- Benchmark ASINB0GF72BZBX
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordjewelry stand, necklace holder, rotating jewelry organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经接近价格战并明显拥挤。新品牌只有10个，表面没到30个的“全面过饱和”线，但新品牌新上架19款里只有1款赚钱，成功率仅5.26%，失败率94.74%；再看全市场新上架成功率也只有29.03%，而新产品利润区间只有5.01%~16.11%，说明大多数新货都卡在低利润带，价格竞争已经很重。
证据很直接： 新品牌里真正能拿到正向结果的只有 SONGMICS 的 B0FPWZMGR4，单款预算约15339.68美元，售价19.58美元，利润率13.28%，月销50、月收97900，说明大品牌靠资源和品牌力还能跑通；但这不是小卖家的模板。ProCase 的 B0GRGP2GNT 月销300、月收535500，评论441，利润率只有9.93%；B0F53X72FQ 更是-27.07%，同样有442条评论。OAOLEER 两款新货都没跑起来，B0H4JXTPHT 只有7.13%利润率、69条评论，B0FYN79221直接无有效销售，属于典型的低价硬冲失败。与此同时，真正可参考的小商家成功样本只剩 Josmimic 的 B0F1YNJJ5G、B0F1YPNZ47、B0FHVM9XD1，利润率18.87%~18.91%，月销600~1000，但它们是老品牌积累出来的结果，不是新小品牌可以照搬的入场样本。
结论： 大品牌即使有500000 CNY预算也不建议进，因为这类目已经不是“买得起就能赢”，而是必须靠品牌、设计和投放硬打；小商家更不该进，除非愿意走激进投放和强营销路线，否则大概率亏钱。最关键的信号是：新品牌成功率极低、低于10%利润的产品很多、最近新入场并没有变好，反而在向更激烈的竞争滑去。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：用户预算500,000 CNY足够做单个ASIN入场，但这个市场不值得进。 现在不是“能不能买得起”的问题，而是市场已经进入高竞争、低容错阶段：新入场品牌里，ProCase、SONGMICS、OAOLEER都在这条赛道里出现了明显分化，只有少数产品还能跑通，且OAOLEER两款新上架直接亏损，说明低价硬冲已经失效。
Early sourcing + logistics + marketing budget (USD)$4,219.50 - $15,339.68Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?38.70%New listing success rate (old brands):66.67%New listing success rate (new brands):5.26%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 首饰抽屉分格盒/内衬绒布收纳盒：通常更便宜、收纳量更大，适合不想外露展示的人群，且放在柜子里更省桌面空间。
- 化妆品收纳架的改造替代：用现成的桌面化妆品分层架、杯架或小置物架来挂耳环/项链，成本往往更低，购买渠道也更广。
- 门后/衣柜内挂式收纳袋：免安装、占地最少，适合租房或桌面空间紧张用户，拿取也比旋转展示架更直接。
- 壁挂式挂钩板/洞洞板：用少量挂钩就能挂项链和手链，通常比专用首饰架更便宜，还能按空间自由扩展。
- 首饰旅行收纳包：如果用户主要是临时整理或外出携带，这类产品比桌面旋转首饰架更轻便、便携、入门门槛更低。
- DIY 方案：小挂钩 + 旧相框/软木板/磁性条组合，材料便宜且可按首饰数量定制，适合对外观要求不高、追求低成本的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入，已经接近价格战/拥挤区，先别做。 新品牌新上架的成功率只有5.56%，失败率高达94.44%；同时新品牌里几乎看不到真正稳定赚钱的新增款，市场已经不是“能不能做”，而是“进去大概率亏钱”。
证据也很直接： 全市场可识别盈利产品占26.92%，看起来不算低，但新品牌新上架的可盈利比例只有5.26%，而新品牌非盈利新上架占89.47%；这说明新卖家一进来，绝大多数都会被成本和竞争压死。时间趋势上，2025年到2026年新上架明显增多，但新失败款数量持续高于成功款，说明竞争在升温、不是在变好。更关键的是，市场里很多新品都卡在10%以内利润线附近：例如 OAOLEER 的 B0H4JXTPHT 利润率只有7.13%，虽然看起来有69条评论，但这不算可复制的健康案例；ProCase 的 B0GRGP2GNT 虽有441条评论、月销300、收入535,500，但利润率仅9.93%，仍然没过可接受线；这类更像“靠激进打法硬推”的对手，而不是适合模仿的安全样本。真正能复制的成功样本里，SONGMICS 的 B0FPWZMGR4 预算约15339.68美元，利润率13.28%，月销50、月收入979，说明它能跑通，但这更像大品牌用资源和品牌力切入，不代表小卖家也能复制；而对小卖家来说，唯一值得参考的真成功样本是 Josmimic 的 B0F1YNJJ5G / B0F1YPNZ47 / B0FHVM9XD1，这些都是18.87%~18.91%利润率、313~1000月销、313~309条评论的老款，属于老品牌积累后的结果，不是新小品牌的入场模板。
你该怎么判断和行动： 大品牌如果硬要进，至少要按 SONGMICS 这种打法准备，单ASIN预算约15339.68美元起步，还要额外考虑品牌、研发和认证成本；小商家则不应进入，因为真正的新品牌成功率太低，且大量对手属于“predatory competitors”级别的激进推广或低利润硬撑。可复制的正面打法只有一个方向：做更强的功能差异和更清晰的家居展示定位，比如 B0FPWZMGR4 的“双层分区、减少缠绕、兼顾收纳与展示”；但从整体数据看，这个类目现在不是机会市场，而是高风险拥挤市场，建议直接放弃。
New products with Highest revenueLeast investment in new productsProCase
