- Benchmark ASINB0D1Y8JQ2P
- MarketplaceUS
- Category ID3734391
- Analyzed Products
- Keyword手工制品
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-06-25
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战区，而且没有看到任何可复制的新品牌成功样本。 现有数据里，新品牌数为0，新品牌新发品盈利率也是0%，总体新发品盈利率0%，最近一年也只有1个新发品样本，说明市场不是在扩张，而是在收缩和内卷。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场是高竞争、低回报的价格战市场。 你有50万人民币预算，账面上足以覆盖单个ASIN前几个月的启动成本，但这并不代表能穿过后续的研发、品牌、认证和持续投放；而当前可见数据里，市场没有任何可用的新品牌成功案例，新品牌新发品盈利率是0%，整体新发品盈利率也是0%。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%Alternatives- 香薰蜡片/衣柜香片：比整罐手工蜡烛更便宜、无需点燃，适合想要“有香味+送礼感”但不想承担明火使用的人群。
- 电插香薰/USB香薰机：入门成本通常低于高端手工蜡烛，使用更稳定，适合长期营造氛围，替代“香味装饰品”需求。
- 香味扩香条/藤条扩香：不用点火，维护更简单，摆放在客厅、浴室、办公室都方便，适合追求省事的用户。
- 香氛喷雾：单次购买价格更低、使用门槛更低，能快速覆盖空间气味，适合临时除味或短时营造节日氛围。
- 固体香膏/香氛蜡块：体积小、价格通常更亲民，适合抽屉、衣柜、车内等小空间替代手工蜡烛的“香气礼品”属性。
- 香味挂件（车载/衣柜）：更便宜且几乎零操作，适合不想维护、只要轻度香气的人群。
- 节日气味主题的空气清新剂：在“圣诞树/饼干味”这类节日场景中，往往更容易买到、价格更低，适合预算敏感型替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已进入价格战区，而且几乎没有可复制的盈利样本。 当前样本里可识别的盈利率是0%，新上架产品盈利率也是0%，而且近年新发布几乎只剩下核心样本本身，市场不是在扩张，而是明显收缩、淘汰和内卷。
Old brand with the most profitable new productsS&M Candle Factory
Recent Monthly Revenue (USD):-(-)B07N5FWCW5 (4.5/5 (88 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B08N9P53TS (4.2/5 (3 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B097F61ZSS (3.8/5 (2 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 圣诞树主题，节日感最强
- |
- 绿色蜡体+节日标签，视觉辨识度高
- |
- 适合送礼和节日陈列，容易吸引点击
B08N9P53TS (4.2/5 (3 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 情人节搞笑主题，风格最差异化
- |
- 红色包装+卡通插画，画面更抓眼
- |
- 送礼属性明确，适合节日礼品购买
B07N687XDH (3.8/5 (4 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论是直接放弃。 目前看到的不是健康增长，而是典型的低利润、低成功率市场：已识别产品里可判断利润的样本中，盈利产品为0%，新上架产品盈利率也是0%，而且当前核心新产品 B0D1Y8JQ2P 还是非盈利、销量过早无法验证的状态。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B07N5FWCW5S&M Candle Factory2019-01-26No$17.99-pcs$-13.64%$-B08N9P53TSS&M Candle Factory2020-10-19No$15.04-pcs$-11.36%$-B097F61ZSSS&M Candle Factory2021-06-17No$16.58-pcs$-12.85%$-B07N687XDHS&M Candle Factory2019-01-27No$17.99-pcs$-7.82%$-
B07KF13Y5FS&M Candle Factory2018-11-11No$18.99-pcs$-12.5%$-
B07KDYSW84S&M Candle Factory2018-11-12No$--pcs$--%$-B07N5ZGX29S&M Candle Factory2019-01-27No$--pcs$--%$-
B08LD2TP5BS&M Candle Factory2020-10-19No$--pcs$--%$-B07N56NV7RS&M Candle Factory2019-01-27No$--pcs$--%$-B097F6X6RNS&M Candle Factory2021-06-17No$--pcs$--%$-No profitable product data available for new products#New Product Success Rates
Listing这个市场不可进入，直接判定为过度饱和且已经进入低利润、低成功率的高风险区。 现有数据里，整体可识别的盈利产品占比是0%，新上架产品的盈利占比也是0%；而样本里四个代表性产品全部不赚钱，且成功案例几乎都来自老品牌 S&M Candle Factory，说明不是新人能轻松切入的市场。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这个市场不值得进入，且已经非常接近/处于价格战状态：新进入品牌为0，只有1个老品牌S&M Candle Factory在样本里反复出现，近年几乎没有真正的新品牌成功案例；当前可识别的新上架产品盈利率为0.00%，市场总体盈利产品占比也为0.00%，而新释放产品的可盈利率同样是0.00%。 价格带上，看起来有利润空间的产品也只有11.77%~13.41%，这低于你要求的“新进入至少15%才算可接受”的门槛，说明就算能卖，也很难留下足够空间覆盖长期品牌、研发和促销成本。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases