- Benchmark ASINB0FL84C97Z
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordhanging spiral decorations, party swirl decorations, foil spiral hanging decor
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显进入超饱和+价格战区。 近一年只有5个新品牌进场，但33个新发布里新品牌新品成功率是0%，整体新发布盈利率也只有3.03%；同时市场里76.23%产品利润低于10%或直接亏损，说明不是正常竞争，而是低毛利硬拼，用户应直接放弃。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不能进。 用户预算50万人民币表面上足够覆盖单个ASIN的前期铺货、物流和广告，但这个类目已经明显陷入价格战，且新进入品牌几乎全军覆没，投入再多也很难换来稳定利润。
证据非常清楚：市场利润率极差，整体盈利率只有1.98%，新上新产品盈利率也只有3.03%；盈利门槛要求至少10%，但样本里大量产品只有1.74%、2.93%、-7.6%、-11.87%、-15.0%这类表现，说明这里不是正常竞争，而是典型的低毛利价格战。 进一步看品牌结构，TKYPZY这个新品牌只有1个产品，月收入29,950，单品售价$5.99，但亏损23.25%，相当于“有销量没利润”；Openfly 9个产品全部非盈利，9个新品全败；PatiCool作为老品牌有15个产品，仍然0个盈利，说明连老玩家都在被成本和竞争压到不赚钱。市场投资难度也被判定为高，核心原因就是价格竞争。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?51.51%New listing success rate (old brands):5.88%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 气球套装（尤其是预充气或一体式气球链套装）
- 纸质拉花/纸流苏挂饰
- 门帘式派对背景布（铝箔门帘、流苏门帘）
- 桌面小型生日场景板/台卡装饰
- 可重复使用的主题横幅/祝福牌
- LED串灯装饰
- 可粘贴墙面的主题贴纸或墙贴套装
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显过热，而且价格战非常重。 近一年新品牌几乎没有成功：新品牌新上架盈利率是0%，新品牌非盈利率是100%；同时旧品牌新上架盈利率也只有5.88%，说明连有资源的老品牌都很难在这里赚到钱。
New products with Highest revenueTKYPZY
Recent Monthly Revenue (USD):$299.50(50pcs/month)B0FWK2RM9B (4.1/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsPatiCool
Recent Monthly Revenue (USD):-(-)B0CWNTK2DD (4.7/5 (388 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0CWP32NDDBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$699.00(100pcs/month)B0GWQQ69RC (4.7/5 (386 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least investment in new productsLeast profitable new productsMost investment in new productsOpenfly
Recent Monthly Revenue (USD):-(-)B0GSY5D5C4 (4.8/5 (20 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GSY7R38N (4.8/5 (20 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GSY2N75C (4.8/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 赛车主题，风格最鲜明
- |
- 彩色卡通图案更吸睛，适合儿童派对
- |
- 与通用黑色/双色款相比差异最大
B0D9LPRTN7 (4.4/5 (22 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 纯黑单色，视觉反差强
- |
- 极简百搭，适合万圣节/毕业等场景
- |
- 和彩色派对款区分明显，容易被注意
B0GWQQ69RC (4.7/5 (386 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，且已经明显失去机会。 新品利润分布几乎被低毛利和亏损区间占满：新产品里亏损/低于0%的占 36.36%，0%~10% 只占 33.33%，10%~20% 仅 12.12%，没有任何新品达到20%以上；而按已知利润率看，整体产品中 76.23% 低于10% 或直接亏损，典型就是低价恶性竞争区。再看品牌侧，市场里“新品牌”新品盈利率为 0%，而老品牌新品盈利率虽显示有成功案例，但核心赢家是 BEISHIDA 这类老品牌，不是小商家；这意味着现在能活下来的基本是老牌或强资源玩家，新商家如果不靠强营销、强差异化或品牌力，几乎没有正向结果。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FT8GGLNYBEISHIDA2025-09-30Yes$7.99100pcs$799.010.89%$87.02B0D9LPRTN7MASGY2024-07-17Yes$9.9950pcs$499.515.04%$75.13Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FT8GGLNYBEISHIDA2025-09-30Yes$7.99100pcs$799.010.89%$87.02#New Product Success Rates
Listing结论很明确：这个市场不适合进入，且已经处于明显的价格战/过度拥挤状态。新品牌几乎没有真正跑通，现有成功也主要被老品牌吃掉；如果现在进场，不管大品牌还是小商家，风险都很高。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
BEISHIDANonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
PatiCoolOpenflyBEISHIDAOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入超饱和+价格战区。 近一年新进入品牌只有5个，但新增上架里有33个新释放，且新品牌新产品成功率是0%，整体可识别盈利产品占比只有1.98%，新发布产品盈利占比也只有3.03%；最近的新增几乎都在亏，说明竞争在加速，赚钱在变难，不是变容易。
证据很直接：2026年3月这一波里，Openfly一次上了9个新产品，全部不盈利；其中B0GSY5D5C4利润率-15.0%，B0GSY7R38N是-11.87%，B0GSY2N75C也只有-7.6%，这已经明显落在你定义的高风险区间。TKYPZY的B0FWK2RM9B虽然有29950元月销售，但利润率-23.25%，证明“有销量”并不等于能赚钱；PatiCool作为老品牌，15个新/老带新里0个盈利，虽然总收入约2047100元、月销量约2900，但它的新动作几乎全是失败，说明这个赛道不是靠堆预算就能轻松打穿。当前市场里还没有任何“真小商家”可复制的稳健成功样本，看到的高销量案例要么是老品牌存量优势，要么是明显带流量/铺量打法的竞品，不适合把它们当作小商家成功模板。
结论：大品牌不应进，小商家更不应进。 如果非要对标，只能看BEISHIDA的B0FT8GGLNY这一类少数盈利样本，但它只是33个新释放中的1个，远远不足以说明机会存在；而当前新增节奏还在继续，且盈利率持续低迷，已经是典型的超饱和市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 3 1 0 0 0 11 2026 0 0 4 0 0 0 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 0 0 0 0 1 2025/9 0 0 0 1 0 0 0 8 2025/10 1 0 1 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 1 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 12 2026/4 0 0 3 0 0 0 0 0 2026/5 0 0 1 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases24pcs Racing Hanging Swirl Party Decoration,Hot Car Party Supplies, Suitable for Racing car Party Decoration Supplies (Multicolor)
This listing is deemed profitablePrice (USD)$9.99Released TypeOld Release (2024-07-17)Brand is an old entry in this marketSize and Weight16.2 x 15.2 x 1.5 cm, 68.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
彩色赛车主题卡片搭配金属感螺旋吊坠，视觉上更偏儿童赛车派对风格, 24件套赛车主题悬挂旋风，包含赛车/卡车元素卡片，区别于常见单色或生日通用款Key Buying Motive
赛车主题图案+24件整套配置，适合快速布置主题派对Target Customers
明确面向赛车车迷、儿童赛车生日派对和主题派对布置需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$499.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.50% / 15.04%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.18% / 11.72%Peak / Non PeakSales & BSR Performance
BEISHIDAB0FT8GGLNY (4.8/5 (72 Reviews))BEISHIDA 12 Pcs Happy Birthday Hanging Swirl Decorations, Red Birthday Party Hanging Decor Supplies for Kids Adults
This listing is deemed profitablePrice (USD)$7.99Released TypeNew Release (2025-09-30)Brand is an old entry in this marketSize and Weight15.8 x 15.3 x 1.3 cm, 50.00gDesign & Appearance
红色生日主题配色，区别于常见黑金/银金组合, “Happy Birthday”字样重复印刷的节日化悬挂螺旋，视觉识别度更强Key Buying Motive
12片装，轻量、预卷曲，支持免工具快速悬挂；可重复使用，适合短周期派对复购Target Customers
面向需要快速布置儿童/成人生日派对的低预算装饰采购者Early Investment
Investment
Monthly Revenue (Recent) (USD)$799.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.83% / 10.89%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.64% / 7.69%Peak / Non PeakSales & BSR Performance