Recent Monthly Revenue (USD):$5,355.00(300pcs/month)B0GRGP2GNT (4.8/5 (441 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$9,000.00(600pcs/month)B0F53X72FQ (4.8/5 (442 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsJosmimic
Recent Monthly Revenue (USD):$14,440.00(1000pcs/month)B0F1YNJJ5G (4.4/5 (313 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$8,640.00(600pcs/month)B0F1YPNZ47 (4.4/5 (309 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$8,622.00(600pcs/month)B0FHVM9XD1 (4.4/5 (309 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsSONGMICS
Recent Monthly Revenue (USD):$979.00(50pcs/month)B0FPWZMGR4 (4.6/5 (1846 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsOAOLEER
Recent Monthly Revenue (USD):-(-)B0H4JXTPHT (4.5/5 (69 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FYN79221Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑金配色更显眼，图片吸引力强
- |
- 双层横杆+托盘，功能差异大
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- 适合家居和门店陈列，购买场景更广
B0F1T2H5JQ (4.7/5 (582 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 三层旋转结构很少见，辨识度高
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- 可调高度+36挂钩，展示感强
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- 金色轻奢风明显，容易吸引点击
B0GFCYVC62 (4.4/5 (97 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显接近/进入过度拥挤状态。 新品牌一共10个、老品牌21个，但新品盈利率只有29.03%，而且新品利润分布里只有少数能做到10%~20%，低于10%的新品占了19.35%，再加上两条最差新品直接是-27.07%和-13.12%，说明这里不是简单竞争，而是靠压价和重投放硬拼。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F1YNJJ5GJosmimic2025-03-19Yes$14.441000pcs$14440.018.91%$2730.61B0F1YPNZ47Josmimic2025-03-19Yes$14.4600pcs$8640.018.91%$1633.83B0FHVM9XD1Josmimic2025-07-17Yes$14.37600pcs$8622.018.87%$1626.98
B0FHVMG6G2Josmimic2025-07-17Yes$14.09600pcs$8454.016.9%$1428.73B0F1T2H5JQbussdis2025-03-18Yes$19.95400pcs$7980.016.64%$1327.88
B0FN7GG49Tpickpiff2023-05-05Yes$19.68200pcs$3936.027.06%$1065.09
B0F1STJ993bussdis2025-03-18Yes$19.18300pcs$5754.017.31%$996.02
B0FY2TJ6S6Mkono2025-10-28Yes$17.16400pcs$6864.013.75%$943.81
B08X239GMZSRIWATANA2021-02-20Yes$19.13300pcs$5739.016.31%$936.04
B07MDD8P6BSRIWATANA2019-02-01Yes$19.1300pcs$5730.016.21%$928.84
B0F48HDB96Mkono2025-04-09Yes$15.54400pcs$6216.014.81%$920.59
B09D3M8L7QSRIWATANA2022-01-13Yes$18.93300pcs$5679.015.02%$852.99
B0FYLZ15STMkono2025-10-31Yes$19.04200pcs$3808.020.43%$777.98
B0FN7FQHG8pickpiff2023-05-05Yes$18.39150pcs$2758.524.24%$668.67
B0DMDG4Q8Mbussdis2024-02-21Yes$13.32300pcs$3996.016.44%$656.95
B0F1CQPNKDJosmimic2025-03-13Yes$19.68300pcs$5904.011.01%$650.04B0GFCYVC62Mkono2026-01-07Yes$18.01200pcs$3602.015.45%$556.51
B0FN7FK1FHpickpiff2023-05-05Yes$19.69100pcs$1969.027.6%$543.45
B0FR8D356HMkono2025-09-16Yes$17.42200pcs$3484.014.17%$493.69B0FWC38TK8Mkono2025-10-15Yes$15.65200pcs$3130.015.1%$472.63Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FY2TJ6S6Mkono2025-10-28Yes$17.16400pcs$6864.013.75%$943.81B0FYLZ15STMkono2025-10-31Yes$19.04200pcs$3808.020.43%$777.98B0GFCYVC62Mkono2026-01-07Yes$18.01200pcs$3602.015.45%$556.51B0FR8D356HMkono2025-09-16Yes$17.42200pcs$3484.014.17%$493.69B0FWC38TK8Mkono2025-10-15Yes$15.65200pcs$3130.015.1%$472.63
