- Benchmark ASINB0GJLF2QF5
- MarketplaceUS
- Category ID3743401
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 目前只有 1 个新品牌 mayoken，2 个新上架里 0 个能确认盈利，新品牌成功率是 0%，而且最近新增样本 B0GJLF2QF5 直接亏损，说明不是“少量试错”，而是入场逻辑本身就跑不通。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：不适合进入，且用户预算足够做单个ASIN启动，但不代表值得做这个市场。原因不是钱不够，而是这个赛道已经呈现出明显的低利润、低成功率信号；现有数据里没有任何可复制的稳定盈利新品牌案例，继续投入更像是在硬碰价格战。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 直接购买成品后跟/鞋底修补服务：把鞋拿到本地修鞋店更换鞋跟，通常比自行买工具包更省事，也避免买错尺寸和施工失败。
- 只做临时防滑处理的贴片/防滑垫：如果用户核心诉求只是‘先能穿’，可用更便宜、更容易贴的防滑鞋跟贴或防滑胶垫，省去裁切、打磨、钉装步骤。
- 鞋跟保护套/鞋跟套：适合高频磨损但尚未完全坏掉的鞋，安装更简单，价格通常低于完整修补套件，且对非专业用户友好。
- 用快干/免钉式鞋底修补胶服务材料：对于不想使用钉子和工具的人，可以选择单独购买鞋底修补胶或胶贴类产品，操作门槛更低。
- 二手/平价替换鞋：当鞋跟磨损严重、修复成本接近换鞋时，直接购买廉价替代鞋往往比DIY修补更划算、更稳定。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：当前数据里只有 1 个新品牌 mayoken、2 个新发布 ASIN，盈利率 0%，而且唯一能看清的新品 B0GJLF2QF5 还是非盈利、非活跃销售，说明不是可复制的健康机会，而是刚起步就卡死的样本。更关键的是，样本里已经出现“新品牌入场却没有任何盈利产品”的结果，配合 0% 的新发布盈利率，这个市场对新卖家和大卖都不是好入口。
Least investment in new productsNew products with Highest revenueMost investment in new productsmayoken
Recent Monthly Revenue (USD):$999.50(50pcs/month)B0GJLF2QF5 (4.2/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GJLF2QF5 (4.2/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论非常明确：新品牌几乎没有成功样本，且已经出现明显的价格战/低利润化迹象。 目前可识别数据里，只有 mayoken 这一个新进入品牌，2 个新上架里 0 个可确认盈利，盈利率 0%，而且已知样本 B0GJLF2QF5 直接亏损，说明不是“少量波动”，而是当前入场逻辑本身就不成立。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GJLF2QF5mayoken2026-02-28No$19.9950pcs$999.522.75%$227.39Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GJLF2QF5mayoken2026-02-28No$19.9950pcs$999.522.75%$227.39#New Product Success Rates
Listing这个市场不适合进入。当前样本里新品牌新上架产品盈利率是0%，整体可识别盈利率也是0%，这已经是明显的价格战/低成功率市场，不适合无论大品牌还是小商家继续投入。 现有数据只看到 1 个新品牌 mayoken 的新款 B0GJLF2QF5：售价 $19.99，月销 50 件、月营收 $999.5，但被判定为非盈利，且前期投入约 $2594.30、其中广告约 $724.07；这说明连一个刚进入的新品牌样本都没跑通，市场不是“可复制成功”，而是“先亏后看运气”。
从竞争结构看，没有任何盈利的新上架产品，且新品牌新上架盈利率为 0%，失败率就是 100%；这不是正常试错，而是低质量竞争环境。品牌 mayoken 作为新入场者，2 个产品里 0 个盈利、1 个非盈利、1 个盈利状态不可识别，品牌成功率 0%；B0GJLF2QF5 还是典型的 DIY 后跟修补套装，功能很普通，说明靠“常规产品+常规定价”很难打穿。你要求的“小商家真实成功案例（<300 reviews/年）”在当前数据里没有出现，反而只有 5 条评论的亏损样本；这意味着小商家想合法成功几乎没有证据支持。大品牌方面，若要进来必须准备比样本更高的长期预算，并且需要品牌力、差异化和持续投放，不然很容易陷入更深的亏损。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
mayoken#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：新品牌几乎没有成功空间，且已经出现明显的价格战/低利润信号。 目前只有1个新品牌 mayoken，两个新发布里0个可确认盈利，成功率是0.00%；同时，最近新增的样本里只看到 mayoken 的 B0GJLF2QF5 亏损，说明新入场者不是在赚钱，而是在烧钱试错。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases