- Benchmark ASINB0FHJYSGGW
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordjewelry display stand, jewelry organizer display, velvet jewelry tray
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论是否定的。 现在不是机会窗口，而是明显的高压价格战市场：新品牌只有4个，却已经没有任何一个新品牌新产品跑出可验证利润，整体新品盈利率29.03%，但纯新上架产品只有3.23%盈利，最近上新的产品也越来越多落在非盈利区，趋势是在变差，不是在变好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场。虽然用户预算 50万 CNY（约合 7万+ USD）足够覆盖单个新品的早期投入，但市场已经明显进入高压竞争区，利润被压得很薄，继续做大概率是在和现有强势品牌打价格战。
数据显示，整体可判定盈利的产品里，盈利率只有 35.14%，而新发布产品的盈利率只有 29.03%；更关键的是，新品牌发布的新产品盈利率为 0%，新品牌新发布的非盈利率却是 100%，这说明新品牌进场几乎没有跑通样板。同时，市场里最赚钱的基本都是老品牌在做新款：bussdis 的 30 个产品里 21 个盈利、9 个亏损，老品牌新品盈利率 36%，而这类成功新品几乎都靠“老ASIN延伸 + 功能/外观差异化”取胜；反过来，Homeanda 的新款 B0FGNRNJZ2 仅 0.68% 利润率，TIPSYTREE 的 B0GYRRTD72 只有 13.26%，都说明新品即使有销量，也很难留下利润。市场总样本收入约 61.48 万 USD，说明有需求，但不是好进的需求；而且报告显示价格竞争已是主要原因，整体利润难度处于中位偏压制，最赚钱的新品预算门槛约 15339.68 USD/单，这还只是早期供货、物流和投放，不含研发、品牌和认证，实际长期投入会更高。
如果硬要看案例，大品牌应模仿 bussdis、Mkono、SONGMICS、VLANDO 这类老品牌的成功新品：B0FW3QTSQR（bussdis，25.74 USD，月收入 14157 USD，利润率为正）、B0FTRLLDVD（bussdis，19.92 USD，月收入 6972 USD）、B0FYLZ15ST（Mkono，19.04 USD，月收入 5712 USD）、B0FPWZMGR4（SONGMICS，19.58 USD，月收入 979 USD）都证明老品牌靠结构、外观和使用场景的小改动还能赚钱。但小商家没有真正的优质成功样板：新品牌里 Juexica 的 B0G2576N7G、Homeanda 的 B0FGNRNJZ2、TIPSYTREE 的 B0GYRRTD72 都是亏损或接近亏损，且前两者评论分别只有 71 和 778、7 条，结合利润率低于 15% 这一门槛，说明不是健康可复制的成功。再加上市场中大量旧品牌新品仍占据大多数，且多数普通款式（如 B0FBG28PJH、B0H35Q3VRG）利润表现不佳，这个类目已经是高竞争、低容错、接近价格战的状态。
Early sourcing + logistics + marketing budget (USD)$15,339.68 - $15,339.68Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?80.64%New listing success rate (old brands):36.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?...Alternatives- 首饰收纳盒/首饰盒（分格抽屉式）
- 首饰收纳袋/旅行首饰包（拉链多袋款）
- 洞洞板+挂钩/夹子组合（墙面或桌面简易收纳）
- 多层小托盘/分格零件盘（用于桌面临时摆放）
- 化妆镜带首饰收纳格（镜台一体化）
- 透明亚克力收纳盒/展示盒（可叠放）
- 衣柜门后挂式收纳袋（多层口袋款）
- 一次性/低成本替代：小碗、蛋托、托盘分区收纳
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论是直接放弃。 现在的结构不是机会市场，而是明显的价格战市场：整体可判定盈利的产品只有35.14%，新上架成功率只有29.03%，而且新品牌里盈利新款为0%，新品牌新款非盈利率100%，说明新入场者几乎没有真实跑出来的空间。
证据很直接：市场里真正赚钱的，几乎都是老牌子在打老款或老链接改款。 代表性成功样本是 bussdis 的 B0FHJYSGGW，售价25.99美元，利润率22.1%，最近月销400件，最近月收入1.02万美元，前期投入约9194.96美元；同品牌还有 B0FW3QTSQR（25.74美元，月收1.42万美元）、B0FTRLLDVD（19.92美元，月收6972美元）、B0F1T5WYPQ（20.01美元，利润率18.53%，月收6003美元），这些都不是新品牌，而是成熟品牌依靠“老链接+功能/外观微创新”吃到利润。小品牌里唯一能当正面参考的是 Homeanda 的 B0FGNRNJZ2：售价20.66美元，月销75件，月收入1.55万美元，但利润率只有0.68%，属于卖得动但几乎不赚钱，不能算健康成功；真正的负面例子更清楚，TIPSYTREE 的 B0GYRRTD72 上架后只有7条评论，利润率13.26%，却没有形成可持续销售，说明光有一点利润率不够，流量和转化都不稳。
New products with Highest revenueJuexica
Recent Monthly Revenue (USD):-(-)B0GT5BF2BBBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,876.50(50pcs/month)B0G2576N7G (4.7/5 (71 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsbussdis
Recent Monthly Revenue (USD):$77,370.00(3000pcs/month)B0DHVG1G71 (4.6/5 (1296 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$60,030.00(3000pcs/month)B0F1T5WYPQ (4.7/5 (591 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$23,736.00(800pcs/month)B0FJKYW85L (4.6/5 (1289 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsHomeanda
Recent Monthly Revenue (USD):$1,549.50(75pcs/month)B0FGNRNJZ2 (4.6/5 (778 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsTIPSYTREE
Recent Monthly Revenue (USD):-(-)B0GYRRTD72 (4.8/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 白色绒面+白色金属，外观最干净高级
- |
- 立式分层展示，和托盘式款差异大
- |
- 可同时收纳项链、手链、耳环、戒指和手表，展示感强
B0FW3QTSQR (4.6/5 (1296 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 金色金属+木质底座，轻奢风很鲜明
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- 30个挂钩的项链树造型，和其他收纳结构差异大
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- 直立悬挂展示，适合快速取放，商品图更吸睛
B0FYLZ15ST (4.6/5 (463 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近价格战/过度拥挤状态。 新品里只有 25.81% 落在 15% 以上利润区间，但 16.13% 低于 10%，再加上 64.52% 归在“其他/未能稳定验证”的区间，说明新入场的确定性很差；更关键的是，真正能算作新品牌成功案例的几乎没有，反而是老品牌在新产品上占了主导。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DHVG1G71bussdis2024-09-24Yes$25.793000pcs$77370.020.95%$16209.02B0F1T5WYPQbussdis2025-03-18Yes$20.013000pcs$60030.018.53%$11123.56B0FJKYW85Lbussdis2025-07-23Yes$29.67800pcs$23736.021.79%$5172.08
B0DHVF2Z2Qbussdis2024-09-24Yes$25.47900pcs$22923.021.93%$5027.02
B0CNCBGCB7bussdis2023-11-15Yes$25.44600pcs$15264.021.91%$3344.35
B0FJKL6MCGbussdis2025-07-23Yes$28.45550pcs$15647.520.47%$3203.05B0FW3QTSQRbussdis2025-10-14Yes$25.74550pcs$14157.022.14%$3134.36
B0FW3VJ9KZbussdis2025-10-14Yes$25.65500pcs$12825.022.0%$2821.5B0DHVG4X73bussdis2024-09-24Yes$23.73600pcs$14238.019.41%$2763.6
B0DXKJNDD1bussdis2025-02-18Yes$25.66500pcs$12830.020.83%$2672.49
B0FJL8RW4Tbussdis2025-07-23Yes$28.59400pcs$11436.020.14%$2303.22B0FHJYSGGWbussdis2025-07-15Yes$25.58400pcs$10232.022.13%$2264.35
B0FJL4X3HSbussdis2025-07-23Yes$28.59300pcs$8577.020.26%$1737.71
B0CNC3TMHTbussdis2023-11-15Yes$25.52300pcs$7656.020.48%$1567.95
B0BRKTW24Wpickpiff2023-01-03Yes$16.25400pcs$6500.022.44%$1458.6
B0FTRLLDVDbussdis2025-10-03Yes$19.92350pcs$6972.019.24%$1341.42
B0F1T2H5JQbussdis2025-03-18Yes$19.95400pcs$7980.016.64%$1327.88
B0FTS6V6JQbussdis2025-10-03Yes$20.77300pcs$6231.020.28%$1263.65B0FYLZ15STMkono2025-10-31Yes$19.04300pcs$5712.020.43%$1166.97
B0DXKH6M65bussdis2025-02-18Yes$25.51200pcs$5102.021.44%$1093.87Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FW3QTSQRbussdis2025-10-14Yes$25.74550pcs$14157.022.14%$3134.36B0FW3VJ9KZbussdis2025-10-14Yes$25.65500pcs$12825.022.0%$2821.5B0FTRLLDVDbussdis2025-10-03Yes$19.92350pcs$6972.019.24%$1341.42B0FTS6V6JQbussdis2025-10-03Yes$20.77300pcs$6231.020.28%$1263.65B0FYLZ15STMkono2025-10-31Yes$19.04300pcs$5712.020.43%$1166.97
B0FNQSJZ74VLANDO2025-08-26Yes$23.63300pcs$7089.014.22%$1008.06
B0GKNH6469VLANDO2026-01-30Yes$19.83300pcs$5949.016.42%$976.83B0FWC38TK8Mkono2025-10-15Yes$15.65300pcs$4695.015.1%$708.95
B0FPWZMGR4SONGMICS2025-12-27Yes$19.5850pcs$979.013.28%$130.02#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战且明显对新品牌不友好。核心信号很直接：新品整体盈利率只有29.03%，但真正“纯新上架”的盈利只有3.23%，新品牌自己发布的新产品盈利率是0%，而新品牌的新产品100%都不盈利；同时，市场总盈利产品率也只有35.14%，说明多数产品并没有形成稳定利润。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
bussdisSONGMICSMkonoVLANDONonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
bussdisKATISYIOSONGMICSOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入明显拥挤和价格压缩状态。 近年新品几乎被旧品牌吃掉，新品牌的新发布盈利率是0%，而最近一批新品牌新品全部未达盈利标准；同时，市场里大多数新品利润率集中在10%~30%，但新入场者里低于10%或失败的占比很高，说明竞争正在变硬，不是适合现在下场的窗口。
从时间趋势看，2025年出现了明显的新品活跃，但2026年新增继续出现、却几乎都落到非盈利区：2025年新发布里可见8个盈利、14个非盈利，2026年则是4个非盈利、1个盈利，后续月份里非盈利持续出现，说明市场不是在扩张获利，而是在更激烈地内卷。按新品牌维度看，Homeanda、TIPSYTREE、Juexica、PH PandaHall 这批新品牌的新发布产品里，盈利率是0%，失败率100%；这不是“新品牌也能做起来”的市场，而是“新品牌很难活下来”的市场。并且，能够打出的成功案例主要集中在老品牌：bussdis、Mkono、VLANDO、SONGMICS 这些老品牌靠老链接改款、功能叠加、外观升级拿到20%上下利润，例如 bussdis 的 B0DHVG1G71 月销3000、利润率20.95%，B0FW3QTSQR 月销14157、利润率约25.74%；Mkono 的 B0FYLZ15ST 30挂钩款、VLANDO 的 B0GKNH6469、SONGMICS 的 B0FPWZMGR4 都属于老品牌吃增量，不是新小商家可直接复制的路径。
结论很明确：大品牌和小商家都不应该现在进入。 你当前预算500000 CNY虽然表面上足够覆盖一款新品前期投入，但市场里真正跑通的路径偏向老品牌改款和持续投放，单靠ASIN预算并不够支撑长期品牌、研发和认证；而你要找的“小商家真成功案例”在这份数据里基本不存在，甚至出现了像 Juexica 的 B0G2576N7G（71条评论、月销50、利润率5.28%）和 Homeanda 的 B0FGNRNJZ2（778条评论、月销75、利润率0.68%）这种高评论但低利润/低销量的危险样本，明显更像是营销压出来的非健康案例。若硬要模仿，能跟的只有老品牌的成熟款：bussdis 的 B0FTRLLDVD、B0FW3QTSQR，Mkono 的 B0FWC38TK8、B0FYLZ15ST，VLANDO 的 B0FNQSJZ74、B0GKNH6469；但这条路对新品牌来说成本高、成功率低，且不构成可接受的入场机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 4 4 0 0 12 2026 0 0 0 1 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 1 0 0 0 0 2025/9 0 0 1 0 0 0 0 1 2025/10 0 0 0 2 4 0 0 0 2025/11 0 0 0 0 0 0 0 7 2025/12 0 0 0 1 0 0 0 4 2026/1 0 0 0 1 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 4 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Oirlv Linen Jewelry Tray,Jewelry Drawer Organizer,Necklace Display Plate
This listing is deemed profitablePrice (USD)$20.99Released TypeOld Release (2017-09-11)Brand is an old entry in this marketSize and Weight38.3 x 27.0 x 4.2 cm, 18.00gProfitable Factors
Based on old ASINDesign & Appearance
浅米色亚麻包覆，整体更偏家居陈列感，和常见黑色/粉色绒面款区分明显, 单层大尺寸浅盘式设计，适合平铺展示与抽屉收纳，外观更简洁高级Key Buying Motive
既可作为桌面展示盘，也可直接作为抽屉内衬使用，兼顾展示与收纳Target Customers
适合需要兼顾家居梳妆台收纳、店铺柜台陈列和展会展示的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,574.2575 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.21% / 13.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-8.60% / -3.48%Peak / Non PeakSales & BSR Performance
VLANDO 3 Tier Bracelet Holder Organizer with Tray - Leather Jewelry Stand Organizer for Women - Jewelry Holder Display for Necklace, Watches, Rings, Earrings, Bangle, Scrunchie - Black
This listing is deemed profitablePrice (USD)$23.63Released TypeNew Upgraded Version on Old ASIN (2025-08-26)Brand is an old entry in this marketSize and Weight30.7 x 21.3 x 8.2 cm, 739.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色皮革质感+金色支架，偏轻奢风，和常见绒面黑/粉款区分明显, 三层竖向手镯支架+底部托盘的一体式结构，兼顾悬挂展示与平放收纳Key Buying Motive
可同时收纳手镯、项链、手表、戒指、耳环和发圈，展示与整理一体化Target Customers
适合需要快速取戴、桌面展示效果强的轻奢首饰用户，以及兼顾家用与小店陈列的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,089.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.68% / 14.22%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.76% / -4.21%Peak / Non PeakSales & BSR Performance
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