- Benchmark ASINB0GZVSGQ95
- MarketplaceUS
- Category ID3744621
- Analyzed Products
- Keywordartisan home decor, handmade decor
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是价格战区，而且接近过度拥挤。 现有样本里，新品牌 6 个、老品牌 7 个，但 32 个新上架里盈利率是 0%，最近新增一批新品几乎全部没跑通，说明不是个别失败，而是系统性没利润。对大品牌和小商家都不友好，当前不该进场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：不该进场。 这个市场已经明显偏向价格战和过度拥挤，新品牌几乎没有盈利样本，用户的50万人民币预算虽然能覆盖单个ASIN的早期启动，但不足以改变整体胜率，尤其还没算研发、品牌和认证的长期投入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?15.62%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 二手/闲置藤编托盘或收纳盘：在本地二手平台、Facebook Marketplace、社区群里常能以更低价格买到相近的“手工感”与装饰效果，且通常可直接取货，避免亚马逊新品溢价和运费波动。
- 纸藤/草编风的廉价量产收纳盘：看起来接近手作风格，但通常价格更低、款式更多，也更容易在电商或本地家居店买到，适合只想要“装饰+收纳”效果的用户。
- 不带品牌的金属丝/铁艺浅篮：价格往往低于手工纸绳篮，结构更稳定、耐用，适合桌面、浴室、书架等场景；如果用户不强调天然材质，它是更稳妥的替代。
- 可折叠布艺收纳盘/收纳盒：更便宜、轻便、易清洁，且常带现货；对于只需要整理零碎物品的用户，这类方案比手工装饰篮更实用。
- 本地家居超市/五金店的季节性节日托盘：如果购买动机是“节日装饰”，线下现成的节庆托盘、餐盘或礼品托盘通常更容易买到，价格也常低于手工装饰篮。
- DIY 自制装饰托盘：用旧托盘、纸绳、麻绳、颜料或贴纸简单改造，成本最低，能获得类似的手作风格；对预算敏感或追求个性化的用户特别有吸引力。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已经进入价格战区，而且对新品牌和小品牌都不友好。 现有数据里，新品牌发布的新产品盈利率为0%，老品牌新发布也同样为0%；同时可识别的样本中，三条代表性新品利润率分别只有6.6%、-2.49%和0.49%，都低于你要求的15%可接受线，说明不是“少数失败”，而是系统性没利润。
New products with Highest revenueCoeusy
Recent Monthly Revenue (USD):$7,198.00(200pcs/month)B0GZVSGQ95 (4.6/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsQINGTUHOME
Recent Monthly Revenue (USD):-(-)B0FNQN1BB6 (5/5 (3 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FNQJQT11 (5/5 (3 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FHV7ZHYG (5/5 (1 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsMost investment in new productsLeast investment in new productsPsycheer
Recent Monthly Revenue (USD):-(-)B0GLXB9W5T (4.3/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GLWN23X8 (4.5/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GLX6JTJQ (4.6/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 蘑菇造型，外观最有辨识度
- |
- 兼具收纳、装饰、摄影道具，吸睛强
- |
- 造型可爱，适合儿童房和礼品场景
B0CWS55L2B (4.6/5 (95 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 猫头鹰造型，和普通收纳篮差异最大
- |
- 粉色外观很抓眼，适合点击
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- 带盖设计加童趣感，适合婴儿房/儿童房
B082XHQHF1 (5/5 (5 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显进入过热和价格战状态。 新品牌在这里几乎没有真正成功样本：可识别盈利产品为0%，新上架产品盈利率也是0%，而且2026年集中出现了23个新产品、却全部是亏损或未跑通，说明不是“少数失败”，而是系统性失灵。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0CWS55L2BTENEBRALUX2024-02-29No$44.9950pcs$2249.5-10.57%$-237.77
B0DY1775ZZQINGTUHOME2025-02-21No$36.5750pcs$1828.5-12.58%$-230.02
B0FHVD3YX6QINGTUHOME2025-07-17No$29.9950pcs$1499.5-3.89%$-58.33
B0GSQFD3STCottage Charm2026-03-16No$51.5150pcs$2575.59.74%$250.86B0GZVSGQ95Coeusy2026-06-10No$35.99200pcs$7198.06.56%$472.19B0GLXB9W5TPsycheer2026-02-20No$27.5-pcs$-0.49%$-B0GLWN23X8Psycheer2026-02-20No$24.73-pcs$--5.25%$-
B0FWK4XBLFJBESUHI2025-10-16No$18.14-pcs$--27.91%$-B0GLX6JTJQPsycheer2026-02-20No$20.63-pcs$-10.1%$-B082XHQHF1G6 Collection2019-12-19No$29.99-pcs$-15.14%$-
B0DPHNTN42LaMorée2024-12-03No$42.8-pcs$--3.32%$-
B0GLX33FW3Psycheer2026-02-20No$23.82-pcs$--28.85%$-
B0DNZRN843TOGEVAL2024-11-25No$20.81-pcs$-16.55%$-
B0CSZ3FWNZPRETYZOOM2024-01-22No$15.4-pcs$-7.27%$-
B082XHZR8JG6 Collection2019-12-19No$39.99-pcs$-26.19%$-
B082XGBY54G6 Collection2019-12-19No$39.99-pcs$-20.61%$-
B082XHH9BLG6 Collection2019-12-19No$29.99-pcs$-18.42%$-
B0GLXB9LKJPsycheer2026-02-20No$22.92-pcs$--16.01%$-
B0FLY1P228YAHUAN2025-08-11No$33.85-pcs$-1.7%$-
B0GLWN3P8SPsycheer2026-02-20No$21.2-pcs$--13.28%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GSQFD3STCottage Charm2026-03-16No$51.5150pcs$2575.59.74%$250.86B0GZVSGQ95Coeusy2026-06-10No$35.99200pcs$7198.06.56%$472.19B0GLXB9W5TPsycheer2026-02-20No$27.5-pcs$-0.49%$-B0GLWN23X8Psycheer2026-02-20No$24.73-pcs$--5.25%$-B0FWK4XBLFJBESUHI2025-10-16No$18.14-pcs$--27.91%$-B0GLX6JTJQPsycheer2026-02-20No$20.63-pcs$-10.1%$-B0GLX33FW3Psycheer2026-02-20No$23.82-pcs$--28.85%$-B0GLXB9LKJPsycheer2026-02-20No$22.92-pcs$--16.01%$-B0FLY1P228YAHUAN2025-08-11No$33.85-pcs$-1.7%$-B0GLWN3P8SPsycheer2026-02-20No$21.2-pcs$--13.28%$-B0FNQN1BB6QINGTUHOME2025-08-26No$26.99-pcs$--2.49%$-B0FNQJQT11QINGTUHOME2025-08-26No$36.99-pcs$--32.04%$-
B0GLXS33HKPsycheer2026-02-20No$26.76-pcs$--23.83%$-B0FNQGNYMZQINGTUHOME2025-08-26No$29.9-pcs$--27.27%$-
B0GLX5GFR4Psycheer2026-02-20No$23.99-pcs$--14.24%$-
B0GLX5LF9CPsycheer2026-02-20No$16.86-pcs$-1.5%$-
B0G13Y3GPGYRMTKIHE2025-11-06No$39.68-pcs$--17.29%$-
B0GLXGWH2DPsycheer2026-02-20No$21.7-pcs$-3.96%$-
B0GLX9KG1CPsycheer2026-02-20No$25.61-pcs$--1.75%$-
B0GLX9RF7CPsycheer2026-02-20No$33.1-pcs$--20.5%$-#New Product Success Rates
Listing这个市场不能进。数据已经把结论说得很清楚：新品牌没有任何真正跑出来的盈利案例，整体也是 0% 盈利，已经是明显的价格战/高失败率市场。 你现在面对的不是“还有机会”的市场，而是一个几乎所有新进入者都在亏、且旧品牌更强势的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
PsycheerQINGTUHOMEOther#Success Rate by Entry Time
Listing结论很直接：这个市场不值得进入，已经是明显的过度拥挤和价格战市场。 近一年新品几乎全军覆没，最新一批新品牌进入后没有任何可复制的稳定盈利案例；对大品牌和小商家都不是好市场，应该直接放弃。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 9 2026 0 0 2 0 0 0 0 21 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 5 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 20 2026/3 0 0 1 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 1 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases