
这个市场不值得进入,结论是 NO。核心原因很直接:新品盈利率只有11.11%,而88.24%的新产品不赚钱,最近一批新上架里多数还是低利润甚至接近价格战,说明这里不是“还有机会”的市场,而是已经进入高压竞争区,小商家和跨品类大品牌都很难靠常规打法赢。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合进入,结论是 NO。 新品牌新上架的盈利率只有11.11%,而整体可判断产品的盈利率也只有11.36%,已经接近价格战高风险区;同时市场里至少出现了多个新品牌在同一赛道试水,但能真正跑通的只剩少数,说明竞争非常挤,后进者很难靠常规打法赢。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经进入价格战区,而且新品牌表现极差。 新品牌新上架产品盈利率只有11.11%,但未盈利新上架率高达83.33%;更关键的是,样本里多数新产品利润率只有2.49%、6.04%、10.84%、11.81%、13.7%,明显处在低利润带,说明不是好赚的市场,而是靠压价和堆投放硬拼的市场。
这个市场不适合进入,结论很明确:已经进入价格战+准饱和状态,新品牌成功率低,连小商家也几乎没有稳定空间。 目前可见的新品盈利率只有11.11%,新品总体盈利率也只有11.11%,而新上架产品里不赚钱的占88.24%;更关键的是,2026年新上架里非盈利产品达到23个,对应盈利只有2个,说明近期竞争明显在恶化,不是上升机会。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FSR5TCHX | degcicx | 2025-09-26 | Yes | $29.79 | 300pcs | $8937.0 | 11.99% | $1071.55 |
![]() | B0FS6Y89M9 | Aoosing | 2025-11-10 | Yes | $31.82 | 200pcs | $6364.0 | 13.81% | $878.87 |
![]() | B0GY4VHCY5 | TMATMATMA | 2026-04-22 | Yes | $29.64 | 200pcs | $5928.0 | 10.84% | $642.6 |
![]() | B0DSW7FCXX | PowGrow | 2025-01-13 | Yes | $37.25 | 100pcs | $3725.0 | 14.92% | $555.77 |
![]() | B0GFDFV3SF | W-NECTOUN | 2026-01-07 | Yes | $34.99 | 50pcs | $1749.5 | 19.55% | $342.03 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FSR5TCHX | degcicx | 2025-09-26 | Yes | $29.79 | 300pcs | $8937.0 | 11.99% | $1071.55 |
![]() | B0FS6Y89M9 | Aoosing | 2025-11-10 | Yes | $31.82 | 200pcs | $6364.0 | 13.81% | $878.87 |
![]() | B0GY4VHCY5 | TMATMATMA | 2026-04-22 | Yes | $29.64 | 200pcs | $5928.0 | 10.84% | $642.6 |
![]() | B0GFDFV3SF | W-NECTOUN | 2026-01-07 | Yes | $34.99 | 50pcs | $1749.5 | 19.55% | $342.03 |
这个市场不值得进入,已经明显进入高压竞争区,不论大品牌还是小品牌都不建议继续。 新品成功率只有11.76%,但这还只是表面;真正可复制的“新品牌成功”几乎没有,4个盈利新品里,TMATMATMA、W-NECTOUN、degcicx、Aoosing全是新入场品牌,但其中TMATMATMA和W-NECTOUN都是靠少量样本跑出结果,不能代表可稳定复制的机会。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,已经接近价格战和过度拥挤状态。 近半年新品牌进入明显加快,但新品牌新上架的成功率只有11.11%,不失败的却高达88.24%;更关键的是,最近几个月新上架里持续出现大量不赚钱案例,说明竞争不是变好,而是越来越难。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 6 |
| 2026 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 25 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 |
| 2025/12 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/4 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 10 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |