- Benchmark ASINB0FQFSFV1H
- MarketplaceUS
- Category ID11036491
- Analyzed Products
- Keywordportable electronics
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，且对小商家和大品牌都不是好机会。 不是因为“需求不够”，而是因为新品牌进入后没有跑出任何可复制的盈利样本，当前看到的是高投入、低回报、偏研发驱动的赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论：不建议进入，这个市场对你来说不可行。 用户预算50万人民币表面上足够启动单个ASIN，但当前样本里没有形成“可复制的赚钱路径”，而且新品牌进入后盈利率是0%，说明不是资金不够一点点，而是这个赛道本身就没跑通。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Other major expensesR&DPotential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 罗技 G304/G305：更便宜、口碑成熟的无线游戏鼠标，适合想要稳定 2.4G 连接但不想为 8K 和可换电池系统付费的用户。
- 雷蛇 DeathAdder V2 X HyperSpeed：价格通常更低，续航和无线体验成熟，适合追求实用而不是极致轻量/极高轮询率的玩家。
- 罗技 G Pro Wireless（二手/翻新）：如果用户主要看重旗舰级无线体验和轻量化，二手或翻新通常比这类新发布高价新品更容易接受。
- 联想/雷柏/双飞燕等主流国产无线电竞鼠标的中端款：往往以更低价格提供可用的传感器、无线和宏功能，适合预算敏感用户。
- 有线轻量化电竞鼠标（如同类超轻有线款）：放弃无线和底座充电后，成本显著下降，使用也更简单，适合不需要移动办公/频繁切换设备的人。
- 普通办公鼠标中的高性能型号：如果用户并不需要 8K、超高 DPI 和光学微动，办公鼠标通常更便宜、更耐用，且上手门槛更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，原因很直接：当前样本里只有 1 个新品牌 GLORIOUS、没有任何老品牌参照，但它的 2 个新上架 ASIN 全部亏损，整体新上架成功率是 0%，而且市场投资难度高，明显偏向需要高研发和高品牌投入的玩家。对小商家来说，这不是可复制的低成本机会；对大品牌来说也不是好市场，因为现在看到的是高投入、低回报、且没有成功新进入样本支撑的局面。
New products with Highest revenueLeast investment in new productsMost investment in new productsGLORIOUS
Recent Monthly Revenue (USD):-(-)B0FVGLDLC1Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$7,219.50(50pcs/month)B0FQFSFV1H (3.9/5 (44 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FQFSFV1H (3.9/5 (44 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FVGLDLC1Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：新品牌成功率为0%，新上架产品里没有任何盈利案例，且现有样本几乎全是同一个新进入品牌 GLORIOUS 的两款产品，显示的是高竞争+低可复制性，而不是健康机会。 这更像是“高价位电竞鼠标里的品牌/研发驱动型赛道”，不是小商家能靠常规打法切入的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FQFSFV1HGLORIOUS2025-09-23No$144.3950pcs$7219.546.72%$3372.96B0FVGLDLC1GLORIOUS2025-10-09No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FQFSFV1HGLORIOUS2025-09-23No$144.3950pcs$7219.546.72%$3372.96B0FVGLDLC1GLORIOUS2025-10-09No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经是高风险的价格战市场。 目前可见的新产品盈利率是0%，新发布产品盈利率也是0%，而且新品牌新发布的盈利率同样是0%，说明新人进来几乎没有成功样本，市场对新进入者非常不友好。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GLORIOUS#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入价格战/低盈利区，且新品牌成功率极低。 现有数据里，新品牌几乎没有真正可复制的成功案例，最近进入的 GLORIOUS 直接是 2 个新上架产品全都亏损，说明不是“机会型市场”，而是“烧钱换流量”的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases