- Benchmark ASINB0FQFSFV1H
- MarketplaceUS
- Category ID11036491
- Analyzed Products
- Keywordwireless earbuds
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-31
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合新卖家进入，尤其不适合小品牌；大品牌也只有带着强品牌力和明显产品差异才勉强能做。 现在的核心不是“有没有机会”，而是“是否已经被强品牌和高投入玩家占住了位置”：新品盈利率只有30.77%，13个新发布里有9个不赚钱，最近 2026 年新进的 JVC 5个新品全部亏损，市场正在往更硬的竞争和更强的品牌挤压走。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：不建议进入，这个市场对新卖家来说已经明显偏拥挤，而且预算虽然够启动，但不够支撑长期竞争。 你的 50万 CNY 只能覆盖单个 ASIN 的前期铺货、物流和投放，而市场里新产品的推荐入场预算大约是 52,579.79–53,061.70 美元，折合远高于你的预算；更关键的是，新品盈利率只有 30.77%，非盈利率高达 69.23%，不是一个适合轻量试错的市场。
Early sourcing + logistics + marketing budget (USD)$52,579.79 - $53,061.70Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):30.77%Which new brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 有线耳机/Type-C耳机：通常更便宜、即插即用，不需要充电，适合对延迟和稳定性更敏感、预算更低的用户。
- 颈挂式蓝牙耳机：比真无线更不容易丢失，续航通常更长，佩戴和管理更简单，适合通勤、运动和长时间使用。
- 开放式耳夹/耳挂式耳机：对耳道压力更小，久戴更舒适，且更容易感知环境声音，适合轻度听音和户外场景。
- 基础款半入耳蓝牙耳机：价格通常低于带主动降噪的真无线耳塞，学习成本低、佩戴门槛更低，适合只要无线便利、不追求降噪的用户。
- 手机自带扬声器 + 便携小音箱：在家或办公室里是更便宜、更易用的替代方案，不需要配对和充电管理，适合非私密场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经偏向高度拥挤且正在往价格战走。 目前可识别产品里，整体盈利率只有40.00%，新品盈利率只有30.77%，而新品牌只有4个、老品牌3个，进入压力已经很高；更关键的是，JVC这类新进品牌出现了5个新品全部亏损的情况，说明没有差异化就很难活下来。
大品牌可以勉强做，但小品牌不该进。 这里真正能跑出来的样本只有两类：一类是老品牌 Sony 的 B0DWHPBK42，售价95.02美元，月销1000、月收入9502美元，利润率47.13%，靠的是品牌力、降噪、双设备、多点连接和App调音这套成熟组合；另一类是新入局的 Google，4个可盈利新品全部盈利，单品利润率47.88%~47.99%，代表ASIN分别是 B0FGKTDTRB、B0GHGNSTZ1、B0FGKTGYGH、B0GHGV7ZZ2，单品预算大约在52579.79~53061.70美元之间，但每个新品都依赖品牌背书、旧款延伸和明确生态定位，不是普通小卖家能复制的路径。相反，JVC 的5个新品全部亏损，代表ASIN是 B0H4HWJ72S、B0H4JFZ4QR、B0H4J34LBF、B0H4HP5L38、B0H4JG1LCM，单价都在129.95~136.89美元区间，表面功能很满，但因为和索尼、Google 的主流款太像，最后都没转成有效销量；这已经说明，这个类目不是靠堆功能就能赢，而是靠品牌力和强区隔定位。
New products with Highest revenueLeast investment in new productsMost investment in new productsGoogle
Recent Monthly Revenue (USD):$57,900.00(500pcs/month)B0FGKTDTRB (4.4/5 (486 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$47,804.00(400pcs/month)B0GHGNSTZ1 (4.4/5 (486 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$35,985.00(300pcs/month)B0FGKTGYGH (4.4/5 (486 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsSony
Recent Monthly Revenue (USD):$95,020.00(1000pcs/month)B0DWHPBK42 (3.9/5 (1365 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsJVC
Recent Monthly Revenue (USD):-(-)B0H4HWJ72S (4.6/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H4JFZ4QR (4.6/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H4J34LBF (4.6/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 充电盒带1.45英寸触控屏，外观最有辨识度
- |
- 紫色机身更醒目，点击率高
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- 功能与外观都明显区别于常规真无线耳机
B0D3628NYL (4.1/5 (524 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 玫瑰色外观更时尚，风格与其他款差异大
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- 闭合式杆状设计更紧凑，图片观感干净
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- 知名品牌加上高配降噪和长续航，购买吸引力强
B0B1FVLBJN (4.3/5 (5201 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，尤其不适合小品牌。 13个新发布里只有4个盈利，成功率30.77%，看起来不算低，但真正赚钱的几乎全是Google这类大品牌/强品牌，新品牌里真正站得住脚的样本极少；而且新品牌新发布的非盈利率高达69.23%，市场已经明显被大牌和强投放玩家主导。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DWHPBK42Sony2025-03-25Yes$95.021000pcs$95020.047.13%$44782.93B0FGKTDTRBGoogle2025-08-20Yes$115.8500pcs$57900.047.88%$27722.52B0GHGNSTZ1Google2026-02-18Yes$119.51400pcs$47804.047.98%$22936.36B0FGKTGYGHGoogle2025-08-20Yes$119.95300pcs$35985.047.99%$17269.21
B09V9P5Q6WJBL2022-04-17Yes$126.73250pcs$31682.548.13%$15248.79
B0GHGV7ZZ2Google2026-02-18Yes$120.06200pcs$24012.047.99%$11523.36B0D3628NYLJBL2024-06-23Yes$174.7750pcs$8738.548.77%$4261.77B0B1FVLBJNJBL2022-05-16Yes$118.9950pcs$5949.547.95%$2852.79Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FGKTDTRBGoogle2025-08-20Yes$115.8500pcs$57900.047.88%$27722.52B0GHGNSTZ1Google2026-02-18Yes$119.51400pcs$47804.047.98%$22936.36B0FGKTGYGHGoogle2025-08-20Yes$119.95300pcs$35985.047.99%$17269.21B0GHGV7ZZ2Google2026-02-18Yes$120.06200pcs$24012.047.99%$11523.36#New Product Success Rates
Listing这个市场不适合进入，结论是直接放弃。 新品成功率只有30.77%，但真正的新品牌机会非常差：JVC 作为新进入品牌 5 个新品全失败，Google 虽然拿到 4 个盈利新品，但它本身是大品牌，新品牌可复制性很低，说明市场并不是给小卖家留的。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GoogleNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JVCGoogleFinal AudioGLORIOUS#Success Rate by Entry Time
Listing这个市场不值得进入，属于高门槛、强品牌驱动但对新品牌并不友好的市场。 近两年的新进入品牌只有4个，但新上架产品13个里只有4个真正赚钱，成功率只有30.77%；同时最近新增的品牌表现正在变差，2026年新进的JVC 5个新品全部不盈利，说明竞争不是在变宽，而是在变硬。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 2 4 2026 0 0 0 0 0 0 2 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 2 1 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 2 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesJBL Live Pro 2 TWS - Noise Cancelling Earbuds - Black
This listing is deemed profitablePrice (USD)$126.73Released TypeOld Release (2022-04-17)Brand is an old entry in this marketSize and Weight18.9 x 10.1 x 4.7 cm, 58.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresEarly Investment
Investment
Monthly Revenue (Recent) (USD)$31,682.50250 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight47.81% / 48.13%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight47.23% / 47.56%Peak / Non PeakSales & BSR Performance
JBL Live Pro 2 TWS - Noise Cancelling Earbuds - Rose
This listing is deemed profitablePrice (USD)$118.99Released TypeOld Release (2022-05-16)Brand is an old entry in this marketSize and Weight18.4 x 10.1 x 4.4 cm, 58.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
玫瑰色外观在同价位JBL/索尼/Google竞品中更偏女性化与时尚感, 采用闭合式杆状腔体与椭圆导管设计，整体更紧凑、外观更干净Key Buying Motive
自适应降噪结合Smart Ambient、6麦克风通话、40小时续航和Qi无线充电，功能组合完整且偏高配Target Customers
偏好知名品牌、重视通话降噪与长续航、同时希望耳机外观更时尚的日常通勤用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,949.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight47.61% / 47.95%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight47.05% / 47.39%Peak / Non PeakSales & BSR Performance
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