
这个市场不值得进入:新品牌新发布成功率只有21.05%,而79.17%的新产品不赚钱,已经是明显的价格战和拥挤市场;更关键的是,近一年新品牌一共只有9个,但能跑出来的只有3个,而且真正赚钱的集中在少数做了结构/功能差异化的款,普通同质化款基本活不下来。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入。 新品牌新上架的成功率只有21.05%,失败率高达78.95%,而且新品牌里已经出现了明显的低利润样本,属于价格战压力很重的市场;用户预算50万人民币表面上能覆盖部分入场成本,但不足以对抗后续品牌、投放和长期打法的消耗。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经明显接近价格战区,而且新品牌成功率太低。 你能看到,市场里可识别的盈利产品只占34.38%,但新上架产品的盈利率只有20.83%;同时,像 Hwborsix 这种新品牌 3 个新品全部亏损,且单个 ASIN 毛利只有 2.72%~8.68%,这已经是典型的低利润高风险赛道,不适合继续重仓。
这不是适合进入的市场:新品利润整体偏低,且新品牌成功率远低于失败率,已经出现明显的价格战和饱和迹象。用户预算500000 CNY表面上够做单个ASIN,但这个市场里要跑出来,靠的不是普通铺货,而是强差异化、品牌力和持续投放,普通小商家很难稳赢。
从数据看,新品里利润率低于10%的占37.50%,10%~20%只有33.33%,20%~30%仅12.50%,也就是说可观利润主要集中在少数产品;更关键的是,新品牌新上架产品的盈利率只有21.05%,非盈利率高达78.95%,失败面远大于成功面。按你要求的标准,这类市场对新进入者是高风险,不应视为高胜率机会。时间趋势也在变差:2025年新上架里盈利2个、亏损10个;2026年新上架里盈利2个、亏损8个,说明进入后并没有明显改善,反而是大量产品卡在低利润或无销量状态。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D4LTVN6K | SURVADV | 2024-05-20 | Yes | $13.76 | 400pcs | $5504.0 | 22.71% | $1249.96 |
![]() | B0D4LZRJJ6 | SURVADV | 2024-05-20 | Yes | $13.88 | 400pcs | $5552.0 | 20.05% | $1113.18 |
![]() | B0FKH9576Z | REEYEAR | 2025-07-30 | Yes | $11.99 | 200pcs | $2398.0 | 22.72% | $544.83 |
![]() | B0CQJP1T1M | Koroao | 2023-12-18 | Yes | $13.99 | 100pcs | $1399.0 | 19.79% | $276.87 |
![]() | B0CG6MQ8ZP | Holicfun | 2023-08-21 | Yes | $12.99 | 100pcs | $1299.0 | 21.02% | $273.05 |
![]() | B0BR6JKNK9 | REEYEAR | 2022-12-28 | Yes | $11.99 | 100pcs | $1199.0 | 22.76% | $272.9 |
![]() | B0GH4M3L2H | Smteyenova | 2026-01-16 | Yes | $12.99 | 100pcs | $1299.0 | 20.88% | $271.24 |
![]() | B0FQ5TBZTY | litokam | 2025-11-03 | Yes | $16.99 | 50pcs | $849.5 | 28.89% | $245.43 |
![]() | B0F8HQB8VM | Holicfun | 2025-05-13 | Yes | $13.84 | 75pcs | $1038.0 | 22.22% | $230.65 |
![]() | B0GV4PBB79 | REEYEAR | 2026-03-27 | Yes | $11.99 | 100pcs | $1199.0 | 19.19% | $230.09 |
![]() | B0F7R9GJNX | REEYEAR | 2025-05-07 | Yes | $11.99 | 100pcs | $1199.0 | 18.32% | $219.66 |
![]() | B0C4H5NWXT | Teccle | 2023-05-06 | Yes | $16.64 | 50pcs | $832.0 | 24.75% | $205.92 |
![]() | B0GCC4JXYQ | INFIYA | 2026-04-13 | Yes | $12.99 | 75pcs | $974.25 | 18.64% | $181.61 |
![]() | B0DDKZNBKV | Teccle | 2024-08-19 | Yes | $13.4 | 50pcs | $670.0 | 21.97% | $147.2 |
![]() | B0CQJPVMHK | Koroao | 2023-12-18 | Yes | $13.99 | 50pcs | $699.5 | 20.46% | $143.12 |
![]() | B0D21RMZN4 | TEKCAM | 2024-04-18 | Yes | $13.99 | 50pcs | $699.5 | 19.26% | $134.73 |
![]() | B0G51433S8 | Smteyenova | 2025-12-04 | Yes | $12.99 | 50pcs | $649.5 | 15.68% | $101.85 |
![]() | B0FJY6SCV7 | REEYEAR | 2025-07-25 | Yes | $11.99 | 50pcs | $599.5 | 16.41% | $98.38 |
![]() | B09JKDLQMP | Teccle | 2024-01-01 | Yes | $11.22 | 50pcs | $561.0 | 17.4% | $97.62 |
![]() | B0DDKXMPBD | Teccle | 2024-08-19 | Yes | $9.99 | 50pcs | $499.5 | 13.39% | $66.89 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GH4M3L2H | Smteyenova | 2026-01-16 | Yes | $12.99 | 100pcs | $1299.0 | 20.88% | $271.24 |
![]() | B0FQ5TBZTY | litokam | 2025-11-03 | Yes | $16.99 | 50pcs | $849.5 | 28.89% | $245.43 |
![]() | B0GV4PBB79 | REEYEAR | 2026-03-27 | Yes | $11.99 | 100pcs | $1199.0 | 19.19% | $230.09 |
![]() | B0GCC4JXYQ | INFIYA | 2026-04-13 | Yes | $12.99 | 75pcs | $974.25 | 18.64% | $181.61 |
![]() | B0G51433S8 | Smteyenova | 2025-12-04 | Yes | $12.99 | 50pcs | $649.5 | 15.68% | $101.85 |
这个市场不值得进入:新品牌成功率只有20.83%,但新发布产品里79.17%不赚钱;而且老品牌新发布的失败率高达80%,说明这里已经是强竞争、低容错的成熟市场。 对小商家来说,能活下来的是真正差异化的少数案例,不是靠铺货就能赢;对大品牌来说,即使有预算优势,也只能在更重的品牌/研发投入下争夺极少数胜出位。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经进入明显的价格战/过度拥挤区,不建议继续进入。 近一年新品牌新产品成功率只有21.05%(4/19),失败率78.95%(15/19);而2025年到2026年的新入场里,盈利样本几乎都集中在少数“做了明确差异化”的产品上,说明普通同质化款已经很难活下来。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 10 |
| 2026 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 9 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 |
| 2026/1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |