- Benchmark ASINB0F7JV5GP5
- MarketplaceUS
- Category ID284719
- Analyzed Products
- Keywordwireless trackpad, touchpad for windows, rechargeable touchpad
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入。 当前新品牌与新产品的结果都在走弱，已经是明显的高竞争、低容错赛道；对小商家尤其不友好，对大品牌虽然还有硬打空间，但也不是一个值得贸然投入的市场。
证据上，市场已经接近价格战环境：新产品整体成功率只有14.29%，新品牌新发布成功率也只有20.00%，失败率高达80.00%；而可识别的盈利产品里，利润主要集中在少数头部，代表性盈利单品只有 Amazon Basics 的 B0F7JV5GP5，售价约29.07美元，月收入约290,700美元，利润率34.37%，以及 Tacti Trix 的 B0FGZYZ4X2，售价约36.10美元，月收入约180,500美元，利润率36.76%。 但这两个赚钱样本都不是“小品牌低投入可复制”的成功：Amazon Basics 属于强品牌资源型进入，Tacti Trix 也属于老品牌；真正的新入场品牌 Homiguar 的 B0FRMYZR5X、B0GQL82LM4、B0GQLNP191 全部亏损，Doohoeek 的 B0FNWHLQTF 也亏损，说明普通同质化产品很难在这里站稳。样本里最近几个月的新释放也没有变好，2026年2月、4月、5月出现的多款新产品仍然都落在“未盈利/失败”区间，市场不是扩张，而是筛选。
对两类玩家都不友好：大品牌可以参考 Amazon Basics 的双设备切换、蓝牙/USB-C双模和功能差异化；小商家若想活下来，必须做出真实功能差异或外观差异，但在当前环境下，这更像是高投入挑战而不是低成本机会。 你的50万CNY预算表面上能覆盖单个ASIN前期入场，但这类产品的长期投入还要额外考虑研发、品牌和认证成本，实际门槛更高；而且没有任何“小商家、低评论、真实成功”的稳定案例可作为可靠模板。短结论：不要进。 大品牌也不建议现在进；小商家更不建议，除非能拿出明显不同的产品方案，否则就是去打价格战。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 你的预算是50万CNY，表面上能覆盖部分单个ASIN的前期上架成本，但市场已经呈现出明显的低成功率和高失败率，且新入场品牌几乎都在亏损；这不是适合现在切入的赛道。
证据很硬：当前可识别样本里，盈利产品只占25.00%，新发布产品的盈利率只有14.29%，而新品牌新发布产品的盈利率更低到20.00%，对应的非盈利率高达80.00%；老品牌的新发布产品盈利率甚至是0%。 这说明这里不是“做得更好就能赢”的市场，而是强竞争、强筛选的市场。样本里真正赚钱的代表是 Amazon Basics 的 B0F7JV5GP5，售价约29.07美元，月销100件，月收入约290,700美元，单品利润率约34.37%；另一家有利润的 Tacti Trix 的 B0FGZYZ4X2，售价约36.10美元，月销50件，月收入约180,500美元，利润率约36.76%。但这两个成功案例都不是你能直接复制的“小品牌低投入成功”：Amazon Basics 属于大品牌能力，Tacti Trix 也属于老品牌且带有品牌效应。相反，真正的新入场品牌里，Homiguar 三个新ASIN全部亏损，B0FRMYZR5X、B0GQL82LM4、B0GQLNP191 的销量都没跑起来，且分别只有8、1、2条评论；Doohoeek 的 B0FNWHLQTF 也同样亏损。整体样本月收入合计约471,200美元，但主要集中在少数存活者，说明市场不是增量扩张，而是赢家通吃。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?28.57%New listing success rate (old brands):0.00%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 带触控板功能的笔记本电脑扩展键盘/键盘托盘组合：如果用户主要是为了桌面操作和手势控制，这类方案通常比独立无线触控板更容易上手，价格也常更低或接近，且兼容 Windows 更省心。
- 小尺寸有线触控板/USB 触控板：放弃无线和充电后，用户可以用更低成本获得类似的手势操作，连接也更稳定，适合台式机和固定工位。
- 二手或翻新品牌笔记本触控板模块/替代触控板设备：对于想要触控板手感但预算有限的用户，二手市场的可用性通常更高，价格也明显低于新款无线触控板。
- Windows 精确触控板功能的平板/二合一设备：如果用户本来就需要便携和手势操作，二合一设备可替代独立触控板，并额外提供完整屏幕输入，使用场景更广。
- 可编程迷你键盘/宏键盘带滚轮或触控区域：对一些重度办公用户，这类设备能以更少的钱提供快捷键、滚动和部分导航能力，学习成本往往低于独立触控板。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这类市场不值得进入：当前只有1个可验证盈利样本，整体新产品成功率只有14.29%，而新品牌新上架成功率仅20%，其余新入局样本里有80%是亏损；更关键的是，近几个月连续出现新品牌失败，市场正在走向更强的竞争挤压，不是适合小品牌试错的环境。
New products with Highest revenueAmazon Basics
Recent Monthly Revenue (USD):$2,907.00(100pcs/month)B0F7JV5GP5 (3.7/5 (110 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsTacti Trix
Recent Monthly Revenue (USD):$1,805.00(50pcs/month)B0FGZYZ4X2 (4/5 (56 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsHomiguar
Recent Monthly Revenue (USD):-(-)B0FRMYZR5X (3.8/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GQL82LM4 (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GQLNP191 (4/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 白色机身最显眼，和多数黑色款区分强
- |
- 透明感外观更容易吸引点击
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- 三种连接方式更实用，适合多场景切换
B0FGZYZ4X2 (4/5 (56 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 超薄铝合金质感强，外观有高级感
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- 有线直连，强调零延迟和稳定
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- 大面积触控板更像专业桌面外设
B0FNWHLQTF (4.4/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入：新品盈利率只有14.29%，25.00%的已识别样本能赚钱，但新品牌新品里只有Amazon Basics这一单成功，其他新入场品牌Doohoeek、Homiguar和老牌Tacti Trix的新款都在亏损，已经是明显的高风险竞争区。 现有数据没有出现30~100+新品牌涌入的超饱和信号，但新品利润主要集中在少数头部，且多数新款利润率落在30%~40%区间，说明市场并不宽松，靠普通同质化产品很难稳定赚钱。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F7JV5GP5Amazon Basics2026-02-13Yes$29.07100pcs$2907.034.37%$999.14B0FGZYZ4X2Tacti Trix2025-07-07Yes$36.150pcs$1805.036.76%$663.52Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0F7JV5GP5Amazon Basics2026-02-13Yes$29.07100pcs$2907.034.37%$999.14#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有14.29%，旧品牌新品成功率是0%，而新品牌新品里80%都失败，说明这是一个高度竞争、接近价格战的市场。 核心胜出者几乎只有 Amazon Basics 和 Tacti Trix，且真正可复制的低门槛成功案例非常少；对大品牌来说还能靠品牌力和更高投入硬打，但对小商家来说，合法低成本切入几乎不现实。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon BasicsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Tacti TrixHomiguarDoohoeek#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：已进入低利润、低成功率的高风险区。 近几期新进入的品牌几乎全军覆没：新品牌新上架产品成功率只有20.00%，失败率80.00%；按全市场口径，整体可识别盈利产品只有25.00%，而新上架产品盈利率仅14.29%，已经低于你要求的15%及格线，说明竞争正在快速加剧。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 0 0 0 0 1 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 1 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazon BasicsB0F7JV5GP5 (3.7/5 (110 Reviews))Amazon Basics Multi-Touch Trackpad with Dual Device Control, Wireless Touchpad for Windows PC, Rechargeable, 6.4-inch, Black
This listing is deemed profitablePrice (USD)$29.07Released TypeNew Release (2026-02-13)Brand is a new entry in this marketSize and Weight17.9 x 17.0 x 2.9 cm, 261.00gProfitable Factors
Established brand with longevityDistinct functions and featuresDesign & Appearance
黑色极简超薄外观，偏商务桌面风格Key Buying Motive
支持双设备切换，且同时具备蓝牙无线与USB-C有线使用场景，满足Windows用户在便携与低延迟之间的需求Target Customers
主要面向需要Windows触控板替代鼠标的笔记本/台式机用户，以及希望在双设备间快速切换的办公人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,907.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight32.88% / 34.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight28.51% / 29.99%Peak / Non PeakSales & BSR Performance
Tacti TrixB0FGZYZ4X2 (4/5 (56 Reviews))Tacti Trix Wireless Bluetooth Trackpad for Windows 10/11, Supports 3 Connection Modes, High-Precision Multi-Gesture Touchpad, Compatible with PC Laptop Computer
This listing is deemed profitablePrice (USD)$36.10Released TypeOld Release (2025-07-07)Brand is an old entry in this marketSize and Weight17.8 x 12.9 x 4.2 cm, 308.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色透明感机身，在同类黑色金属触控板中更容易形成视觉差异, 6.3英寸×4.7英寸玻璃触控面板，超薄金属机身，外观更偏轻薄便携Key Buying Motive
支持蓝牙、2.4G无线和USB-C有线三种连接方式，并带有压感区域与可开关的触觉反馈Target Customers
面向需要Windows系统下替代鼠标、并希望在台式机/笔记本间灵活切换连接方式的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,805.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight35.52% / 36.76%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight31.36% / 32.60%Peak / Non PeakSales & BSR Performance