
这个市场不值得进入,且已经明显进入价格战/同质化红海:新品牌只有 Vin Beauty 和 K&F CONCEPT 两个,近一年只有 2 个新品牌发新款,结果 2 个新品牌的新发布全部失败,新发布成功率是 0%;按时间看,2025 到 2026 的新发布也几乎没有形成任何稳定盈利,反而持续出现不赚钱的新款,说明不是增长窗口,而是不断试错失败的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入,既不适合大品牌,也不适合小品牌。 不是单纯“难做”,而是已经进入了低利润、强同质化、且新品几乎没有成功窗口的状态;你现在这 50 万人民币预算,足够覆盖一部分前期铺货,但不足以扛住长期品牌投入、差异化研发和可能的认证成本。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,结论很明确:新品牌成功率几乎为零,且已进入低价同质化竞争区。 现有数据里,新上市产品盈利率是0%,市场整体可判定盈利的产品里只有15.38%赚钱;更关键的是,近一年出现的新产品几乎全是失败样本,没有看到可复制的健康新进入案例。
这个市场不值得进入,当前已经是明显的价格战/饱和市场。 新产品里可确认的盈利率是 0%,3 个新发布 ASIN 全部没跑通;利润分布里新产品没有任何一个落在 10% 以上的稳定盈利区间,反而是 100% 都处在“未盈利/不够成熟”的状态。市场新增节奏也很弱,2025 到 2026 只看到零星新发布,而且 2025 年新增的 2 个新产品和 2026 年新增的 1 个新产品全部失败,说明不是机会窗口,而是持续试错失败。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0C8LZ2D5M | GEPULY | 2023-06-20 | Yes | $10.02 | 100pcs | $1002.0 | 12.57% | $125.96 |
![]() | B0F9P38QQK | NEEWER | 2025-05-23 | Yes | $12.3 | 50pcs | $615.0 | 19.54% | $120.18 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0H1GVZCD8 | Vin Beauty | 2026-05-12 | No | $6.99 | -pcs | $- | -12.31% | $- |
![]() | B0FS1JDRSZ | K&F CONCEPT | 2025-09-22 | No | $8.99 | -pcs | $- | 9.02% | $- |
![]() | B0FNWLKZ7J | NEEWER | 2025-08-27 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入,且已经接近价格战/同质化红海。证据很直接:新上架产品的可盈利率是0%,整体可盈利产品只占15.38%,而样本里4个可见收入产品合计也只有2673美元,说明不是一个还能靠普通打法吃到规模的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:已经处在高风险、明显价格战区,而且对新卖家几乎是关闭的。 近几年的新增新品几乎没有形成稳定盈利,最近三条新发布里没有一条达到可接受利润水平;同时,当前能看到的“新品牌”样本只有 Vin Beauty 和 K&F CONCEPT,两者的新发布都没跑通,说明不是机会扩张期,而是竞争挤压期。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |