确：新品利润看起来不差，但市场已经被老品牌和大品牌占位，新品牌真实可复制的成功很少。 你现在的500,000 CNY预算，够做单个ASIN的前期投放，但不够保证长期创新、品牌和认证投入；在这种结构下，小商家很难靠常规打法赢，大品牌也只能靠更强的品牌力和投入去抢位。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BW8LQKL4DIGIROOT2023-02-20Yes$15.696000pcs$94140.031.68%$29823.56
B0D1YLVQYRKEEPRO2024-04-17Yes$16.854000pcs$67400.032.75%$22073.5B0D14SJSL7DEGGE2024-04-08Yes$12.796000pcs$76740.026.64%$20443.54
B0CQHD1NKMJvKzaen2023-12-17Yes$11.925000pcs$59600.024.93%$14858.28
B09C3PT6TDDRYMOKINI2021-08-07Yes$17.04500pcs$8520.031.68%$2699.14
B0DPMMR7R2Penlike2025-01-12Yes$16.21500pcs$8105.030.88%$2502.83B0DHCM7KCYDEGGE2024-10-29Yes$19.72300pcs$5916.035.45%$2097.23B0D81P3GP2DEGGE2024-06-28Yes$19.69300pcs$5907.035.42%$2092.26
B0DHCLH7Z8DEGGE2024-10-29Yes$19.69300pcs$5907.035.41%$2091.67
B0GQMR15FLDEGGE2026-02-28Yes$19.4300pcs$5820.035.2%$2048.64
B0D39LHVGMJvKzaen2024-05-04Yes$14.42400pcs$5768.029.53%$1703.3B0F9FD89B6Hastraith2025-05-21Yes$16.97300pcs$5091.032.9%$1674.94B0DX661V8YAmazon Basics2025-12-29Yes$16.97300pcs$5091.032.47%$1653.05
B0FFN486DMHastraith2025-06-26Yes$16.62300pcs$4986.032.36%$1613.47
B0F21WZ59HHastraith2025-03-20Yes$16.59300pcs$4977.032.34%$1609.57
B0D83DQP7SDEGGE2024-06-28Yes$16.56300pcs$4968.032.37%$1608.15
B0CLLGL34TDRYMOKINI2021-09-10Yes$22.09200pcs$4418.036.26%$1601.97
B0F21VSLF7Hastraith2025-03-20Yes$16.43300pcs$4929.032.43%$1598.48
B0FDQXCPJDHastraith2025-06-19Yes$16.47300pcs$4941.032.32%$1596.94
B0D14WM51KDEGGE2024-04-08Yes$16.41300pcs$4923.032.19%$1584.72Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GQMR15FLDEGGE2026-02-28Yes$19.4300pcs$5820.035.2%$2048.64B0DX661V8YAmazon Basics2025-12-29Yes$16.97300pcs$5091.032.47%$1653.05
B0GWR5BWR2Penlike2026-05-15Yes$19.95200pcs$3990.035.65%$1422.44B0GWQYX14ZPenlike2026-05-15Yes$19.94200pcs$3988.035.52%$1416.54
B0GWR725FCPenlike2026-05-15Yes$19.95200pcs$3990.035.41%$1412.86
B0FR8QS495JvKzaen2025-09-16Yes$13.03300pcs$3909.027.19%$1062.86
B0GWQNRZBGPenlike2026-05-15Yes$19.92100pcs$1992.035.39%$704.97#New Product Success Rates
Listing结论很明确：这个市场不适合现在进入，已经接近价格战型成熟市场，新品牌和小商家都没有明显的安全窗口。 市场整体可见盈利率只有74.24%，但新产品里真正盈利的只有63.64%，而且新产品的利润主要挤在30%~40%区间，说明不是高毛利红海，而是靠成熟打法、低价和持续投放在抢量；更关键的是，成功几乎都集中在少数老牌和大牌身上，新品牌如果想赢，通常不是靠普通新品，而是靠大预算和强品牌力。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
PenlikeDEGGEJvKzaenAmazon BasicsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HastraithDIGIROOTSTYLUSHOME#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：已进入高风险、接近过热的竞争区。 虽然表面上近端新品利润率还能做到 29.76%~34.43%，但真正能站住脚的案例非常少，最近新增品牌里只有 Amazon Basics 这一类大品牌做成了正向结果，STYLUSHOME 则直接失败，说明新品牌想靠普通打法切入，成功率很低。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 1 0 2 2026 0 0 0 0 0 5 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 1 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 1 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 1 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 4 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Cisteen Stylus Pen for iPad 2026-2018 with Faster Charge,Tilt Sensor Pencil Compatible with iPad 10/9/8/7/6,11th A16,Air 11/13 M2/M3/M4,Pro 11/13 M4/M5,Pro 12.9",Air 5/4/3,Mini 7/6/5
This listing is deemed profitablePrice (USD)$15.81Released TypeOld Release (2023-03-17)Brand is an old entry in this marketSize and Weight19.0 x 6.3 x 1.8 cm, 65.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
外观为常见细长笔状设计，没有明显私模特征Key Buying Motive
支持倾斜书写、掌托防误触、磁吸收纳和Type-C快充，属于iPad主动式触控笔的成熟高频配置Target Customers
主要面向预算敏感的iPad学生、笔记记录用户和轻度绘画用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,162.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight28.95% / 30.38%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight26.94% / 28.38%Peak / Non PeakSales & BSR Performance
Penlike Pencil for Apple iPad 2026-2018, Fast Charge Stylus Pen for iPad
This listing is deemed profitablePrice (USD)$17.89Released TypeOld Release (2024-09-03)Brand is an old entry in this marketSize and Weight20.7 x 5.5 x 2.0 cm, 100.00gProfitable Factors
Based on old ASINDistinct functions and featuresKey Buying Motive
15分钟快充、9小时续航，且支持磁吸收纳、倾斜感应和掌托防误触，功能组合更完整Target Customers
主要面向需要替代Apple Pencil、但更看重快充和基础书写绘画体验的iPad用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,578.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight27.81% / 29.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight25.09% / 26.65%Peak / Non PeakSales & BSR Performance
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