- Benchmark ASINB0FY2TJ6S6
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordnecklace holder stand, jewelry display stand, rotating jewelry organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 现在已经是明显的价格战市场，而且新品牌只有14.29%能做成可持续盈利，新进入品牌里绝大多数都亏钱；对大品牌来说也不是安全盘，对小商家更是高风险，除非接受强差异化、强投放、甚至带有掠夺性营销的打法。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 用户预算 50万 CNY 表面上能覆盖少数单品的前期投入，但市场已经进入明显的价格战区，且新品牌新款的盈利率只有 14.29%，非盈利率高达 78.57%，这不是适合大品牌或小团队下注的赛道。
Early sourcing + logistics + marketing budget (USD)$1,054.88 - $15,339.68Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?51.72%New listing success rate (old brands):46.67%New listing success rate (new brands):14.29%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 普通首饰收纳盒/抽屉式首饰盒：通常比立式展示架更便宜，也更容易直接放进柜子或抽屉，适合不追求展示效果、只想防缠绕收纳的人。
- 壁挂式挂钩/门后挂饰收纳条：占地更少，安装简单，适合小空间用户；很多情况下只需自粘或挂门使用，比台面旋转款更省事。
- 吸盘式/自粘式首饰挂架：免打孔、可快速安装，适合租房或临时整理需求，属于更低门槛的替代方案。
- 分格整理托盘/桌面首饰盘：用于日常频繁取放的小件首饰，价格通常更低，且无需组装，适合作为‘轻量版’收纳替代。
- 衣柜/化妆镜侧边挂钩系统：利用现有家具扩展收纳，不需要单独买立式展示架，适合预算更紧或台面空间不足的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：同质化严重、利润被压到价格战区，且新品牌已经出现失败样本。 你现在看到的不是一个可以靠普通选品切进去的市场，而是一个必须靠品牌力、差异化和持续投放硬砸出来的战场；对小商家来说尤其危险。
Least investment in new productsNew products with Highest revenueProCase
Recent Monthly Revenue (USD):$5,355.00(300pcs/month)B0GRGP2GNT (4.8/5 (441 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$9,000.00(600pcs/month)B0F53X72FQ (4.8/5 (442 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsJosmimic
Recent Monthly Revenue (USD):$14,440.00(1000pcs/month)B0F1YNJJ5G (4.4/5 (313 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$9,360.00(650pcs/month)B0F1YPNZ47 (4.4/5 (309 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$9,340.50(650pcs/month)B0FHVM9XD1 (4.4/5 (309 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsSONGMICS
Recent Monthly Revenue (USD):$979.00(50pcs/month)B0FPWZMGR4 (4.6/5 (1846 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsJOPBENG
Recent Monthly Revenue (USD):-(-)B0FWJZJL2T (3.9/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FWJYH7YNBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 360°旋转设计更有差异化
- |
- 金色轻奢外观更吸睛
- |
- 适合礼品和梳妆台展示
B0FY2TJ6S6 (4.3/5 (41 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 30挂钩大容量更突出
- |
- 金色桌面陈列感强
- |
- 兼顾收纳与展示更实用
B0FYLZ15ST (4.6/5 (463 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近过度拥挤，且新品利润带明显偏低。 新品里可确认的盈利产品只有约34.5%，亏损新品约41.4%，再加上14个新品里有5个亏损且多个品牌需要靠差异化设计和品牌力才能站稳，说明这里不是轻松赚钱的市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F1YNJJ5GJosmimic2025-03-19Yes$14.441000pcs$14440.018.91%$2730.61B0F1YPNZ47Josmimic2025-03-19Yes$14.4650pcs$9360.018.91%$1769.98B0FHVM9XD1Josmimic2025-07-17Yes$14.37650pcs$9340.518.87%$1762.56B0FYLZ15STMkono2025-10-31Yes$19.04400pcs$7616.020.43%$1555.95
B0FHVMG6G2Josmimic2025-07-17Yes$14.09650pcs$9158.516.9%$1547.79
B0F1STJ993bussdis2025-03-18Yes$19.18300pcs$5754.017.31%$996.02B0FWC38TK8Mkono2025-10-15Yes$15.65400pcs$6260.015.1%$945.26B0FY2TJ6S6Mkono2025-10-28Yes$17.16400pcs$6864.013.75%$943.81
B08X239GMZSRIWATANA2021-02-20Yes$19.13300pcs$5739.016.31%$936.04
B0DHZ9QHQ3Josmimic2024-09-26Yes$19.88400pcs$7952.011.72%$931.98
B0F48HDB96Mkono2025-04-09Yes$15.54400pcs$6216.014.81%$920.59
B0DS1SFC7CMkono2025-01-02Yes$15.15400pcs$6060.014.81%$897.49
B09D3M8L7QSRIWATANA2022-01-13Yes$18.93300pcs$5679.015.02%$852.99
B0F83QXWVNVLANDO2025-05-09Yes$17.36300pcs$5208.014.07%$732.77
B0DMDG4Q8Mbussdis2024-02-21Yes$13.32300pcs$3996.016.44%$656.95
B0GFCYVC62Mkono2026-01-07Yes$18.01200pcs$3602.015.45%$556.51
B0FR8D356HMkono2025-09-16Yes$17.42200pcs$3484.014.17%$493.69
B0F1CS6FJMJosmimic2025-03-13Yes$19.88200pcs$3976.011.22%$446.11
B0F1CQPNKDJosmimic2025-03-13Yes$19.68200pcs$3936.011.01%$433.36
B0CT2CBTNJlengnoyp2024-01-23Yes$9.86300pcs$2958.013.21%$390.76Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FYLZ15STMkono2025-10-31Yes$19.04400pcs$7616.020.43%$1555.95B0FWC38TK8Mkono2025-10-15Yes$15.65400pcs$6260.015.1%$945.26B0FY2TJ6S6Mkono2025-10-28Yes$17.16400pcs$6864.013.75%$943.81B0GFCYVC62Mkono2026-01-07Yes$18.01200pcs$3602.015.45%$556.51B0FR8D356HMkono2025-09-16Yes$17.42200pcs$3484.014.17%$493.69
B0H1GS3D33Mkono2026-05-12Yes$17.61100pcs$1761.014.45%$254.47B0FRMVVPFGlengnoyp2025-09-18Yes$11.66200pcs$2332.010.57%$246.5B0FPWZMGR4SONGMICS2025-12-27Yes$19.5850pcs$979.013.28%$130.02
B0GD7656S8PABOBIT2026-03-11Yes$14.9750pcs$748.511.77%$88.1#New Product Success Rates
Listing这个市场不值得进入：已经接近价格战区，而且新品牌成功率只有15.38%，新上架里84.62%都不赚钱。 旧品牌更强，成功主要被 Mkono 这类老牌吃掉；对小商家来说，真正能算“合法成功”的只有 PABOBIT（B0GD7656S8，月营收约748.50美元）这类少数案例，但它的打法仍然偏差异化+营销，并不是低成本就能复制。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MkonolengnoypPABOBITSONGMICSNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MkonoVLANDOJOPBENGTENINYUProCaseLolaletOther#Success Rate by Entry Time
Listing这个市场已经进入高风险、偏价格战状态，不适合现在进场。 近几个月新品牌持续出现，但新品牌整体成功率只有15.38%，失败率高达84.62%；同时，最近进入的很多产品利润率集中在10%以下，说明竞争正在加剧，越晚进入越难赚到钱。
证据很直接：2025年后新品牌和新产品明显在增多，但利润并没有同步改善。 2025年新品牌新产品里，只有2个是盈利的，对应品牌只有 PABOBIT 和 SONGMICS；其余11个新品牌新产品都不赚钱。到了2026年，盈利新产品仍然只看到 Mkono、PABOBIT 这类少数品牌在撑场，更多新进入产品落在0%~20%利润区间甚至亏损。按时间看，2025年到2026年这一段里，亏损案例持续出现，尤其 ProCase 的 B0F53X72FQ（600件/月，月亏损约$2436.3，利润率-27.07%）和 TENINYU 的 B0FN7PZ6S5（300件/月，月亏损约$619.91，利润率-23.67%）都说明这不是“新手友好”的市场。更关键的是，亏损新产品里像 JOPBENG、ProCase、Lolalet 这些品牌反复出现，说明市场不是靠普通小品牌就能稳定做起来，而是被少数更强的品牌和更激进的打法占住了。
对大品牌进入：虽然用户预算有50万人民币，表面上够做单个ASIN，但这个市场要跑出来通常还要额外投入品牌、内容、甚至研发，不是只靠首批货能解决的；如果要参考，应该看 SONGMICS、Mkono、PABOBIT 这类少数还能做出盈利的新产品，但它们的优势更像是品牌和运营能力，不是低成本复制。对小商家进入：几乎没有能拿来当真正成功案例的“低评论、真小卖家”样本，现有成功更多像强运营或强品牌，不是低门槛机会；如果想靠常规打法进入，风险非常大。结论很明确：不要进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 0 1 5 1 0 0 7 2026 1 0 2 3 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 2 0 0 0 0 0 0 1 2025/9 0 0 1 2 0 0 0 2 2025/10 0 0 0 2 1 0 0 1 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 1 0 0 0 1 2026/1 1 0 0 1 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 1 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 1 1 0 0 0 3 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesJosmimicB0F1YPNZ47 (4.4/5 (309 Reviews))Jewelry Stand with Ceramic Tray, Necklace Holder, Gold Bar Black Base
This listing is deemed profitablePrice (USD)$14.40Released TypeOld Release (2025-03-19)Brand is an old entry in this marketSize and Weight31.0 x 22.3 x 1.6 cm, 380.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑金+黑色底座搭配陶瓷托盘，整体更偏轻奢家居风, 双横杆分层结构+圆形陶瓷托盘的组合，比常见单T杆或纯旋转款更有层次感Key Buying Motive
带陶瓷托盘，既能挂项链又能收纳戒指/小配件，兼顾展示与收纳Target Customers
偏好桌面轻奢摆件、需要同时展示首饰和小物件的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,360.00650 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.06% / 18.91%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.20% / 6.04%Peak / Non PeakSales & BSR Performance
SONGMICS Jewelry Holder, Jewelry Organizer Display Stand with Metal Frame, Velvet Tray, Necklace Earring Bracelet Holder, for Studs, Rings, Gift Idea, Pale Gold and Ink Black UJJS021AB02
This listing is deemed profitablePrice (USD)$19.58Released TypeNew Release (2025-12-27)Brand is a new entry in this marketSize and Weight32.9 x 21.2 x 5.5 cm, 608.00gProfitable Factors
Distinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
香槟金+墨黑底座，偏轻奢桌面风格, 双层独立收纳架结构，层间距较大，非旋转式竖向展示架Key Buying Motive
双排分区减少项链缠绕，并兼顾耳环、手链、戒指和小物收纳Target Customers
更适合桌面空间有限、同时需要展示与收纳多种首饰的轻奢风格用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$979.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.28% / 13.28%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.64% / -2.64%Peak / Non PeakSales & BSR Performance
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