B0H1GS3D33Mkono2026-05-12Yes$17.61100pcs$1761.014.45%$254.47B0FRMVVPFGlengnoyp2025-09-18Yes$11.66200pcs$2332.010.57%$246.5B0FPWZMGR4SONGMICS2025-12-27Yes$19.5850pcs$979.013.28%$130.02
B0GD7656S8PABOBIT2026-03-11Yes$14.9750pcs$748.511.77%$88.1#New Product Success Rates
Listing结论很明确：这个市场不适合进入，属于高竞争、接近价格战的环境，整体机会偏差。 新品成功率只有23.33%，但真正来自“新品牌纯新品”的成功只有5.56%，而新品失败高达70%（新品牌里更是94.44%失败），说明不是普通卖家能轻松切入的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MkonolengnoypPABOBITSONGMICSNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LolaletOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向价格战和过度拥挤。 最近一年新品牌新上架里，真正盈利的只有1个，占5.56%，而未盈利的有17个，占94.44%；整体新上架盈利率也只有29.03%，且近几个月新增里亏损/不达标的数量持续高于赚钱的，说明竞争正在变得更难，不是更容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 1 5 1 0 0 7 2026 1 1 2 3 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 0 0 0 0 0 0 1 2025/9 0 0 1 2 0 0 0 2 2025/10 0 0 0 2 1 0 0 2 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 1 0 0 0 1 2026/1 1 1 0 1 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 1 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 1 1 0 0 0 3 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Casesbussdis 2 Tier Bracelet Holder Display, Necklace Holder Organizer, Black
This listing is deemed profitablePrice (USD)$19.95Released TypeOld Release (2025-03-18)Brand is an old entry in this marketSize and Weight29.4 x 21.2 x 4.6 cm, 512.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色天鹅绒搭配金色金属，整体更偏轻奢展示风, 双层横杆+下方分区托盘的组合式结构，兼顾悬挂与收纳Key Buying Motive
2个绒面杆位于同一支架上，同时配有戒指托盘和分隔收纳格，展示/收纳一体化, 可快速拆装，便于家用陈列和门店移动展示Target Customers
既适合家居梳妆台收纳，也适合珠宝店、柜台和临时陈列场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,980.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.62% / 16.64%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.11% / 4.13%Peak / Non PeakSales & BSR Performance
SONGMICS Jewelry Holder, Jewelry Organizer Display Stand with Metal Frame, Velvet Tray, Necklace Earring Bracelet Holder, for Studs, Rings, Gift Idea, Pale Gold and Ink Black UJJS021AB02
This listing is deemed profitablePrice (USD)$19.58Released TypeNew Release (2025-12-27)Brand is a new entry in this marketSize and Weight32.9 x 21.2 x 5.5 cm, 608.00gProfitable Factors
Established brand with longevityDistinct functions and featuresUnique appearance designDesign & Appearance
浅金色+墨黑底座的高对比配色，更偏家居装饰风, 双层独立收纳架设计，间距更大，整体更像分区式桌面展示架而非普通单杆首饰架Key Buying Motive
双层独立结构可显著减少项链缠绕，同时兼顾耳钉、手链、戒指与小物收纳Target Customers
适合同时收纳多类型首饰、并且希望桌面更整洁的家居用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$979.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.28% / 13.28%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.64% / -2.64%Peak / Non PeakSales & BSR Performance
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